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sept 2007
Second Life in 3600 seconds

or “My life in the bush of avatars”
           Andy Powell, Eduserv Foundation
              andy.powell@eduserv.org.uk
            www.eduserv.org.uk/foundation
Second what?
                                     www.secondlife.com



• 3-D virtual world
• run by Linden Lab
• ‘proprietary’, but public
  commitment to open
  standards and OSS
• populated by avatars,
  aka residents
• a ‘metaverse’ (from the
 book: Snow Crash)
    Oxford Brookes Business School                sept 2007
So it’s just a game right?
• looks and feels like a              image by J0@nn@ @ flickr.com

  gaming environment
• but no purpose as
  such
   – use it to buy / sell,
     entertain, learn,
                                     • can use SL to
     collaborate, …
                                       build games –
                                       including shoot
                                       ‘em ups
                                     • but such
                                       activities frowned
 • do not approach it
                                       on in public
   simply as a game –
                                       spaces
   you’ll be disappointed!
    Oxford Brookes Business School                sept 2007
Ain’t you got a first life mate?




Oxford Brookes Business School   sept 2007
Joining SL
                                 • two steps
                                    – register
                                    – install client software
                                 • note technical
                                   requirements




Oxford Brookes Business School                    sept 2007
What does it cost?

                                 • basic accounts are
                                   free
                                 • need to pay monthly
                                   subscription ($10)
                                   to own land
                                 • land can be quite
                                   expensive
                                 • ‘land use fees’ for
                                   owning more than
                                   smallest plot

Oxford Brookes Business School                sept 2007
Naming / identity


• every avatar has a
  name
• chosen at
  registration
• can’t be changed
• though can have
  ‘Alt’s
• mine is Art Fossett -
  not an anagram!
 Oxford Brookes Business School   sept 2007
Identity / appearance

• on the Internet no
  one knows you’re a
  dog
• in SL no one knows
  you’re a bloke
• appearance can be
  changed instantly
• wings and tails
  (‘furries’) seem
  oddly popular!

    Oxford Brookes Business School   sept 2007
Communication

                                 • chat
                                 • IM
                                 • group IM
                                 • IM <-> email
                                 • voice – however
                                   support for voice
                                   fairly recent and
                                   not clear what
                                   impact it is having


Oxford Brookes Business School                sept 2007
Getting around
• walking
• flying
• teleporting
   – locally via scripted
     objects
   – longer distances
     via ‘landmarks’
• in-world search
  engine
• locations exposed
  to Web as SLURLs
    Oxford Brookes Business School   sept 2007
Virtual land
                                 • rent or buy
                                 • needed for permanent
                                   buildings
                                    – shops, galleries,
                                      universities
                                 • mainland areas
                                 • private islands (~$800
                                   for non-profits) plus
                                   monthly land use fees
                                 • issues with ‘land barons’
                                   buying up available land
                                   and selling for profit
Oxford Brookes Business School                      sept 2007
Land-use fees




Oxford Brookes Business School   sept 2007
Building stuff
                                 • anyone can build
                                 • in sandboxes or on own
                                   land
                                 • objects made out of basic
                                   building blocks – prims
                                   (cubes, spheres, …)
                                 • prim limits usually apply
                                 • prims can be textured for
                                   realism – but uploading
                                   costs L$10
                                 • objects as HUDs
Oxford Brookes Business School                    sept 2007
Scripting
• scripted objects
• C++ like, event-driven
  language
• move, change shape, etc.
• interact via clicking, chat,
  sensing the env.
• modify avatar behaviour
• in-world physics engine




   Oxford Brookes Business School   sept 2007
Multimedia
• limited integration of
  audio and video files
• SL client has built-in
  support for Quicktime
• can play anything that
  QT supports
• pulled in from URL
  associated with land
  parcel
• however, significant
  limitations currently

