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what will you do with
                         your new found
                            freedom?


Sunday, February 13, 2011
Sunday, February 13, 2011
We deliver other people’s messages
                        to other people’s audiences with
                              other people’s money




Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
instead of the brand
                            influencing us




Sunday, February 13, 2011
instead of the brand
                            influencing us




                            we influence
                            the brand
Sunday, February 13, 2011
‣   create content
                            ‣   gather a community
                            ‣   engage in real time
                            ‣   tell stories
                            ‣   teach others
                            ‣   mobilize followings
                            ‣   persuade and influence


Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
become pirates,
                            punks and hackers


Sunday, February 13, 2011
Sunday, February 13, 2011

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How to Use Your Newfound Freedom to Influence Brands