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The Cost And Benefits Of Individual Health
Insurance Plans: 2007
2 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Contents
• Introduction and overview 3
• Methodology summary 4
• Report summary 5
• Major Medical Plan Premiums
– Profile of eHealthInsurance policy holders: Comparison of 2005 to 2006 7
– Monthly premiums for major medical plans 8
– Individual plan premiums by age 9
– Family plan premiums by age 10
– Individual plan premiums by gender and age 11
– Family plan premiums by number of members on policy 12
– Average premiums and deductibles for children’s health insurance 13
– Individual plan premiums by state 14
• Major Medical Plan Benefits
– Deductible level: Individual plans 16
– Deductible level: Family plans 17
– Type of product 18
– Specific plan benefits and preventative care benefits 19
• Methodology Supplement 21
• Appendix A 23
• Forrester Supplemental Material 24
3 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Introduction and overview
• eHealthInsurance, a wholly-owned subsidiary of eHealth, Inc, is the nation’s leading
online source of health insurance for individuals and families. Many of
eHealthInsurance’s customers are self-employed, are not offered health insurance
through their employer, or choose to purchase a plan for themselves in lieu of enrolling
in a plan offered by their employer. We are licensed to market and sell health
insurance in all 50 states and the District of Columbia. We have developed
partnerships with over 160 health insurance carriers, enabling us to offer more than
7,000 health insurance products online. Consumers compare, apply for, and purchase
plans available in their ZIP codes. This nationwide perspective enables the company to
provide a unique, unbiased analysis of consumer purchasing patterns of individual and
family health insurance plans throughout the United States.
• Prior to purchasing a plan from eHealthInsurance, approximately 40% of the
company’s customers were uninsured. In 2001, eHealthInsurance began issuing
reports to inform the market about the uninsured and the individual health insurance
market, as it is one of the few organizations with national source data that accurately
reflects consumer buying patterns and purchase prices. As the number of uninsured
Americans has reached 47 million, the importance of exposing what consumers are
choosing to pay, and the benefits they receive for health insurance plans purchased on
their own, continues to increase.
• The 2001 Cost and Benefits of Individual Health Insurance Plans report was the first
report issued by eHealthInsurance. This 2007 Cost and Benefits Report has been
enhanced since its last release in 2005. In addition to the data points provided in
previous reports, this expanded version also includes more details on family plan
premiums and benefits, comparisons of premium costs by gender and age, and the
cost of health insurance for children insured individually. In addition, eHealthInsurance
has collaborated with Forrester Research to evaluate and describe the data presented.
4 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Methodology summary
• Current plan data referred to in this report is derived from over 160,000 individual and
family (IFP) major medical policies purchased through eHealthInsurance that were
active in August 2006. Current data is also referred to as 2006 data.
• The 2005 plan data referred to in this report is derived from over 115,000 individual
and family major medical policies purchased through eHealthInsurance that were
active in August 2005.
• This report analyzes monthly premiums paid on individual, family and children’s major
medical health insurance policies in 2005 and 2006, along with the benefits associated
with those plans.
• This report utilizes a new methodology employed with the introduction of Forrester
Research as a partner. For this reason, comparisons should not be made between the
data in this report and data contained in eHealthInsurance’s November 2005 “The Cost
And Benefits of Individual Health Insurance Plans” report.
• For detailed or comparative information on HSA-eligible plans, please refer to
eHealthInsurance’s report: “Health Savings Accounts: January 2005 – December
2005,” published in May 2006.
• More detail on the methodology of this report can be found on page 21.
5 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Report summary
• Half of all individual policy holders pay less than $122 per month for major medical
coverage. More than half of all family policy holders pay less than $300 per month.
• Within major medical plans sold to individuals, women pay a higher average monthly
premium than men overall ($161 vs. $136), as well as across each age group (with the
exception of the under-18 age group).
• Children ages 0 to 2 years old as the primary policy holder pay the highest premiums
(average: $95) among children as primary policy holder.
• The range of average monthly premiums across the U.S. falls between $98 for Iowa
residents and $338 for New York residents. This represents a monthly disparity of
$240, or $2,880 per year. New Yorkers pay on average 3.5 times as much as residents
of Iowa for health insurance.
• Fifty-six percent of major medical plans sold to individuals have a deductible of less
than $2,000, with 32% having a deductible of less than $1,000. Of family plans, 44%
have a deductible of $2,000 or less.
• Of the major medical plans surveyed, more than 86% are PPOs.
• More than 80% of all plans purchased through eHealthInsurance have preventative
care benefits like OB/GYN, periodic exam, and well baby coverage.
6 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Major Medical Plan Premiums
7 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Profile of eHealthInsurance policy holders: Comparison of 2005 to 2006
$344$326Average monthly premium for family plans
$1,864$1,721Average deductible for individual plans
$2,486$2,291Average deductible for family plans
58.8%57.5%% Single
36 years old36 years oldAverage age
54.9%56.6%% Male
$148$143Average monthly premium for individual plans
20062005
8 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Monthly premiums for major medical plans
Half of all individual policy holders pay less than $122 per month.
More than half of all family policy holders pay less than $300 per month.
*An average is the sum of all the data in the distribution divided by the sample size.
