Learn how Adobe's Marketing Cloud works as a great enabler for synchronized and personalized interactions with customers thereby providing a Unified Customer Engagement.

1. 1
eDynamic, Monday, May 5, 2014
1
ADOBE
MARKETING
CLOUD

2. 2
eDynamic, Monday, May 5, 2014
1. TheUpsurgeofDigitalMarketingTechnology
2. TheHyper-connectedCustomer
3. B2B:TheBuyingCycleView
4. AdobeMarketingCloud:IntegratedMarketing
Cloud
5. Adobe:CloserViewoftheTools
6. Adobe:TheDifference
Agenda

3. 3
eDynamic, Monday, May 5, 2014
3
TheUpsurgeof
DigitalMarketing
Technology

4. 4
eDynamic, Monday, May 5, 2014
TheUpsurgeofDigitalMarketingTechnology
 In 2012, the audience of
internet users in the U.S.
will expand by 3.1% to 239
million, representing 75.6%
of the total population
 5 billion people worldwide
are mobile subscribers
 350 million smart phones
 Online video viewers will reach
169.3 million in 2012
 About 2/3 of web users
will use social networks in
2012
 Mobile shoppers will reach 72.8
million in 2012.
 Tablet users will reach 54.8
million in 2012, up 62.8% from
33.7 million in 2011. 800 million people on
Facebook
 Over 250 million of them
log in every day
 88.1% of US internet users ages
14+ will browse or research
products online in 2012.
The Expanding
Digital
Marketing
Technology
Fabric

5. 5
eDynamic, Monday, May 5, 2014
5
The
Hyper-connected
Customer

6. 6
eDynamic, Monday, May 5, 2014
UnderstandingtheHyperconnectedconsumers!
Googledescribesthisexercisetobethe‘Zero MomentofTruth’.Even
beforeaserviceispurchased,aperceptionisgettingbuiltaroundit!
Discovery Awareness Consideration Purchase Retention Advocacy
Website
Web
Mobile
Store
Blog Sites
Social
Consumer 1 Consumer 2 Consumer 3 Consumer 4 Consumer 5

7. 7
eDynamic, Monday, May 5, 2014
7
B2B:TheBuying
CycleView

8. 8
eDynamic, Monday, May 5, 2014
Throughoutthisdecisioningjourney,theenduser traversesvariousDigital
Touch-pointswhichmakeorbreakthe‘ZeroMomentofTruth’
DigitalTouchPointsTraversed
SEO
Email
SEM/ PPC
Social
Ads
Reviews
Blogs
Newsletters
Landing
Page
Website
Direct Mail
Sales
Meeting
Surveys
Newsletters
Direct Mail
Newsletters
Blogs
Website
Testimonials
Social Page
Mobile Site
RETAINENGAGEACQUIRE
Discovery Awareness Consideration Purchase Retention Advocacy
PLAN

9. 9
eDynamic, Monday, May 5, 2014
TheMarketer’sJourney
Throughouttheconsumer’sjourney,themarketerleveragesthefollowing
digitalmarketingelementstoAcquire,EngageandRetaintheconsumers
RETAINENGAGEACQUIRE
Search
Engine
Optimisation
SEM/ Pay Per
Click
Email
Marketing
Social Media
Marketing
Affiliate
Marketing
Ad Copy/
Landing Pages
Website
/Mobile Site
Content
Social Media
Pages
Mobile Site
Content
Physical
channel
Integration –
QR Code
eCommerce
Basket and
Checkout
Reviews and
Ratings
Recommenda
tions and
cross-selling
Email
Marketing
Persona
based Selling
Blogs
Newsletter
emails
Website
Testimonials
Content
Marketing
Newsletters,
Promotions
Lead
Nurturing and
Scoring
A/B & Multi-
Variate
Testing
Analyze
Results
Marketing
Budget
Planning
Campaign
Planning
Discovery Awareness Consideration Purchase Retention Advocacy
PLAN
Campaign
Planning
Analyze
Results
Multi-Variate
Testing
Analyze
Results
Automated
behavioral
targeting
Analyze
Results
Social Media
Governance

10. 10
eDynamic, Monday, May 5, 2014
HowAdobecatalyzestheseservices
AdobeDigitalMarketing providestherightamalgamationofproducts
fromCMStoAnalytics,Socialandmore…
Search
Engine
Optimisation
SEM/ Pay Per
Click
Email
Marketing
Social Media
Campaigns
Affiliate
Marketing
Ad Copy/
Landing Pages
Website
/Mobile Site
Content
Social Media
Pages
Search and
Browse
Physical
channel
Integration –
QR Code
eCommerce
Basket and
Checkout
Reviews and
Ratings
Recommenda
tions and
cross-selling
Email
Marketing
Persona
based Selling
Blogs
Newsletter
emails
Website
Testimonials
Content
Marketing
Newsletters,
Promotions
Lead
Nurturing and
Scoring
A/B & Multi-
Variate
Testing
Analyze
Results
Marketing
Budget
Planning
Campaign
Planning
Predictive
modeling
ADOBE MEDIA OPTIMISER
Adlens, Audience Manager,
Audence Research
ADOBE AEM
CQ5, Scene 7,
Neolane
ADOBE SOCIAL
Adobe Social
ADOBE ANALYTICS
Sitecatalyst, Discover,
Insights
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote
Analyze
Results
Analyze
Results
Analyze
Results
Automated
behavioral
targeting
Multi-Variate
Testing
Social Media
Governance

