EffectiveUI's team on the ground provides a daily recap of Interaction13 in Toronto, January 28-31, 2013.

1. IxD 2013 DAILY
RECAP
JANUARY 28, 2013

2. © 2013 EffectiveUI, Inc. All rights reserved.
MONDAY, JANUARY 28TH
We don’t know if everyone saw it, but we saw it. Today was about
LOVE
IxD13 DAILY RECAP

3. © 2013 EffectiveUI, Inc. All rights reserved.
LOVE FOR DESIGN
When we heard this:
“It’s not how you feel about the design, its how the design
makes you feel about yourself.” - Ravi Sawhney
We couldn’t help but remember this:
“You'll know when you find the right person, It's not how
you feel about them, it's how they make you feel about
yourself” - The Wedding Singer
IxD13 DAILY RECAP

4. © 2013 EffectiveUI, Inc. All rights reserved.
• The difference between a product you love and a
LOVE FOR product you tolerate are the microinteractions.
• Login, save as and silencing your phone are all
MICRO- examples of microinteractions.
INTER- • Little things make a big difference. Bad
microinteractions are like a pebble in your shoe.
ACTIONS • Even if your big idea is good, your product won’t be if
its surrounded by pain and frustration.
IxD13 DAILY RECAP

5. © 2013 EffectiveUI, Inc. All rights reserved.
LOVE FOR IMPACT
Both Gretchen Anderson (Driving Impact not Serving
Shareholders) and Franco Papeschi (Innovation,
Investment, Influence and Impact) talked about how
non-profits/NGOs measure success through impact
instead of experience.
Imagine that all design started this way. Determine the
change you want to make in the world/your industry/a
person’s life and work backwards from there.
Focus on the minimum viable intervention to have an
impact. It can save time and money.
IxD13 DAILY RECAP

6. © 2013 EffectiveUI, Inc. All rights reserved.
• Three different presentations talked about trying to
crack the health record, documentation and
comprehension problem.
LOVE FOR
• Government regulations/privacy laws, communication
challenges between patients and caregivers and
PATIENTS...
diversity of types of information make it a tough
problem to solve.
AND THEIR • “Most people know more about their car’s health than
they do their own” - Juhan Sonin (Hacking
PROVIDERS Health: Designing for and Understanding My Health)
• Pictures instead of text-based care instructions can be
easier for patients to understand and quicker for
providers to draft. - Audrey Richard Laurent
(Compliance: design to facilitate a healthcare service)
IxD13 DAILY RECAP

7. © 2013 EffectiveUI, Inc. All rights reserved.
LOVE FOR GAMES
BUT NOT BADGES
Elements of games like tutorials and rewards can be
powerful tools when presented in a context that is
meaningful for the user and smartly executed. However,
placing badges or other game elements into a product
without relevant context insults the user, the product and
gamification.
IxD13 DAILY RECAP

8. © 2013 EffectiveUI, Inc. All rights reserved.
LOVE FOR
GLACIERS
Experience design goes way beyond digital interfaces. A
great reminder of that was keynote speaker, Kate
Hartman’s “Glacier Embracing Suit”, which allows people
to lie on a glacier and give it a hug.
IxD13 DAILY RECAP

9. © 2013 EffectiveUI, Inc. All rights reserved.
LOVE FOR EVERYONE
IxD13 DAILY RECAP