**The median is the middle value in a set of numbers arranged in increasing order. If there is an even number of values, then median is the average of
the middle two values.
Average premium*
Median premium**
$344/month
$295/month
$148/month
$122/month
Average premium*
Median premium**
5.8%
31.6%
41.8%
12.6%
5.5%
1.9%
0.8%
0.1%
2.7%
20.8%
27.9%
20.3%
11.6%
16.6%
FamilyIndividual
Greater than $500
$400+ $500
$300+ to $400
$200+ to $300
$100+ to $200
$50+ to $100
$50 or less
9 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Individual plan premiums by age
100%
10.5%
14.6%
14.7%
13.4%
9.5%
25.2%
% of U.S.
population *
100%100%$1,864$148Overall
9.0%9.0%$2,280$28055-64
13.3%14.0%$2,145$21145-54
18.3%17.4%$1,848$16135-44
33.8%22.4%$1,738$12025-34
19.1%18.4%$1,801$10018-24
6.3%17.8%$1,584$86Less than 18
% of individual
policies
% of uninsured
population *
Avg.
deductible
Avg. monthly
premium
Age of primary
policy holder
Additional findings from the analysis of eHealthInsurance data & external sources include:
59% of the nation’s uninsured are under the age of 35*.
59% of eHealthInsurance policy holders are also under the age of 35.
This segment pays an average monthly premium of $110.
* Source: “Income, Poverty and Health Insurance Coverage in the United States: 2006”, released in August 2007 by the U.S. Census Bureau. This is
the most recent data available from the U.S. Census outlining the demographics of the uninsured.
10 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Family plan premiums by age
$2,486
$2,973
$2,742
$2,470
$2,141
$2,054
$2,098
Avg.
deductible
100%$1143.02$344Overall
10.0%$1932.37$45755-64
23.9%$1243.11$38645-54
36.7%$1023.36$34335-44
24.1%$1002.87$28725-34
3.2%$922.25$20718-24
1.8%$772.22$170Less than 18
% of family
policies
Avg. cost per
member
Avg. number
of members on
policy
Avg. monthly
premium
Age of primary
policy holder
Additional findings from the analysis of eHealthInsurance data include:
The majority of families pay between $3,300 and $4,550 a year for health insurance.
Across age groups, average monthly premiums and deductibles have risen from 2005 to 2006.
For active policies as of August 2005, the overall average premium was $326 (compared with
$344 for 2006) and the average deductible was $2,291 (compared with $2,486 for 2006).
The average age of the primary policy holder with a family plan is 40 years old.
11 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Individual plan premiums by gender and age
Overall55-6445-5435-4425-3418-24
Less than
18Men
$136$280$204$150$109$92$86
Monthly
premium
100%11.8%13.7%16.8%31.6%19.7%6.3%
% of individual
policies
19.7%
$175
35-44
35.8%
$133
25-34
18.6%
$109
18-24
6.3%
$85
Less than
18
100%6.5%12.9%
% of individual
policies
$161$280$218
Monthly
premium
Overall55-6445-54Women
In general, slightly more individual insurance plans are purchased by men (52%) than women.
For individual plans, women pay more on average across the majority of age groups.
$25$24$18-$1 $25$0$14Difference
(Female-Male)
12 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Family plan premiums by number of members on policy
The average number of members per family policy remains consistent from 2005 at 3.0.
There were slightly more large families purchasing in 2006 than in 2005.
A family policy with two members could include a couple, a parent and child, or two children
on their own policy.
100%$114$344Overall family policies
2.7%$73$4356-plus
8.0%$86$4285
21.9%$99$3964
23.8%$116$3473
43.6%$148$2952
% of family policiesAvg. cost per memberMonthly premiumMembers on policy
13 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
$95
$86
$80 $80
Ages: 0-2 Ages: 3-8 Ages: 9-14 Ages: 15-17
$1,503 $1,528
$1,689 $1,642
Ages: 0-2 Ages: 3-8 Ages: 9-14 Ages: 15-17
Average and median premiums and deductibles for children’s health
insurance
Additional findings from the analysis of eHealthInsurance data include:
87% of these plans include preventive care, such as well baby/well child and periodic health exams.
Just over two-thirds of 0 – 17 year old primary applicants (70%) pay $100 or less per month.
Average monthly premiums Average deductibles
Median
premium
Age
group
$75$73$81$89
15-179-143-80-2
Median
Deductible
Age
group
$1,500$1,500$1,000$1,000
15-179-143-80-2
14 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Individual plan premiums by state
14.6%31$125WY*
15.8%34$148U.S.
