The End of Us and Them (rev 2)
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New ways to market and communicate in an age when there are "2 billion new participants in a media landscape previously controlled by a select few." Keynote to University of Oregon School of Journalism and Communication on February 10, 2011. Talk about new trends, tactics and techniques that agencies and marketers should master, and the individual skills needed to stay relevant. Video of talk should be available soon. Will add link here when it is. Some credits Slide 27: The Common, from Alex Bogusky and the FearlessRevolution.com Slide 29 and 30 from Fast Company article on advertising Slide 52 from Skype and Made by Many Slide 58 Test/Learn/Make from Made by Many Slide 59 Art of the Trench, Burberry
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The End of Us and Them (rev 2)
- 1. The end of us and them the end of us and them @edwardboches presentation to University of Oregon February 10, 2011 Rev 2.0 Saturday, February 12, 2011
- 2. Saturday, February 12, 2011
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- 13. We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals. Saturday, February 12, 2011
- 14. I've agreed to put my life in the hands of nearly 2,000 complete strangers in the belief that their support, goodwill and generosity will propel me across the globe. Paul Smith Saturday, February 12, 2011
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- 17. lemonade Text http://buyaframe.lemonadedetroit.com/ Saturday, February 12, 2011
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- 23. “Could you please make the logo bigger?” Saturday, February 12, 2011
- 24. We regretfully admit that something has happened off the Gulf Coast. Saturday, February 12, 2011
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- 27. Introducing COMMON: Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community. ©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 41 Saturday, February 12, 2011
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- 29. fast Saturday, February 12, 2011
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- 31. Saturday, February 12, 2011
- 32. technologies are not simply inventions which people employ but are the means by which people are re-invented. Marshall McLuhan Saturday, February 12, 2011
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- 36. Saturday, February 12, 2011
- 37. the consumer wants to create Saturday, February 12, 2011
- 38. we have complex relationships with media Saturday, February 12, 2011
- 39. community is our new source of content Saturday, February 12, 2011
- 40. and we are constantly connected to them Saturday, February 12, 2011
- 41. we want 7 to do business with an individual Saturday, February 12, 2011
- 42. we join forces to exert influence same Saturday, February 12, 2011
- 43. there’s no such thing as perfect Saturday, February 12, 2011
- 44. we have a new definition of quality Saturday, February 12, 2011
- 45. attention is the new scarcity Saturday, February 12, 2011
- 46. In transformative markets incumbents rarely survive. Saturday, February 12, 2011
- 47. In transformative markets incumbents rarely survive. So maybe we should change. Saturday, February 12, 2011
- 48. Our mindset Saturday, February 12, 2011
- 49. audience messages target media plan penetrate Saturday, February 12, 2011
- 50. audience community messages experiences target invite media plan interest plan penetrate collaborate Saturday, February 12, 2011
- 51. User experience and engagement are the new art and copy Saturday, February 12, 2011
- 52. Saturday, February 12, 2011
- 53. What we make Saturday, February 12, 2011
- 54. antwerp zoo Saturday, February 12, 2011
- 55. antwerp zoo http://www.youtube.com/ watch?v=F1uwexYeKAg Saturday, February 12, 2011
- 56. How we make it Saturday, February 12, 2011
- 57. make make make lea lea lea test te st te st rn rn rn Vision Prototype Production Saturday, February 12, 2011
- 58. Saturday, February 12, 2011
- 59. The speed with which we deliver it Saturday, February 12, 2011
- 60. t welpforce Saturday, February 12, 2011
- 61. How we distribute content Saturday, February 12, 2011
- 62. uniqlo Saturday, February 12, 2011
- 63. How we invite participation Saturday, February 12, 2011
- 64. ford fiesta Saturday, February 12, 2011
- 65. Our technique for telling stories Saturday, February 12, 2011
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- 68. Saturday, February 12, 2011
- 69. How we generate good will Saturday, February 12, 2011
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- 71. How we create community value Saturday, February 12, 2011
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- 74. New skills Saturday, February 12, 2011
- 75. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analytics Saturday, February 12, 2011
- 76. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analytics Saturday, February 12, 2011
- 77. New tools, platforms, technologies Saturday, February 12, 2011
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- 79. New ways of collaborating Saturday, February 12, 2011
- 80. CW CW CW Design AD Design AD UX UX Social Tech Social Mobile Mobile Saturday, February 12, 2011
- 81. Saturday, February 12, 2011
- 82. = 1 = 6 Saturday, February 12, 2011
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- 86. Thank you. Saturday, February 12, 2011
- 87. the end Saturday, February 12, 2011