3. He was a structuralist and anthropologist whose work had a great influence on semiotics.(the study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing.)
4. He emphasised the importance of structuring oppositions in myth systems and in language. He said that abiding structure of all meaning-making, not just narratives, was a dependence on binary oppositions, or a conflict between two qualities or terms.
5. He was less interested in the order that events were arranged so he simply looked ‘beneath’ them for deeper themes - This theory was applied to Western genre in the 1970’s.
6. He looked at ‘systematic oppositions’, these are the examples he used: Homesteaders /Native Americans Christian /Pagan Domestic /Savage Weak /Strong Garden /Wilderness Inside Society /Outside Society
7. We can apply Lévi Strauss by creating two opposing lists, this often occurs in advertisements too when two juxtaposing characters are put next to each other to emphasise the product. (The Media Studies Student’s Book - 2nd Edition (2000) Gill Branston, Roy Stafford)
8. The narrative is based on oppositional forces and resolution of conflict. The audience is positioned on the side that justifies their own cultural values. (AS/A Level Media Studies - David Probert (2005))
10. Edward Branigan wrote ‘Narrative Comprehension and Film’ 1993, and said that a way of organising spaitial and temporal data into a cause - effect chain of events with a beginning, middle and end.
11. Book quote: (Narrative Comprehension and Film’ 1993) ‘Narrative is one of the fundamental ways we organise and understand the world. It is found everywhere; not only in films but also in everyday conversations and in the non fictional discourses of journalists, historians, educators, psychologists, attorneys and many others.'
