The final day at IXD13: reflecting on the past, looking toward the future. EffectiveUI’s team on the ground provides a daily recap of Interaction13 in Toronto, January 28-31, 2013.

1. IxD 2013 DAILY
RECAP
JANUARY 31, 2013

2. © 2013 EffectiveUI, Inc. All rights reserved.
THURSDAY, JANUARY 31st
We looked back, realized where we are, and started to create the future.
IxD13 DAILY RECAP

3. © 2013 EffectiveUI, Inc. All rights reserved.
TODAY WE REFLECTED
We started the day with the great UX Debate. We asked: If we’re
responsible for the effects we have on people’s behavior from the
things we create? Is it right to think that what we do is delivering social
good? Can we really create connected experiences across so many
devices and networks? And do stakeholders need to slow down or do
UXers need to speed up? We debated, but you will decide...
IxD13 DAILY RECAP

4. © 2013 EffectiveUI, Inc. All rights reserved.
• Jason Brush shared that the dream of the 90’s is still
alive.
• We’ve realized so many of the technology things that
WHERE
were only dreams in the 90’s.
• Have we forgotten where we came from?
HAVE WE • Nostalgia and tech sure have a strange relationship,
don’t they?
BEEN? • With technology, can we be present to what we have, or
must we always move forward?
• “Life is rich as we fill it with beautiful things to
remember” - Goethe
IxD13 DAILY RECAP

5. © 2013 EffectiveUI, Inc. All rights reserved.
WHAT WORKS AND
HOW DO WE
KNOW?
How do we evaluate where we are with our feature and
function ideas? User satisfaction depends on how fully
http://uxmag.com/articles/leveraging-the-kano-model-for-optimal-results
implemented a feature is. Jan Moorman shared about her
journey to learn the Kano Methodology. You can’t measure
delight from facial expressions. You can’t measure it by
asking ‘do you like this’...Kano’s question pairs can
perhaps predict what people will really like.
IxD13 DAILY RECAP

6. © 2013 EffectiveUI, Inc. All rights reserved.
WHO ARE WE?
We did a live redux of the conference. Lin Yee Yuan, Cliff Kuang, and
Jeroen van Geel shared with us their impressions. Are Interaction
Designers the brand architects of tomorrow? Are we a bunch of do
good hippies? Are our web applications now frameworks instead of
destinations? Do we ask ‘why’ we’re doing things often enough? How
do we befriend and speak the language of business?
IxD13 DAILY RECAP

7. © 2013 EffectiveUI, Inc. All rights reserved.
HOW DO WE GET
TO THE FUTURE?
In his closing keynote, John Bielenberg shared with us his
story about how he got to his ‘Future’ by encouraging
people, including youngsters, to ‘think wrong’, and
remove the ‘connective synapses’ -- where if A happens
our behavior is automatically B. His Rapid Ingenuity Cycle:
be bold, get out, think wrong, make stuff, bet small, fast
forward might just get us where we’re going.
IxD13 DAILY RECAP

8. © 2013 EffectiveUI, Inc. All rights reserved.
SEE YOU IN AMSTERDAM!
Next year’s Interaction conference will be in Amsterdam. We
will see you there!
IxD13 DAILY RECAP