8.8%34$120WI
11.8%36$145WA
13.3%33$148VA
17.4%31$116UT
24.5%32$133TX
13.7%32$145TN
11.8%30$118SD*
15.9%35$148SC
8.6%41$109RI*+
10.0%31$148PA
17.9%33$144OR
18.9%34$125OK
10.1%33$124OH
14.0%44$338NY
19.6%34$168NV
22.9%39$145NM
15.5%37$277NJ
11.5%29$138NH*
12.3%31$120NE
12.2%26$114ND*+
17.9%31$142NC
17.1%31$132MT*
Percent
Uninsured ++Average age
Average monthly
premiumState
20.8%37$152MS*
13.3%31$120MO
9.2%35$130MN
10.5%33$106MI
13.8%33$142MD
21.9%32$134LA
15.6%31$115KY
12.3%29$116KS
11.8%33$127IN
14.0%33$134IL
15.4%34$107ID
10.5%34$98IA
8.8%40$200HI*+
17.7%33$161GA
21.2%34$154FL
12.1%32$131DE*
11.6%33$156DC
9.4%35$156CT
17.2%34$135CO
18.8%33$139CA
20.9%33$126AZ
18.9%36$123AR
15.2%32$125AL
16.5%35$170AK*
Percent
Uninsured ++Average age
Average monthly
premiumState
Note: States denoted with an asterisk (*) do not have a sufficient number of policies to determine the average monthly premium at an 80% confidence level. States denoted with a (+) have 20 or less policies
surveyed. Massachusetts, Maine, Vermont, and West Virginia are excluded from this table and this report because eHealthInsurance did not sell major medical individual and family plans in those States in
August 2006. (++) Data source of “Percent Uninsured” is U.S. Census Bureau: Current Population Survey, 2007 Annual Social and Economic Supplement, August 28, 2007
15 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Major Medical Plan Benefits
16 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Deductible level: Individual plans
Less than
$500
21.7%
$500 to
$999
10.5%
$1000 to $1999
23.4%
$2000 to $2999
27.1%
$3000 or
more
17.3%
Less than
$500
21.2%
$500 to
$999
13.6%
$1000 to $1999
24.5%
$2000 to $2999
26.0%
$3000 or
more
14.3%
0% 20% 40% 60% 80% 100%
2006
2005
Additional findings from the analysis of eHealthInsurance data include:
Just over half of individual policy holders (55%) have a deductible of $1500 or less.
17 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Deductible level: Family plans
Additional findings from the analysis of eHealthInsurance data include:
Just over half of family policy holders (54%) have a deductible less than $2500.
Less than
$500
12.0%
$500 to
$999
8.5%
$1000 to $1999
23.4%
$2000 to $2999
30.0%
$3000 or
more
26.1%
Less than
$500
11.5%
$500 to
$999
11.0%
$1000 to $1999
25.4%
$2000 to $2999
28.9%
$3000 or
more
23.3%
0% 20% 40% 60% 80% 100%
2006
2005
18 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Type of product
84.9%
9.6%
5.5%
87.1%
7.4% 5.5%
85.5%
8.9%
5.4%
Individual Family Overall IFP plans
PPO HMO Other
PPO: A type of managed care health insurance plan that allows members to visit whatever in-network physician or healthcare provider they
wish without first requiring a referral from a primary care physician. Services will typically be covered at a higher benefit level when rendered by
a network provider.
HMO: A health insurance plan or organization that provides a wide range of comprehensive healthcare services through a network of doctors,
hospitals, labs, etc. who agree to provide services to HMO members at a pre-negotiated rate.
Other: Plans such as an EPO (Exclusive Provider Organization), Indemnity plan, POS (Point of Service plan) and MSA (Medical Savings
Account).
19 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Specific plan benefits and preventative care benefits
Nearly 100% of individual and family plan policy holders have lab, x-ray, and emergency room
coverage; a vast majority have prescription and chiropractic coverage; and just over a fourth of
all IFP plans surveyed have maternity coverage.
Preventative care benefits including OB/GYN, periodic exams, and well baby coverage have very
high subscription levels as well.
99.8%99.7%99.8%Emergency room coverage
99.8%99.7%99.9%Lab x-ray coverage
27.9%26.6%28.4%Maternity coverage
76.4%73.9%77.3%Chiropractic coverage
85.0%82.5%85.9%Prescription coverage
Overall IFP plansFamily plansIndividual plansPlan benefit
86.1%85.6%86.3%Periodic exam coverage
93.3%94.8%92.8%OB/GYN coverage
81.6%78.7%82.7%Well baby coverage
Overall IFP plansFamily plansIndividual plansPreventative care
20 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Forrester authors
Elizabeth M. Tucker PhD & Lindsey Hogan
www.forrester.com
For information, analysis, or commentary on this report, please contact
eHealthInsurance Media and Government Relations
Sande Drew
(650) 210-3106
sande.drew@ehealth.com
Karen Auby
(650) 210-3186
karen.auby@ehealth.com
www.ehealthinsurance.com
21 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Methodology supplement
• 2006 plan data referred to in this report is derived from a sample which includes the
following number of individual and family major medical policies purchased through
eHealthInsurance that were active in August 2006:
– Individual Plans: over 115,000
– Family Plans: over 40,000
– Children’s Plans: over 8,000 (The number of children’s plans surveyed is a subset
of the number of individual plans surveyed.)
• 2005 plan data referred to in this report is derived from a sample which includes the
following number of individual and family major medical policies purchased through
eHealthInsurance that were active in August 2005:
– Individual Plans: over 82,000
– Family Plans: over 35,000
– Children’s Plans: over 5,000 (The number of children’s plans surveyed is a subset
of the number of individual plans surveyed.)
• The number of policies listed above do not represent all of the individual and family
major medical policies purchased through eHealthInsurance that were active during
the stated time period. For example, some policies were excluded from the survey
because eHealthInsurance did not have sufficient benefit or premium data for such
policies.
