4. • 32% to search on Internet
• 55% to ask a friend/Lawyer -80% out of
those 35% will search for your website to
know more about you.
• Almost 75% of the users will use your
website as a first touch point
This makes Analytics more important for law
firms
6. •No-shortage of data – Can collect data from
any digital medium. Website, Kiosk, Mobile
apps
•Can track offline as well as Online Campaigns
•Improves Business decision making and
marketing
11. Your Reporting or Dashboard Structure
Acquisition Behavior Outcome
How do you want user to
come on your website ?
-Paid, Owned or Earned
Media
-Where you spending
your marketing budget
-What content are they
consuming.
-What is their Frequency
-What is their recency.
-How many pages do they
consume in a session
-Micro conversions.
-Macro Conversions
12. Engagement - Micro and Macro
Conversions
High Degree of co-relation.
More engaged – More possibility to convert
32% to search on Internet35% to ask a friend -80% out of those 35% will search for your website to know more about you.Almost 60% of the users will use your website as a first touch pointThis makes Analytics more important for law firms
No-shortage of data – Can collect data from any digital medium. Website, Kiosk, Mobile appsCan track offline as well as Online Campaignsit can make any business betterBetter decision making – Better investmentsHelp you in Re-marketingImprove your marketing
Its Buzzword and It is very confusing. Lot of people talk about it and might give you their own definition of engagement.In Simple Words- Any interaction which a user make on your website against a clearly defined goal – Which is measurable.Can be session time, number of page view in a session, recency, frequency, watching a video, downloading an ebook or whitepaper.Will talk more about this …..