    Oxford Brookes Business School   sept 2007
SL and Web 2.0
           • scripting language can issue HTTP
             GET and POST requests
           • can integrate with Web 2.0 services
           • but significant limitations currently
           • no built-in HTML, XML or JSON
             parsers so need to parse externally
           • SLURLs can be bookmarked in
             del.icio.us
           • some good examples – Second Talk,
             SLoodle, SLtwitter, BlogHUD, RSS
             readers
Oxford Brookes Business School                       sept 2007
IPR

                                 • IPR on in-world
                                   objects rests with
                                   creator
                                 • e.g. rights to game
                                   designed in-world
                                   subsequently sold
                                   to Nintendo by its
                                   creator
                                 • however, objects
                                   essentially remain
                                   locked in-world
Oxford Brookes Business School                sept 2007
Money

                                 • in-world currency
                                 • Linden dollar (L$)
                                 • $1 = ~L$280
                                 • fluctuates
                                 • but supply influenced
                                   by Linden Lab
                                 • currency market to
                                   buy and sell L$


Oxford Brookes Business School                  sept 2007
Commerce




                                 • many big brands
                                   in SL
                                 • hype => presence
                                 • some criticism
                                   from older
                                   residents that SL
                                   is becoming a
                                   ‘brandscape’
Oxford Brookes Business School             sept 2007
Entertainment

                                 • hard to tell hype from
                                   reality
                                 • some experimental
                                   use of SL to host
                                   events and/or mirror
                                   RL events
                                 • e.g. BBC One Big
                                   Weekend, SecondFest
                                 • but significant
                                   problems with
                                   scalability
Oxford Brookes Business School                  sept 2007
Machinima

                                 • the use of SL to
                                   create movies
                                 • application in film
                                   studies and
                                   related areas
                                 • of interest
                                   because the
                                   techniques are the
                                   same but costs
                                   significantly lower

Oxford Brookes Business School                 sept 2007
Crime
                                     image by ay1ene @ flickr.com



• not a significant issue (yet!)
• some anti-social behaviour
• some reports of people
  pretending to be shop
  owners when they are not
• some reports of fraud
  around land sales
• one major incident of
  hacking into SL databases
    Oxford Brookes Business School               sept 2007
Hype




                                 • SL very over-hyped
                                 • significant complaints that
                                   stats are misleading
                                 • i.e. worse than Web stats
                                 • LL have improved the way
                                   they report usage but…
                                 • SL also (inappropriately)
                                   touted as Web NG
Oxford Brookes Business School                                   sept 2007
Usage statistics




Oxford Brookes Business School   sept 2007
Demographics
                                                                            Average Age
 Country                         %
                                                                               Adult
 United States                       31.19%
                                              Age         %                    Grid
 France                              12.73%
                                              13-17             1.23%                 33
 Germany                             10.45%
                                              18-24           27.16%
 United Kingdom                      8.08%
                                              25-34           38.88%
 Netherlands                         6.55%
                                                                            Average Age
 Spain                               3.83%
                                                                               on Teen
 Brazil                              3.77%                                     Grid
                                              35-44           21.13%
 Canada                              3.30%    45 +            11.61%                  15
 Belgium                             2.63%
                                                                        F            M
 Italy                               1.93%
                                              2006    September             43.76%       56.24%
 Australia                           1.48%
                                              2006    October               42.65%       57.35%
 Switzerland                         1.29%
                                              2006    November              42.14%       57.86%
 Japan                               1.29%
                                              2006    December              41.42%       58.58%
 Sweden                              0.95%
                                              2007    January               41.11%       58.89%
 Denmark                             0.88%
                                              2007    February              41.07%       58.93%
 China                               0.61%

Oxford Brookes Business School                                                   sept 2007
Student attitudes




                             J uly 2007 s urve y of 501 s tude nts a g e d 16 to 18 from a c ros s th e UK,
                             c om m is s ione d b y th e J IS C h ttp:/ tinyurl.c om /
                                                                       /              yw8m vx
Oxford Brookes Business School                                                           sept 2007
Student attitudes (2)
Second Life appeared to be an idea for people
older than themselves, for the generation above
who were interested in technology for its “own
sake”. This is perhaps why the idea amused our
participants and why they felt it was “sad”. The
implications here for HEIs are that they cannot
assume that presenting new technologies
                                                               h ttp:/ tinyurl.c om /
                                                                      /              yw8m vx
automatically makes their institution more
youth-friendly – this new generation like to see               J IS C , J uly 2007
the concrete benefits of technologies.