• Maine, Massachusetts, Vermont and West Virginia were excluded from this report
because eHealthInsurance did not sell individual and family major medical plans in
these states at the time the data for this report was collected.
• Deductibles, specific benefits and related plan features were determined by reviewing
the health insurance carrier’s brochure and related plan documents for each plan
included in the survey.
22 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Methodology supplement (continued)
• Definitions:
– An “active” policy is a policy for which eHealthInsurance received a commission
payment from the insurance carrier for the relevant month.
– An “individual plan” is an individual and family major medical policy that has one
member.
– A “family plan” is an individual and family major medical policy that has two or
more members.
– A “children's plan" is an individual and family major medical policy where the
primary policy holder is younger than 18.
– “OB/GYN coverage” means that the policy covers an outpatient visit to a
physician's office for an Obstetrics/Gynecology exam such as a PAP or
mammogram.
– “Periodic exam coverage” means that the policy covers an outpatient visit to a
physician's office for an annual physical.
– “Well baby coverage” means that the policy covers regularly scheduled,
preventive care services, including immunizations, provided to children up to an
age specified by a health insurance company or mandated by a government
agency.
Appendix A: 2007 Cost and Benefits Report: State Detail Data (All 50 states)
State
Population
(in thousands)
Percent of US
population Percent Uninsured
1
Av. monthly premium:
Individual policies all ages
Yearly premium: Individual
policies all ages
Average Age:
Individual policies
Av. monthly premium:
Family policies
Yearly premium: Family
policies all ages
Average Age: Family
policies
Alabama 4,532 1.5% 15.2% $125 $1,500 32 $271 $3,252 39
Alaska* 659 0.2% 16.5% $170 $2,040 35 $364 $4,368 41
Arizona 6,269 2.1% 20.9% $126 $1,512 33 $274 $3,288 39
Arkansas 2,758 0.9% 18.9% $123 $1,476 36 $261 $3,132 42
California 36,208 12.2% 18.8% $139 $1,668 33 $357 $4,284 39
Colorado 4,803 1.6% 17.2% $135 $1,620 34 $317 $3,804 41
Connecticut 3,462 1.2% 9.4% $156 $1,872 35 $394 $4,728 44
Delaware 862 0.3% 12.1% $131 $1,572 32 $281 $3,372 40
District of Columbia* 569 0.2% 11.6% $156 $1,872 33 $434 $5,208 40
Florida 18,062 6.1% 21.2% $154 $1,848 34 $338 $4,056 41
Georgia 9,347 3.1% 17.7% $161 $1,932 33 $418 $5,016 41
Hawaii*
+
1,255 0.4% 8.8% $200 $2,400 40 $711 $8,532 43
Idaho 1,475 0.5% 15.4% $107 $1,284 34 $234 $2,808 39
Illinois 12,644 4.3% 14.0% $134 $1,608 33 $332 $3,984 41
Indiana 6,337 2.1% 11.8% $127 $1,524 33 $290 $3,480 39
Iowa 2,919 1.0% 10.5% $98 $1,176 34 $212 $2,544 43
Kansas 2,723 0.9% 12.3% $116 $1,392 29 $299 $3,588 39
Kentucky 4,106 1.4% 15.6% $115 $1,380 31 $320 $3,840 40
Louisiana 4,212 1.4% 21.9% $134 $1,608 32 $279 $3,348 39
Maryland 5,613 1.9% 13.8% $142 $1,704 33 $362 $4,344 41
Michigan 9,970 3.4% 10.5% $106 $1,272 33 $237 $2,844 41
Minnesota 5,149 1.7% 9.2% $130 $1,560 35 $321 $3,852 40
Mississippi* 2,892 1.0% 20.8% $152 $1,824 37 $283 $3,396 40
Missouri 5,800 2.0% 13.3% $120 $1,440 31 $262 $3,144 41
Montana* 931 0.3% 17.1% $132 $1,584 31 $319 $3,828 39
Nebraska 1,767 0.6% 12.3% $120 $1,440 31 $266 $3,192 39
Nevada 2,535 0.9% 19.6% $168 $2,016 34 $384 $4,608 39
New Hampshire* 1,309 0.4% 11.5% $138 $1,656 29 $345 $4,140 43
New Jersey 8,660 2.9% 15.5% $277 $3,324 37 $707 $8,484 45
New Mexico 1,943 0.7% 22.9% $145 $1,740 39 $318 $3,816 44
New York 19,040 6.4% 14.0% $338 $4,056 44 $821 $9,852 49
North Carolina 8,851 3.0% 17.9% $142 $1,704 31 $342 $4,104 41
North Dakota
+
617 0.2% 12.2% $114 $1,368 26 $221 $2,652 35
Ohio 11,319 3.8% 10.1% $124 $1,488 33 $285 $3,420 40
Oklahoma 3,492 1.2% 18.9% $125 $1,500 34 $271 $3,252 42
Oregon 3,715 1.3% 17.9% $144 $1,728 33 $323 $3,876 39
Pennsylvania 12,345 4.2% 10.0% $148 $1,776 31 $397 $4,764 40
Rhode Island
+
1,054 0.4% 8.6% $109 $1,308 41 N/A N/A N/A
South Carolina 4,226 1.4% 15.9% $148 $1,776 35 $313 $3,756 43
South Dakota
+
770 0.3% 11.8% $118 $1,416 30 $313 $3,756 41
Tennessee 5,920 2.0% 13.7% $145 $1,740 32 $328 $3,936 40
Texas 23,236 7.8% 24.5% $133 $1,596 32 $301 $3,612 39
Utah 2,537 0.9% 17.4% $116 $1,392 31 $289 $3,468 34
Virginia 7,538 2.5% 13.3% $148 $1,776 33 $361 $4,332 40
Washington 6,318 2.1% 11.8% $145 $1,740 36 $342 $4,104 42
Wisconsin 5,476 1.8% 8.8% $120 $1,440 34 $270 $3,240 42
Wyoming* 516 0.2% 14.6% $125 $1,500 31 $360 $4,320 45
Subtotal 286,741 96.7% $148 $1,776 34 $344 $4,128 40
Maine, Massachusetts, Vermont and West Virginia were excluded from this report because eHealthInsurance did not sell individual and family major medical plans in these states at the time that the data for this report was collected.