11. 11
eDynamic, Monday, May 5, 2014
edynamicprovidesservicesbundledwithAdobeproductstohelp
Marketersmeettheirbusinessobjectivesacrossthedigitallifecycle
Plan marketing
operations for optimum
budget allocation
Build Awareness on digital
media and drive traffic to
web presence
Achieve conversions to marketing
goals such as fans, leads or sales
via digital channel
Build customer and fan
relationships to encourage
repeat visits and sales
 Digital Strategy &
Roadmap
 Customer Engagement
Roadmap
 Digital Media Planning
and Best Practices
 Implementation of
Adobe Media Optimizer
RETAINENGAGEACQUIREPLAN
 Marketing Technology
Roadmap
 Product Feature Mapping
 Creative Design
 Adobe CQ5
Implementation
 Demand Generation
Implementation
 Social Media Strategy
 Lead Generation Strategy
 SEO/ SEM, PPC
 Segmentation and user persona
Creation
 Implementation of Adobe Social
and Adobe Target
 Governance and Moderation
 Cross-Channel Analytics
 Multi-Variate Testing
 Social Analytics
 Rules definition and User
segment analytic
 Integration of analytics with
other products with Genesis
 Implementation of Analytics
ADOBE MEDIA
OPTIMISER
Adlens, Audience
Manager, Audience
Research
ADOBE AEM
CQ5, Scene 7,
Neolane
ADOBE SOCIAL
Adobe
Social
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote
ADOBE ANALYTICS
Sitecatalyst,
Discover, Insights
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote
Howedynamichelpsconnectthedots!

12. 12
eDynamic, Monday, May 5, 2014
Usecase1:Planmarketingoperationsforoptimumbudgetallocation
RETAINENGAGEACQUIREPLAN
Howedynamichelpsconnectthedots!
 MediaPlanning
 Budget
Allocation
 Personabased
 Digital Strategy & Roadmap
 Customer Engagement Roadmap
 Digital Media Planning and Best Practices
 Implementation of Adobe Media
Optimizer and other related products
ADOBE MEDIA
OPTIMISER
Adlens, Audience
Manager, Audience
Research

13. 13
eDynamic, Monday, May 5, 2014
Usecase2:BuildAwarenessondigitalmediaanddrivetraffictowebpresence
RETAINENGAGEACQUIREPLAN
Howedynamichelpsconnectthedots!
 Website
Management
 Multi-Channels
 Search
 TargetedContent
 Marketing Technology Roadmap
 Product Feature Mapping
 Creative Design
 Adobe CQ5 Implementation
 eCommerce Impementation
 Demand Generation Implementation
ADOBE AEM
CQ5, Scene 7,
Neolane

14. 14
eDynamic, Monday, May 5, 2014
Usecase3:Achieveconversionstomarketinggoalssuchasfans,leadsor
salesviadigitalchannel
RETAINENGAGEACQUIREPLAN
Howedynamichelpsconnectthedots!
 Increase
‘Stickiness’
 LeadGeneration
 Segmentation,
Targeting
 Social
Optimisation
 Social Media Strategy
 Lead Generation Strategy
 SEO/ SEM, PPC
 Segmentation and user persona Creation
 Implementation of Adobe Social and
Adobe Target
 Governance and Moderation
ADOBE SOCIAL
Adobe
Social
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote

15. 15
eDynamic, Monday, May 5, 2014
Usecase4:Buildcustomerandfanrelationshipstoencouragerepeatvisits
andsales
RETAINENGAGEACQUIREPLAN
Howedynamichelpsconnectthedots!
 Measure
Engagement
 Campaign
Effectiveness
 Seamless
Persona
Tracking
 Cross-Channel Analytics
 Multi-variate Testing
 Define key measurement criteria/ KPIs
 Rules definition and User segment analytics
 Implementation of Analytics
 Integration of analytics with other products
with Genesis
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote
ADOBE ANALYTICS
Sitecatalyst,
Discover, Insights

16. 16
eDynamic, Monday, May 5, 2014
edynamicfocusesonhelpingcompaniesoptimizetheirengagementwith
prospectsandcustomersalongtheentirecustomerlifecycle
RETAINENGAGEACQUIREPLAN
Digital Strategy & Roadmap
edynamicServicePortfolio
Marketing Technology
Customer Engagement
Creative Design
Cross-Channel Design
Digital Marketing Services
Digital Marketing Technology Implementation
SEO/ SEM/ PPC
Content Marketing
Campaign Marketing
Social Media
Analytics
CRM
CMS
Community
Marketing Automation
Targeting
Social