                                   When discussing Second Life, students felt that
                                   games and virtual worlds as part of learning
                                   could easily become “tragic” – technology being
                                   used for its own sake, and used rather childishly.
                                   They would need to understand the educational
                                   benefits of virtual worlds or games, it is not
                                   enough that they are simply ‘new’.

  Oxford Brookes Business School                                           sept 2007
Uptake in UK

• July 2007 snapshot of use of SL in UK HE and FE
• undertaken by John Kirriemuir
• funded by Eduserv
• fragmented and somewhat cloudy picture
• activity happening at multiple levels – sometime
  within same institution – not always visible, even
  within the institution
• series of snapshots planned over next 12 months

                                 h ttp :/ www.e du s e rv.o rg .u k/ un da tio n / l
                                         /                          fo            s
Oxford Brookes Business School                                        sept 2007
Major findings
                             • some SL activity at 43
                               institutions
                             • 15 of those building an
                               institutional presence
                             • what are they doing?
                                 – small-scale activities…
                                 – hosting exhibitions of
                                   students’ work
                                 – researching possibilities
                                 – building tools



Oxford Brookes Business School                                 sept 2007
Eduserv-funded projects




Oxford Brookes Business School   sept 2007
Time


                                 • SL runs on US West
                                   Coast time (GMT-8)
                                 • many events tend to
                                   run on that basis
                                 • SL tends to be empty
                                   during our working day
                                 • actually, SL tends to
                                   look empty, full-stop!
                                 • in-world daylight hours
                                   run on 4 hour cycle
Oxford Brookes Business School                   sept 2007
Gambling and porn

                                 • both used to exist… in
                                   abundance!
                                 • porn now banned
                                 • as with early Web, both
                                   areas quick to exploit the
                                   technology
                                 • indicative of flexibility?
                                 • causes problems because
                                   of load on ‘sims’
                                 • not possible to choose who
                                   your neighbours are!
Oxford Brookes Business School                        sept 2007
SL rules


                                 • code of conduct in public spaces
                                    – no griefing / hassling of other
                                      residents
                                    – no use of offensive language
                                    – no nudity
                                    – no public sex
                                 • no police as such
                                 • but breaches can be reported to
                                   Linden Lab
                                 • areas can be explicitly marked as
                                   ‘mature’ (or for gaming)
Oxford Brookes Business School                                sept 2007
Politics
                                     • RL politics surface in
                                       SL every so often –
                                       anti-war, anti-NF, …




• SL politics also feature –
  pricing, land policies, IPR,
  open sourcing of SL
  software
    Oxford Brookes Business School                  sept 2007
SL and learning
• widespread interest in use
  of SL in education
• explicitly encouraged by
  Linden Lab
• not clear that people
  really know how to use SL
  yet
• but some interesting
  examples of use
• arts, social sciences, law,
  psychology, archaeology,
  languages, …
   Oxford Brookes Business School   sept 2007
Teen Second Life

                                 • note that SL is
                                   segregated
                                 • Teen SL (14-18) and
                                   SL (18+)
                                 • no cross-over allowed
                                   except in limited cases
                                   (e.g. teachers)
                                 • well enforced
                                 • presumably to prevent
                                   threat of legal action
                                   in US
Oxford Brookes Business School                     sept 2007
SL and research



• even less clear
  what is possible
  here
• but note that
  Nature Publishing
  have an island
  (‘Second Nature’)



   Oxford Brookes Business School   sept 2007
SL in context
      • SL is one of many virtual worlds
      • there.com, World of Warcraft, Entropia
        Universe, Active Worlds, Croquet,
        Metaverse, …
      • not clear that SL is the answer
      • SL client now released as open source
      • clear demand for server to made OSS
        also
      • some commitment to this by LL (partly
        because people are reverse-engineering
        the server anyway)
Oxford Brookes Business School                  sept 2007
Finding out more

