This document provides an overview of social media tools and strategies for engagement. It discusses popular tools like Facebook, Twitter, blogs, and YouTube. It emphasizes listening to social media through feeds and tools like Google Reader and Google Alerts. Finally, it recommends developing a POST strategy for social media that considers the people, objectives, strategies, and tools involved.
4. In
This
PresentaCon
• Review
Social
Media
Tools
– Facebook,
TwiJer,
Blogging,
YouTube
• Listening
&
Responding
to
Social
Media
• Social
Media
Exercise:
People,
ObjecCves,
Strategies,
Tools
44. Keeping
Track:
What
is
a
Feed?
• Brings
content
from
other
sites
to
you
• Feeds
someCmes
idenCfied
as
RSS,
XML
or
ATOM
• “Subscribe
to
this
feed”
• Look
for
icon
like
this