State
Population
(in thousands)
Percent of US
population Percent Uninsured
1
Av. monthly premium:
Individual policies all ages
Yearly premium: Individual
policies all ages
Average Age:
Individual policies
Av. monthly premium:
Family policies
Yearly premium: Family
policies all ages
Average Age: Family
policies
Maine 1,315 0.4% 9.3% N/A N/A N/A N/A N/A N/A
Massachusetts 6,335 2.1% 10.4% N/A N/A N/A N/A N/A N/A
Vermont 620 0.2% 10.2% N/A N/A N/A N/A N/A N/A
West Virginia 1,814 0.6% 13.5% N/A N/A N/A N/A N/A N/A
Subtotal 10,084 3.4%
Total US 296,825
1
Data source of "Percent Uninsured" is US Census Bureau: Current Population Survey, 2007 Annual Social and Economic Supplement, August 28, 2007
Note: States denoted with an asterisk (*) do not have a sufficient number of policies to determine the average monthly premium at an 80% confidence level. States denoted with a (+) have 20 or less policies surveyed.
24 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Forrester Supplemental Material
25 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance
Technology barriers no longer limit access to the wide variety of
health insurance options for the uninsured
The opportunity for accessing online health insurance is growing. As the uninsured become
more comfortable with technology, interactions via chat and email, and use of Web-based
tools, use of the Internet as a resource for healthcare information will increase, opening more
avenues of communication between health plans, distributors of health insurance and
uninsured consumers.
Data chart included in the Forrester report: February 2007, Trends, “Reaching The Online, Uninsured
Healthcare Consumer”

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LR - Cost And Benefits Of Individual And Family Health Insurance Plans - September 2007

  • 1. The Cost And Benefits Of Individual Health Insurance Plans: 2007
  • 2. 2 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Contents • Introduction and overview 3 • Methodology summary 4 • Report summary 5 • Major Medical Plan Premiums – Profile of eHealthInsurance policy holders: Comparison of 2005 to 2006 7 – Monthly premiums for major medical plans 8 – Individual plan premiums by age 9 – Family plan premiums by age 10 – Individual plan premiums by gender and age 11 – Family plan premiums by number of members on policy 12 – Average premiums and deductibles for children’s health insurance 13 – Individual plan premiums by state 14 • Major Medical Plan Benefits – Deductible level: Individual plans 16 – Deductible level: Family plans 17 – Type of product 18 – Specific plan benefits and preventative care benefits 19 • Methodology Supplement 21 • Appendix A 23 • Forrester Supplemental Material 24
  • 3. 3 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Introduction and overview • eHealthInsurance, a wholly-owned subsidiary of eHealth, Inc, is the nation’s leading online source of health insurance for individuals and families. Many of eHealthInsurance’s customers are self-employed, are not offered health insurance through their employer, or choose to purchase a plan for themselves in lieu of enrolling in a plan offered by their employer. We are licensed to market and sell health insurance in all 50 states and the District of Columbia. We have developed partnerships with over 160 health insurance carriers, enabling us to offer more than 7,000 health insurance products online. Consumers compare, apply for, and purchase plans available in their ZIP codes. This nationwide perspective enables the company to provide a unique, unbiased analysis of consumer purchasing patterns of individual and family health insurance plans throughout the United States. • Prior to purchasing a plan from eHealthInsurance, approximately 40% of the company’s customers were uninsured. In 2001, eHealthInsurance began issuing reports to inform the market about the uninsured and the individual health insurance market, as it is one of the few organizations with national source data that accurately reflects consumer buying patterns and purchase prices. As the number of uninsured Americans has reached 47 million, the importance of exposing what consumers are choosing to pay, and the benefits they receive for health insurance plans purchased on their own, continues to increase. • The 2001 Cost and Benefits of Individual Health Insurance Plans report was the first report issued by eHealthInsurance. This 2007 Cost and Benefits Report has been enhanced since its last release in 2005. In addition to the data points provided in previous reports, this expanded version also includes more details on family plan premiums and benefits, comparisons of premium costs by gender and age, and the cost of health insurance for children insured individually. In addition, eHealthInsurance has collaborated with Forrester Research to evaluate and describe the data presented.
