Integrated cash register with card processing with 1,000\'s of PLU\'s

2. Introducing…
ExpressLane
ExpressLane Plus!

3. Sterling’s ExpressLane
 Sterling’s plug and play processing system
 Integrated card reader/Combined Reporting
 Accepts cash and electronic payment cards
 High-speed dial back-up communications
 Saves you time and money
Expresslane Plus
 Plus = Pin Debit Acceptance =
 SPREE Gift Cards
 Sterling REWARDS Program

4. Expresslane Offers Many Of The Same Reporting, Features and
Value Propositions Found In Higher-End POS Systems Without The
High Dollar Investment
1. Manages Automatically All Sales Tax Computation
2. Provides Sales by Items (Individual Price Look Ups PLU’s)
3. Tracking, Issuance & Control of Coupons and Discounts
4. Track All Sales by Hour
5. Customizable Receipts & Logo’s*
6. Commercial Grade Cash Drawer with Media Slot
7. Electronic Journaling
8. Removable SD Card & Reader **
9. Scanner **
10. Remote Internet Access To Reports/Transactions
*Requires PC Utility
**Optional Equipment

5. Be Aware of Sales Tax Complexities!
ExpressLane is Designed to
1 Handle Any Tax Situation in the
USA!
Issues:
 Multiple Taxes are Common
 6.5% State, .25% County, 9% Alcohol, 3% Hospitality
 Tax Table vs. Straight % Calculations
 Programming is difficult % may not be accurate
Solution:
 Dealer Sets-up Detailed Tax Program
 Tax Collection is Always Accurate
 Information for Tax Reporting is Easy To Find

6. 2 ExpressLane with PLU programming
will track all your items accurately
 Use PLUs (Price Look Ups)
 Accurate Pricing Every Time
 Get Item Movement
Reporting

7. ExpressLane allows you to create and
3 track Discounts, Coupons and
Promotions
 Track Coupons, Discounts and
Promotional Activity (Thru Negative
PLUs)
 Monitor Progress of In-House
Specials, Promotions and
Discounts
 Measure Customer Acceptance,
Activity & Behavior

8. Monitor Hourly Sales to Determine:
4
 Employee Staffing
 Hours of Operation
 Trends & Habits
 When and What Types
of Promotions to Run
 The Most Effective Way
to Run Your Business

9. Connect with your Customers with
5 Customizable Receipts
 Promote your Name, Image & Logo
 Print your Name, Address, Phone
and/or Website
 Put Coupons or Special Offers on
the Top or Bottom of your Receipt
(Requires PC Utility to Load)

10. ExpressLane Comes With A Full Size
6 Commercial Grade Cash Drawer
 5-Bill and 5-Coin Compartments
 Key Lock & Release mechanism
 Coin Roll Storage in back of
drawer
 Media Slot & Media Storage

11. ExpressLane Provides Electronic
7 Journaling of All Data
 Data Neatly Transferred/Archived on SD Card, PC or CD
 Data Easily Searched and Sorted for Audits, Day to Day
Management and Inventory Re-Ordering/Stocking Shelves
 Import and Export Data to Back-Office Accounting Software
 Saves Time, Money and Paper

12. SD Card Provides Storage for Easy
8 Access to Data & Program Backups
 Save Updated PLU Pricing and
Program Changes
 Back Up/Reload Your Program
 Save Reports-Archive on your PC
 Load Vendor Supplied Software
Program Updates
 Copy/Carry Information from
Register to Register

13. Scanning, Yes! With ExpressLane You
9 Can Scan Without Breaking the Bank
 Accurate & Consistent Pricing
 Not-Found-PLU Feature
 Reduce Check-Out Time
 PLU Item Reporting Identifies:
•Slow Moving Items
•Successful Promotions

14. Remote Internet Access via Sterling
10 Payment Technologies
Financial Report – Credit, Cash, Debit & Gift
PLU Usage Report – Item, Count & $ Amount
Sales Stats – Hourly, Count & Total Amounts
Clerk Report – By: Clerk, Tender, Count & $$
Daily Activity – Daily Totals: Count & $Totals

15. ExpressLane Sounds To Good To Be True!
1. What’s the catch?
2. How Much Does ExpressLane Cost?
3. How Does ExpressLane Get Programmed?
4. Who Will Install ExpressLane?
5. Who’s Going To Train Me & My Staff?
6. What If I Need To Make Changes or Need
Assistance?
7. What Happens If It Breaks?

16. Relax - Sterling has you covered:
A Local Dealer will:
 Setup…Install…Train
 Assess your specific needs/requirements
 Accept delivery of product at their dealership
 Program PLU’s, Design Overlay to your specification
 Provide a turn key installation of all Expresslane
components
 Provide hands on training and 90 days of
personalized phone service
 Provide warranty service for one year
 Provide a replacement ECR in case of unit failure

17. ExpressLane Summary
• All Inclusive Plug and Play System
• Accepts All Tender Types in One Devise
• Customizable Logo, Receipt & Coupon
• High Speed Transaction Processing 2 to 3 Seconds
• Electronic Journal & Reports Transferable SD or PC
• Combined Reporting of Cash, Debit, Coupons & Gift
• Reduces Entry Errors on PLU Pricing or Card Entry
• Internet Access to Reports on SNAP
• Professional Set-up & Training On-site
• One Year Warranty/ 90 day phone support
• SPREE (Gift Cards)/ REWARDS Program

18. Making Sure Our Client’s Present and
Future Business Issues are Identified
and Resolved:
Sterling has gone the extra mile with
ExpressLane!
Isn’t It Time You Allow Sterling to Place Your
Business in the “ExpressLane”!

20. POS Competitor Costs …
1. PC-POS: $2500 or $50-75/month, i.e.
Dell, HP, Quickbooks, Adelo, PC America
2. Touch ECR: $2500/Terminal w/PITSS
3. True POS: $2500-3500/Term + Ongoing
Micros, Aloha/Radiant