1. The beach
bar
Authors of business
idea:
o Domante Petkunaite
o Aušrine Kutkaite
o Edvinas Vyšniauskas
o Kotryna

2. Table of contents
 Why beach bar?
 Business description.
 Specialization.
 Vision.
 Mission.
 Market research.
 How we will achieve our goals? Business
strategy.

3. Why beach bar?
o Beach
bars
or clubs always
amazing
summer
become
atraction.
o In world resorts are thriving
beach bars and night clubs
business.
o Palanga is our summer capital, but
there is no place, where people
can eat at a great value or have

4. WE WANT TO CREATE
fantastic place by day, by
night, where customers
should love everything – the
stunning sea
views, interior, delicious
food, music, coctails, night
parties and so on..

6. Business description
o Business type – sole proprietorship.
o Is scheduled to open on May, 2012.
o Hours – Monday/Sunday
9:00-03:00.
o Location – seaside, Palanga, Lithuania.

7. Specialization
Business specialization –
breakfast, lunch, dinner, coffe,
alkohol drinks, coctails and
nigtclub.
Best services – best prices...

8. Vision(1)
o Our main goal is to be the most
successful beach bar and night
club in Lithuanian seaside, in
Palanga.
o We will strive to be a premier
local beach bar brand in local
market place.
o Our main focus will be serving
high-quality food and coctails at
a great value.

9. Vission(2)
o We will attract the best DJ's from all
around of Lithuania.
o We would try to find DJ's from foreign
countries to work for us.
o We will attract best specialists from
other spheres, like lights specialists,
bartenders and so on.

10. Mission
o To provide the hottest night life
entertainment and a great menu
during the day time.
o Increase the popularity of seaside of
Lithuania during the summer.
o Make people to have the best
memories from their holidays.
o Increase the popularity of Lithuanian
DJ's.

11. Market research(1)
o So small
menu;
o Only
Asian
food;
o Expensive
;
o Located
far away
from city
center.
o „Shiva Bar“

12. Market research(2)
o Too
focused
on only
young
people
and night
parties;
o Expensive
.
o „BarBar‘a beach
bar“

13. KEY To SUCCESS –
competitors
mistakes and
disatvantages.

14. How we will achieve
our goals?

15. Business strategy(1)
Menu
 We will create unique menu that will
differentiate us from the rest of
competition.
 We will serve a limited menu and we try to
make everything on our menu as good as it
can be.
 Our menu will include various dishes

16. Business strategy(2)
Incorporate juice and icecream business
o Now is fashionable to drink natural
juices from various fruits and
vegetables so we will sell variety of
juice at great price.

17. Business strategy(3)
We will pay attention to
children.
o 50%
of restaurant visits and
according to a recent study 75% of
parents consider
their kids
preference
when
choosing
a
restaurant so we target our
advertising at children and students.

18. Business startegy(4)
Loyal customer „passport“
o We
will create „a passport“ or
something simmilar, where everytime
guests dines, drinks coctails or
spends a certain amount, the service
staffs stamps the passport. If they
collect some number stamps, they will
get something.

19. Business strategy(5)
o Čia vieta, kur reikia įdėt kuo bus
patrauklūs ir viliojantys mūsų
vakarėliai, nes nieko apie tai nešnekam....

20. Advertisement
o We will create advertisement board
near the bar.
o We will hand promotional leaflets in the
beach and city centre.
o We will craete website.
o We will craete Facebook page.

21. http://www.youtube.com/watch?v=wUYngBwV
F4E&feature=related

22. Thank you for
your attention 