  • 4. 4 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Methodology summary • Current plan data referred to in this report is derived from over 160,000 individual and family (IFP) major medical policies purchased through eHealthInsurance that were active in August 2006. Current data is also referred to as 2006 data. • The 2005 plan data referred to in this report is derived from over 115,000 individual and family major medical policies purchased through eHealthInsurance that were active in August 2005. • This report analyzes monthly premiums paid on individual, family and children’s major medical health insurance policies in 2005 and 2006, along with the benefits associated with those plans. • This report utilizes a new methodology employed with the introduction of Forrester Research as a partner. For this reason, comparisons should not be made between the data in this report and data contained in eHealthInsurance’s November 2005 “The Cost And Benefits of Individual Health Insurance Plans” report. • For detailed or comparative information on HSA-eligible plans, please refer to eHealthInsurance’s report: “Health Savings Accounts: January 2005 – December 2005,” published in May 2006. • More detail on the methodology of this report can be found on page 21.
  • 5. 5 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Report summary • Half of all individual policy holders pay less than $122 per month for major medical coverage. More than half of all family policy holders pay less than $300 per month. • Within major medical plans sold to individuals, women pay a higher average monthly premium than men overall ($161 vs. $136), as well as across each age group (with the exception of the under-18 age group). • Children ages 0 to 2 years old as the primary policy holder pay the highest premiums (average: $95) among children as primary policy holder. • The range of average monthly premiums across the U.S. falls between $98 for Iowa residents and $338 for New York residents. This represents a monthly disparity of $240, or $2,880 per year. New Yorkers pay on average 3.5 times as much as residents of Iowa for health insurance. • Fifty-six percent of major medical plans sold to individuals have a deductible of less than $2,000, with 32% having a deductible of less than $1,000. Of family plans, 44% have a deductible of $2,000 or less. • Of the major medical plans surveyed, more than 86% are PPOs. • More than 80% of all plans purchased through eHealthInsurance have preventative care benefits like OB/GYN, periodic exam, and well baby coverage.
  • 6. 6 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Major Medical Plan Premiums
  • 7. 7 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Profile of eHealthInsurance policy holders: Comparison of 2005 to 2006 $344$326Average monthly premium for family plans $1,864$1,721Average deductible for individual plans $2,486$2,291Average deductible for family plans 58.8%57.5%% Single 36 years old36 years oldAverage age 54.9%56.6%% Male $148$143Average monthly premium for individual plans 20062005
  • 8. 8 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Monthly premiums for major medical plans Half of all individual policy holders pay less than $122 per month. More than half of all family policy holders pay less than $300 per month. *An average is the sum of all the data in the distribution divided by the sample size. **The median is the middle value in a set of numbers arranged in increasing order. If there is an even number of values, then median is the average of the middle two values. Average premium* Median premium** $344/month $295/month $148/month $122/month Average premium* Median premium** 5.8% 31.6% 41.8% 12.6% 5.5% 1.9% 0.8% 0.1% 2.7% 20.8% 27.9% 20.3% 11.6% 16.6% FamilyIndividual Greater than $500 $400+ $500 $300+ to $400 $200+ to $300 $100+ to $200 $50+ to $100 $50 or less
  • 9. 9 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Individual plan premiums by age 100% 10.5% 14.6% 14.7% 13.4% 9.5% 25.2% % of U.S. population * 100%100%$1,864$148Overall 9.0%9.0%$2,280$28055-64 13.3%14.0%$2,145$21145-54 18.3%17.4%$1,848$16135-44 33.8%22.4%$1,738$12025-34 19.1%18.4%$1,801$10018-24 6.3%17.8%$1,584$86Less than 18 % of individual policies % of uninsured population * Avg. deductible Avg. monthly premium Age of primary policy holder Additional findings from the analysis of eHealthInsurance data & external sources include: 59% of the nation’s uninsured are under the age of 35*. 59% of eHealthInsurance policy holders are also under the age of 35. This segment pays an average monthly premium of $110. * Source: “Income, Poverty and Health Insurance Coverage in the United States: 2006”, released in August 2007 by the U.S. Census Bureau. This is the most recent data available from the U.S. Census outlining the demographics of the uninsured.
  • 10. 10 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Family plan premiums by age $2,486 $2,973 $2,742 $2,470 $2,141 $2,054 $2,098 Avg. deductible 100%$1143.02$344Overall 10.0%$1932.37$45755-64 23.9%$1243.11$38645-54 36.7%$1023.36$34335-44 24.1%$1002.87$28725-34 3.2%$922.25$20718-24 1.8%$772.22$170Less than 18 % of family policies Avg. cost per member Avg. number of members on policy Avg. monthly premium Age of primary policy holder Additional findings from the analysis of eHealthInsurance data include: The majority of families pay between $3,300 and $4,550 a year for health insurance. Across age groups, average monthly premiums and deductibles have risen from 2005 to 2006. For active policies as of August 2005, the overall average premium was $326 (compared with $344 for 2006) and the average deductible was $2,291 (compared with $2,486 for 2006). The average age of the primary policy holder with a family plan is 40 years old.
