1. Reading The Economic Times A Step towards Professionalism

3. How will reading ET help you in life

4. Specific things to watch out for

6. Why read a Business daily-daily? Insight into real time changes happening in business Holistic view of ideas and concepts Gives you the edge Bible of “case studies”

7. Why read a Business daily-daily? One activity which gives you time alone. Improve skills – Vocabulary, business knowledge, market information, general knowledge-quizzing

8. For students A practical correlation of class room theory Real time implications of different business concepts Bible of “case studies”

13. National Coverage

14. International feel

15. Salmon-pink paper

16. In-depth analysis

19. Emerging Business & IT– News related to IT sector

21. The regulars: Inside

22. The regulars: Inside Political theatre: Political news Cross word International

23. Monday mania Pitch report – Brief report about one specific brand Monday Mocha: Feature articles Shipping & Logistics Monday musings: Interview Dilbert Letters from London

24. Monday Supplement: Investors Guide Stock markets Investments Economics

25. Terrific Tuesdays Quick Bytes – news about recent trends Legalese- Law aspects of Business Taking stock – News about top gainers and Losers

26. Tuesdays… ET High Flier – talks about careers and entrepreneurs My eureka moment

27. Wacky Wednesday Money & Banking Face value: news about a policy Current account: news in a nutshell

28. Supplement-Wednesday Brand Equity: The benchmark for advertising and marketing

29. Thirsty Thursday Emerging Opportunities: Rural marketing and strategies

30. Freaky Fridays Enterprise Quotient: News about an enterprise

31. Solid Saturdays Guest column: Guest writer writes a column

32. ET in Campus Major discounts for college students Privilege to attend ETIC Quiz Guest lecture series Cannes Award screening Participation in BIG IDEAS

34. www.finerva.com

37. 1. My newspaper has never crashed, gone down, or flashed animated ads at me.

38. 2. Anywhere I travel, my newspaper goes with me. I don't need a laptop or a wireless connection or a PDA.

39. 3. I can read my newspaper while standing, while eating, while riding a bus, but not while driving my car, which is just as well since I should be paying attention to the road.

40. 4. If I read a story I like, I can tear it out and save it, and not have to pay to read it 30 days later.

42. 7. My newspaper is cheap, disposable and easy to replace. If it's lost or stolen, it's no big deal.

43. 8. My newspaper is not made of unrecyclable toxic materials.

44. 9. If my newspaper makes a mistake, the correction is posted with an explanation. It's not sneakily applied to the original story after I've read it.

45. 10. I can read my newspaper sitting outside on a nice day in the sun, even if a breeze is blowing, because I know how to fold a newspaper.