7. Face-to-Face
CATI
Ethnography
SMS
IVRS
WAP/Application
Based
8. SMS based survey mechanism
2-Way 2-Way
Dialogue/Survey Dialogue/Survey
Respondent SMS Gateway
Logic Handler
Survey responses are
deposited to the
server
Panelist is drawn from
Online Panel
9. a gener at ion gap st udy
amongst par ents and youth
aged between 1 and 22
5
a sms based appr oach
acr oss two distinct
Basic featur e of all phones,
gener ation sets
Anytime anywher e sur veys
Quick Tur n- ar ound time
Dr op outs possible due to congestion,
Syntax dependent, Limited size,
Mistaken for Ads, Response size limited
10. Application based survey
(for Smart Phones)
Logic Handler
Respondent Survey responses are
deposited to the
server
Sample is drawn from
Online Panel
Application to
be downloaded
11. To det er mine t he at t it ude of
Decision Maker s in employing
Differ ently- abled people.
Better TAT than online sur veys
J ava Application
based sur vey Anytime, anywher e sur veys
Softwar e and Har dwar e Compatibility issues,
Dr op- outs due to congestion,
Consider able costs involved in taking the
sur vey
12. Automated Voice Response
System
Create voice files
Script a in different languages
questionnaire
Call the
Translate into various respondents
languages
13. To solicit t he feedback of t he
far mer s and to find the
pr efer r ed mode of
communication
V er y effective for scr eener s, shor t
sur veys, feedback studies
An ex cellent mode for
collecting open- end data.
The key is to keep the r espondent engaged
and to connect him to a customer ser vice
r epr esentative whenever r equir ed
18. Push the green Ask any questions! An operator will And give you an Push the red
button to start. (In look it up online immediate answer! button when you
local language) are done.
The Question Box is Open
Mind's initiative that
helps people find
Question answers to everyday
questions like health,
Box
agriculture, business,
education and
entertainment.