  • 11. 11 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Individual plan premiums by gender and age Overall55-6445-5435-4425-3418-24 Less than 18Men $136$280$204$150$109$92$86 Monthly premium 100%11.8%13.7%16.8%31.6%19.7%6.3% % of individual policies 19.7% $175 35-44 35.8% $133 25-34 18.6% $109 18-24 6.3% $85 Less than 18 100%6.5%12.9% % of individual policies $161$280$218 Monthly premium Overall55-6445-54Women In general, slightly more individual insurance plans are purchased by men (52%) than women. For individual plans, women pay more on average across the majority of age groups. $25$24$18-$1 $25$0$14Difference (Female-Male)
  • 12. 12 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Family plan premiums by number of members on policy The average number of members per family policy remains consistent from 2005 at 3.0. There were slightly more large families purchasing in 2006 than in 2005. A family policy with two members could include a couple, a parent and child, or two children on their own policy. 100%$114$344Overall family policies 2.7%$73$4356-plus 8.0%$86$4285 21.9%$99$3964 23.8%$116$3473 43.6%$148$2952 % of family policiesAvg. cost per memberMonthly premiumMembers on policy
  • 13. 13 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance $95 $86 $80 $80 Ages: 0-2 Ages: 3-8 Ages: 9-14 Ages: 15-17 $1,503 $1,528 $1,689 $1,642 Ages: 0-2 Ages: 3-8 Ages: 9-14 Ages: 15-17 Average and median premiums and deductibles for children’s health insurance Additional findings from the analysis of eHealthInsurance data include: 87% of these plans include preventive care, such as well baby/well child and periodic health exams. Just over two-thirds of 0 – 17 year old primary applicants (70%) pay $100 or less per month. Average monthly premiums Average deductibles Median premium Age group $75$73$81$89 15-179-143-80-2 Median Deductible Age group $1,500$1,500$1,000$1,000 15-179-143-80-2
  • 14. 14 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Individual plan premiums by state 14.6%31$125WY* 15.8%34$148U.S. 8.8%34$120WI 11.8%36$145WA 13.3%33$148VA 17.4%31$116UT 24.5%32$133TX 13.7%32$145TN 11.8%30$118SD* 15.9%35$148SC 8.6%41$109RI*+ 10.0%31$148PA 17.9%33$144OR 18.9%34$125OK 10.1%33$124OH 14.0%44$338NY 19.6%34$168NV 22.9%39$145NM 15.5%37$277NJ 11.5%29$138NH* 12.3%31$120NE 12.2%26$114ND*+ 17.9%31$142NC 17.1%31$132MT* Percent Uninsured ++Average age Average monthly premiumState 20.8%37$152MS* 13.3%31$120MO 9.2%35$130MN 10.5%33$106MI 13.8%33$142MD 21.9%32$134LA 15.6%31$115KY 12.3%29$116KS 11.8%33$127IN 14.0%33$134IL 15.4%34$107ID 10.5%34$98IA 8.8%40$200HI*+ 17.7%33$161GA 21.2%34$154FL 12.1%32$131DE* 11.6%33$156DC 9.4%35$156CT 17.2%34$135CO 18.8%33$139CA 20.9%33$126AZ 18.9%36$123AR 15.2%32$125AL 16.5%35$170AK* Percent Uninsured ++Average age Average monthly premiumState Note: States denoted with an asterisk (*) do not have a sufficient number of policies to determine the average monthly premium at an 80% confidence level. States denoted with a (+) have 20 or less policies surveyed. Massachusetts, Maine, Vermont, and West Virginia are excluded from this table and this report because eHealthInsurance did not sell major medical individual and family plans in those States in August 2006. (++) Data source of “Percent Uninsured” is U.S. Census Bureau: Current Population Survey, 2007 Annual Social and Economic Supplement, August 28, 2007
  • 15. 15 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Major Medical Plan Benefits
  • 16. 16 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Deductible level: Individual plans Less than $500 21.7% $500 to $999 10.5% $1000 to $1999 23.4% $2000 to $2999 27.1% $3000 or more 17.3% Less than $500 21.2% $500 to $999 13.6% $1000 to $1999 24.5% $2000 to $2999 26.0% $3000 or more 14.3% 0% 20% 40% 60% 80% 100% 2006 2005 Additional findings from the analysis of eHealthInsurance data include: Just over half of individual policy holders (55%) have a deductible of $1500 or less.
  • 17. 17 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Deductible level: Family plans Additional findings from the analysis of eHealthInsurance data include: Just over half of family policy holders (54%) have a deductible less than $2500. Less than $500 12.0% $500 to $999 8.5% $1000 to $1999 23.4% $2000 to $2999 30.0% $3000 or more 26.1% Less than $500 11.5% $500 to $999 11.0% $1000 to $1999 25.4% $2000 to $2999 28.9% $3000 or more 23.3% 0% 20% 40% 60% 80% 100% 2006 2005
  • 18. 18 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Type of product 84.9% 9.6% 5.5% 87.1% 7.4% 5.5% 85.5% 8.9% 5.4% Individual Family Overall IFP plans PPO HMO Other PPO: A type of managed care health insurance plan that allows members to visit whatever in-network physician or healthcare provider they wish without first requiring a referral from a primary care physician. Services will typically be covered at a higher benefit level when rendered by a network provider. HMO: A health insurance plan or organization that provides a wide range of comprehensive healthcare services through a network of doctors, hospitals, labs, etc. who agree to provide services to HMO members at a pre-negotiated rate. Other: Plans such as an EPO (Exclusive Provider Organization), Indemnity plan, POS (Point of Service plan) and MSA (Medical Savings Account).