• SLED list – run by Linden Lab, US-centric but is
  the main forum for learning-related SL issues
• secondlife@jiscmasil.ac.uk (UK list)
• in-world UK Educators group (open and free to
  join)
• UK Second Life Educators Facebook group
• pointers to other resources on the Linden Lab
  Second Life Grid education page

                                 h ttp:/ s e c ondlife g rid.ne t/
                                        /                         prog ra ms / duc a tion
                                                                              e
Oxford Brookes Business School                                                sept 2007
Conclusions…

    too much hype
   •
   • no clear best-practice (or even much
    practice) around e-learning
    high technical requirements
    •
   ? impact of voice not clear
    •
    • but… useful experimental environment
   
    • building and scripting environment very
    powerful
   • seems likely that 3-D virtual worlds of
    some kind will be part of the future
Oxford Brookes Business School                 sept 2007
Conclusions…

     • sustainability, ownership and privacy
      issues around use of and reliance on US-
       based commercial-run, externally hosted
       service
     • unclear what student perceptions and
     ? attitudes are
     •
     ? but generally accepted that SLandais likely
                                      is
       minority sport at the moment
           to remain so
     • SL appears to be most suitable for active,
     ? constructive learning styles
Oxford Brookes Business School                sept 2007

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Second Life in 3600 seconds

  • 1. sept 2007 Second Life in 3600 seconds or “My life in the bush of avatars” Andy Powell, Eduserv Foundation andy.powell@eduserv.org.uk www.eduserv.org.uk/foundation
  • 2. Second what? www.secondlife.com • 3-D virtual world • run by Linden Lab • ‘proprietary’, but public commitment to open standards and OSS • populated by avatars, aka residents • a ‘metaverse’ (from the book: Snow Crash) Oxford Brookes Business School sept 2007
  • 3. So it’s just a game right? • looks and feels like a image by J0@nn@ @ flickr.com gaming environment • but no purpose as such – use it to buy / sell, entertain, learn, • can use SL to collaborate, … build games – including shoot ‘em ups • but such activities frowned • do not approach it on in public simply as a game – spaces you’ll be disappointed! Oxford Brookes Business School sept 2007
  • 4. Ain’t you got a first life mate? Oxford Brookes Business School sept 2007
  • 5. Joining SL • two steps – register – install client software • note technical requirements Oxford Brookes Business School sept 2007
  • 6. What does it cost? • basic accounts are free • need to pay monthly subscription ($10) to own land • land can be quite expensive • ‘land use fees’ for owning more than smallest plot Oxford Brookes Business School sept 2007
  • 7. Naming / identity • every avatar has a name • chosen at registration • can’t be changed • though can have ‘Alt’s • mine is Art Fossett - not an anagram! Oxford Brookes Business School sept 2007
  • 8. Identity / appearance • on the Internet no one knows you’re a dog • in SL no one knows you’re a bloke • appearance can be changed instantly • wings and tails (‘furries’) seem oddly popular! Oxford Brookes Business School sept 2007
  • 9. Communication • chat • IM • group IM • IM <-> email • voice – however support for voice fairly recent and not clear what impact it is having Oxford Brookes Business School sept 2007
  • 10. Getting around • walking • flying • teleporting – locally via scripted objects – longer distances via ‘landmarks’ • in-world search engine • locations exposed to Web as SLURLs Oxford Brookes Business School sept 2007
  • 11. Virtual land • rent or buy • needed for permanent buildings – shops, galleries, universities • mainland areas • private islands (~$800 for non-profits) plus monthly land use fees • issues with ‘land barons’ buying up available land and selling for profit Oxford Brookes Business School sept 2007
  • 12. Land-use fees Oxford Brookes Business School sept 2007
  • 13. Building stuff • anyone can build • in sandboxes or on own land • objects made out of basic building blocks – prims (cubes, spheres, …) • prim limits usually apply • prims can be textured for realism – but uploading costs L$10 • objects as HUDs Oxford Brookes Business School sept 2007
