Nikki Green and Phil Leahy explore how publishers and other service providers can maximise their digital audiences through licensing and access and identity management.

1. Maximising your digital audience in universities and colleges whilst minimising costs Nikki Green and Phil Leahy December 2009

2. About Eduserv • Realise the benefits of technology for learning and research • Serving universities, colleges and the public sector • Not-for-profit

3. What we do • Access and identity management • Web development and web hosting • Software and data licence negotiation

4. Issues facing universities and colleges Recession, redundancy and restructuring • Budget cuts • Exchange rates • Demographics • Competition

5. Potential solutions for universities and colleges • Partnering • Growth • Determine Demand • Reduce duplication and waste • Collaborate Do much more with much less

6. Maximise your audience Greater exposure • Listen to needs • Be inclusive • Be flexible • Build brand loyalty

7. Maximise your audience “ After just six months of working with Eduserv our market in the UK academic sector increased tenfold. Our licensing terms didn’t really suit this market and though we could have done it on our own it would probably have taken us three years to get to where we are now.” Steven Tweedie, Content Online, UK Agent for ASTM International Greater exposure

8. Minimise your costs More for less • Work with consortia • Be consistent • Be patient

9. Maximising your audience through access and identity management Phil Leahy

19. Any questions? Phil Leahy Publisher Relationship Manager 01225 474302 [email_address] Nikki Green Business Development Manager 01225 470420 [email_address] www.eduserv.org.uk Stand 507