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Module 4 Opening Brand Engagement
1.
Consumer Choice
and Brand Engagement Module 4 DTC Perspectives Conference-October 2008 Ellen Hoenig Carlson
2.
What does it
take to engage consumers? ©2008 Advance MarketWoRx. All rights reserved.
3.
What does
engagement look like? ©2008 Advance MarketWoRx. All rights reserved.
4.
5.
6.
7.
Personalization; Relevance 2-way
Dialogue; Conversation Community and Peers Authenticity and Trust Achieving Brand Engagement Authenticity and Trust Consumers Feel Understood Personalization; Relevant Content 2-way Dialogue; Conversation Community and Peers Authenticity and Trust ©2008 Advance MarketWoRx. All rights reserved.
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