  • 14. Scripting • scripted objects • C++ like, event-driven language • move, change shape, etc. • interact via clicking, chat, sensing the env. • modify avatar behaviour • in-world physics engine Oxford Brookes Business School sept 2007
  • 15. Multimedia • limited integration of audio and video files • SL client has built-in support for Quicktime • can play anything that QT supports • pulled in from URL associated with land parcel • however, significant limitations currently Oxford Brookes Business School sept 2007
  • 16. SL and Web 2.0 • scripting language can issue HTTP GET and POST requests • can integrate with Web 2.0 services • but significant limitations currently • no built-in HTML, XML or JSON parsers so need to parse externally • SLURLs can be bookmarked in del.icio.us • some good examples – Second Talk, SLoodle, SLtwitter, BlogHUD, RSS readers Oxford Brookes Business School sept 2007
  • 17. IPR • IPR on in-world objects rests with creator • e.g. rights to game designed in-world subsequently sold to Nintendo by its creator • however, objects essentially remain locked in-world Oxford Brookes Business School sept 2007
  • 18. Money • in-world currency • Linden dollar (L$) • $1 = ~L$280 • fluctuates • but supply influenced by Linden Lab • currency market to buy and sell L$ Oxford Brookes Business School sept 2007
  • 19. Commerce • many big brands in SL • hype => presence • some criticism from older residents that SL is becoming a ‘brandscape’ Oxford Brookes Business School sept 2007
  • 20. Entertainment • hard to tell hype from reality • some experimental use of SL to host events and/or mirror RL events • e.g. BBC One Big Weekend, SecondFest • but significant problems with scalability Oxford Brookes Business School sept 2007
  • 21. Machinima • the use of SL to create movies • application in film studies and related areas • of interest because the techniques are the same but costs significantly lower Oxford Brookes Business School sept 2007
  • 22. Crime image by ay1ene @ flickr.com • not a significant issue (yet!) • some anti-social behaviour • some reports of people pretending to be shop owners when they are not • some reports of fraud around land sales • one major incident of hacking into SL databases Oxford Brookes Business School sept 2007
  • 23. Hype • SL very over-hyped • significant complaints that stats are misleading • i.e. worse than Web stats • LL have improved the way they report usage but… • SL also (inappropriately) touted as Web NG Oxford Brookes Business School sept 2007
  • 24. Usage statistics Oxford Brookes Business School sept 2007
  • 25. Demographics Average Age Country % Adult United States 31.19% Age % Grid France 12.73% 13-17 1.23% 33 Germany 10.45% 18-24 27.16% United Kingdom 8.08% 25-34 38.88% Netherlands 6.55% Average Age Spain 3.83% on Teen Brazil 3.77% Grid 35-44 21.13% Canada 3.30% 45 + 11.61% 15 Belgium 2.63% F M Italy 1.93% 2006 September 43.76% 56.24% Australia 1.48% 2006 October 42.65% 57.35% Switzerland 1.29% 2006 November 42.14% 57.86% Japan 1.29% 2006 December 41.42% 58.58% Sweden 0.95% 2007 January 41.11% 58.89% Denmark 0.88% 2007 February 41.07% 58.93% China 0.61% Oxford Brookes Business School sept 2007
  • 26. Student attitudes J uly 2007 s urve y of 501 s tude nts a g e d 16 to 18 from a c ros s th e UK, c om m is s ione d b y th e J IS C h ttp:/ tinyurl.c om / / yw8m vx Oxford Brookes Business School sept 2007
  • 27. Student attitudes (2) Second Life appeared to be an idea for people older than themselves, for the generation above who were interested in technology for its “own sake”. This is perhaps why the idea amused our participants and why they felt it was “sad”. The implications here for HEIs are that they cannot assume that presenting new technologies h ttp:/ tinyurl.c om / / yw8m vx automatically makes their institution more youth-friendly – this new generation like to see J IS C , J uly 2007 the concrete benefits of technologies. When discussing Second Life, students felt that games and virtual worlds as part of learning could easily become “tragic” – technology being used for its own sake, and used rather childishly. They would need to understand the educational benefits of virtual worlds or games, it is not enough that they are simply ‘new’. Oxford Brookes Business School sept 2007