17. 17
eDynamic, Monday, May 5, 2014
17
AdobeMarketing
Cloud:Integrated
MarketingCloud

18. 18
eDynamic, Monday, May 5, 2014
WhatistheAdobeMarketingCloud
Adobe Marketing Cloud is the most comprehensive
and integrated marketing solution for marketers.
Adobe
Analytics
Adobe
Target
Adobe
Experience
Manager
Adobe
Social
Adobe
Media Optimizer
Adobe
Campaign
Six Solutions :
 Ascalable,secureand
integratedplatformtohost
andcollaborateondata&
content
 Real-timeanalyticsand
decisioncapabilityacross
channels
 Optimizationtoincrease
customerinteraction,drive
conversion,maximizebrand
experiencesanddeliverROI

19. 19
eDynamic, Monday, May 5, 2014
19
Adobe:Closer
ViewoftheTools

20. 20
eDynamic, Monday, May 5, 2014
CAPABILITIES
• Real-timeweb,socialandmobile
analytics
• Advancedad-hocsegmentation
• Dataintegrationwithofflineand3rd
partysources
BENEFITS
• Alignmarketinginitiativeswith
businessobjectives
• Gainreal-timeinsightsinto
customerbehavior
• Drivesconversionandrelevant
consumerexperiences
AdobeAnalytics

21. 21
eDynamic, Monday, May 5, 2014
CAPABILITIES
• DigitalAssetManagement
• WebContentManagement
• SocialCommunities
BENEFITS
• Improvemarketandbrand
perception
• Shareandcollaborateondigital
assetsandcampaigns
• ImproveMarketingandITAgility
OperationalExcellence
AdobeExperienceManager

22. 22
eDynamic, Monday, May 5, 2014
CAPABILITIES
• Pavesapathfromsimpletestingto
targetingtotruesegmentationand
optimizationthrough:
• A/BandMultivariateTesting
• Rules-basedTargeting
• AutomatedDecisioningand
Targeting
BENEFITS
• Increasewebandmobilesite
conversations
• Createdifferentiatedpersonalized
experiences
• Optimizecustomerengagement
andloyalty
AdobeTarget

23. 23
eDynamic, Monday, May 5, 2014
AdobeSocial
CAPABILITIES
• Managesocialcontentandactivities
acrossmultiplesocialnetworksand
profilepages
• Listenandrespondtocustomer
conversationsinreal-time
• Createsocialcampaignsandtrack
performancewithintegratedanalytics
BENEFITS
• Scalesocialacrosstheenterpriseand
retainoversightatanexecutivelevel
• Identifytrends,opportunitiesand
threatspertinenttoyourbrand
• Connectthedotsbetweensocial
interactionsandbusinessresults

24. 24
eDynamic, Monday, May 5, 2014
CAPABILITIES
• Cross-channeloptimization
• Searchenginemarketing
management
• Displayandsocialadvertising
management
BENEFITS
• Determinethemosteffectiveoverall
marketingmix
• DrivehigherROIwithineach
marketingchannel
• Optimizecustomerinteractionsacross
channels
AdobeMediaOptimizer

25. 25
eDynamic, Monday, May 5, 2014
CAPABILITIES
• Cross-channelcampaignorchestration
(plan,design,automate,measure)
• Integratedcustomerprofile(offline/online)
• Personalizedcross-channelexecution
(email,web,social,mobile,directmail)
BENEFITS
• Revenuegenerating–targeting,re-
marketing,cross-sell,up-sell
• Moreengagedcustomers(increase
advocacy,decreaseopt-outrates,higher
customerLTV)
• Lowercostofcustomercommunication–
executehighervolumecampaigns
withoutincreasingcost
AdobeCampaign

26. 26
eDynamic, Monday, May 5, 2014
26
Adobe:The
Difference

27. 27
eDynamic, Monday, May 5, 2014
TheAdobeAdvantage
• Accelerated Campaign launch times from months to days for its multichannel
campaigns. It can also optimize its web campaigns on the fly.
• Unlocked the value of analytics data to boost conversions increasing the online
channel’s contribution to sales volume from 6% to more than 80%, at the same
accelerating time-to-web a from about 4-to-6 weeks to as little as 15 minutes.
• Viacom increased mobile page views by 10%
• Content Creation has changed forever. Newspaper the biggest creator of content
has seen 5th straight year of decline. The New York Times has avoided the fate
of many other newspapers by aggressively moving to the online world

28. 28
eDynamic, Monday, May 5, 2014
Connectwithus
1-877-339-6264
www.edynamic.net
contact@edynamic.net
twitter.com/edynamic
youtube.com/1999dynamic
facebook.com/edynamic.net