  • 28. Uptake in UK • July 2007 snapshot of use of SL in UK HE and FE • undertaken by John Kirriemuir • funded by Eduserv • fragmented and somewhat cloudy picture • activity happening at multiple levels – sometime within same institution – not always visible, even within the institution • series of snapshots planned over next 12 months h ttp :/ www.e du s e rv.o rg .u k/ un da tio n / l / fo s Oxford Brookes Business School sept 2007
  • 29. Major findings • some SL activity at 43 institutions • 15 of those building an institutional presence • what are they doing? – small-scale activities… – hosting exhibitions of students’ work – researching possibilities – building tools Oxford Brookes Business School sept 2007
  • 30. Eduserv-funded projects Oxford Brookes Business School sept 2007
  • 31. Time • SL runs on US West Coast time (GMT-8) • many events tend to run on that basis • SL tends to be empty during our working day • actually, SL tends to look empty, full-stop! • in-world daylight hours run on 4 hour cycle Oxford Brookes Business School sept 2007
  • 32. Gambling and porn • both used to exist… in abundance! • porn now banned • as with early Web, both areas quick to exploit the technology • indicative of flexibility? • causes problems because of load on ‘sims’ • not possible to choose who your neighbours are! Oxford Brookes Business School sept 2007
  • 33. SL rules • code of conduct in public spaces – no griefing / hassling of other residents – no use of offensive language – no nudity – no public sex • no police as such • but breaches can be reported to Linden Lab • areas can be explicitly marked as ‘mature’ (or for gaming) Oxford Brookes Business School sept 2007
  • 34. Politics • RL politics surface in SL every so often – anti-war, anti-NF, … • SL politics also feature – pricing, land policies, IPR, open sourcing of SL software Oxford Brookes Business School sept 2007
  • 35. SL and learning • widespread interest in use of SL in education • explicitly encouraged by Linden Lab • not clear that people really know how to use SL yet • but some interesting examples of use • arts, social sciences, law, psychology, archaeology, languages, … Oxford Brookes Business School sept 2007
  • 36. Teen Second Life • note that SL is segregated • Teen SL (14-18) and SL (18+) • no cross-over allowed except in limited cases (e.g. teachers) • well enforced • presumably to prevent threat of legal action in US Oxford Brookes Business School sept 2007
  • 37. SL and research • even less clear what is possible here • but note that Nature Publishing have an island (‘Second Nature’) Oxford Brookes Business School sept 2007
  • 38. SL in context • SL is one of many virtual worlds • there.com, World of Warcraft, Entropia Universe, Active Worlds, Croquet, Metaverse, … • not clear that SL is the answer • SL client now released as open source • clear demand for server to made OSS also • some commitment to this by LL (partly because people are reverse-engineering the server anyway) Oxford Brookes Business School sept 2007
  • 39. Finding out more • SLED list – run by Linden Lab, US-centric but is the main forum for learning-related SL issues • secondlife@jiscmasil.ac.uk (UK list) • in-world UK Educators group (open and free to join) • UK Second Life Educators Facebook group • pointers to other resources on the Linden Lab Second Life Grid education page h ttp:/ s e c ondlife g rid.ne t/ / prog ra ms / duc a tion e Oxford Brookes Business School sept 2007
  • 40. Conclusions…  too much hype • • no clear best-practice (or even much  practice) around e-learning  high technical requirements • ? impact of voice not clear • • but… useful experimental environment  • building and scripting environment very  powerful • seems likely that 3-D virtual worlds of  some kind will be part of the future Oxford Brookes Business School sept 2007
  • 41. Conclusions… • sustainability, ownership and privacy  issues around use of and reliance on US- based commercial-run, externally hosted service • unclear what student perceptions and ? attitudes are • ? but generally accepted that SLandais likely is minority sport at the moment to remain so • SL appears to be most suitable for active, ? constructive learning styles Oxford Brookes Business School sept 2007