  • 19. 19 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Specific plan benefits and preventative care benefits Nearly 100% of individual and family plan policy holders have lab, x-ray, and emergency room coverage; a vast majority have prescription and chiropractic coverage; and just over a fourth of all IFP plans surveyed have maternity coverage. Preventative care benefits including OB/GYN, periodic exams, and well baby coverage have very high subscription levels as well. 99.8%99.7%99.8%Emergency room coverage 99.8%99.7%99.9%Lab x-ray coverage 27.9%26.6%28.4%Maternity coverage 76.4%73.9%77.3%Chiropractic coverage 85.0%82.5%85.9%Prescription coverage Overall IFP plansFamily plansIndividual plansPlan benefit 86.1%85.6%86.3%Periodic exam coverage 93.3%94.8%92.8%OB/GYN coverage 81.6%78.7%82.7%Well baby coverage Overall IFP plansFamily plansIndividual plansPreventative care
  • 20. 20 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Forrester authors Elizabeth M. Tucker PhD & Lindsey Hogan www.forrester.com For information, analysis, or commentary on this report, please contact eHealthInsurance Media and Government Relations Sande Drew (650) 210-3106 sande.drew@ehealth.com Karen Auby (650) 210-3186 karen.auby@ehealth.com www.ehealthinsurance.com
  • 21. 21 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Methodology supplement • 2006 plan data referred to in this report is derived from a sample which includes the following number of individual and family major medical policies purchased through eHealthInsurance that were active in August 2006: – Individual Plans: over 115,000 – Family Plans: over 40,000 – Children’s Plans: over 8,000 (The number of children’s plans surveyed is a subset of the number of individual plans surveyed.) • 2005 plan data referred to in this report is derived from a sample which includes the following number of individual and family major medical policies purchased through eHealthInsurance that were active in August 2005: – Individual Plans: over 82,000 – Family Plans: over 35,000 – Children’s Plans: over 5,000 (The number of children’s plans surveyed is a subset of the number of individual plans surveyed.) • The number of policies listed above do not represent all of the individual and family major medical policies purchased through eHealthInsurance that were active during the stated time period. For example, some policies were excluded from the survey because eHealthInsurance did not have sufficient benefit or premium data for such policies. • Maine, Massachusetts, Vermont and West Virginia were excluded from this report because eHealthInsurance did not sell individual and family major medical plans in these states at the time the data for this report was collected. • Deductibles, specific benefits and related plan features were determined by reviewing the health insurance carrier’s brochure and related plan documents for each plan included in the survey.
  • 22. 22 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Methodology supplement (continued) • Definitions: – An “active” policy is a policy for which eHealthInsurance received a commission payment from the insurance carrier for the relevant month. – An “individual plan” is an individual and family major medical policy that has one member. – A “family plan” is an individual and family major medical policy that has two or more members. – A “children's plan" is an individual and family major medical policy where the primary policy holder is younger than 18. – “OB/GYN coverage” means that the policy covers an outpatient visit to a physician's office for an Obstetrics/Gynecology exam such as a PAP or mammogram. – “Periodic exam coverage” means that the policy covers an outpatient visit to a physician's office for an annual physical. – “Well baby coverage” means that the policy covers regularly scheduled, preventive care services, including immunizations, provided to children up to an age specified by a health insurance company or mandated by a government agency.
  • 23. Appendix A: 2007 Cost and Benefits Report: State Detail Data (All 50 states) State Population (in thousands) Percent of US population Percent Uninsured 1 Av. monthly premium: Individual policies all ages Yearly premium: Individual policies all ages Average Age: Individual policies Av. monthly premium: Family policies Yearly premium: Family policies all ages Average Age: Family policies Alabama 4,532 1.5% 15.2% $125 $1,500 32 $271 $3,252 39 Alaska* 659 0.2% 16.5% $170 $2,040 35 $364 $4,368 41 Arizona 6,269 2.1% 20.9% $126 $1,512 33 $274 $3,288 39 Arkansas 2,758 0.9% 18.9% $123 $1,476 36 $261 $3,132 42 California 36,208 12.2% 18.8% $139 $1,668 33 $357 $4,284 39 Colorado 4,803 1.6% 17.2% $135 $1,620 34 $317 $3,804 41 Connecticut 3,462 1.2% 9.4% $156 $1,872 35 $394 $4,728 44 Delaware 862 0.3% 12.1% $131 $1,572 32 $281 $3,372 40 District of Columbia* 569 0.2% 11.6% $156 $1,872 33 $434 $5,208 40 Florida 18,062 6.1% 21.2% $154 $1,848 34 $338 $4,056 41 Georgia 9,347 3.1% 17.7% $161 $1,932 33 $418 $5,016 41 Hawaii* + 1,255 0.4% 8.8% $200 $2,400 40 $711 $8,532 43 Idaho 1,475 0.5% 15.4% $107 $1,284 34 $234 $2,808 39 Illinois 12,644 4.3% 14.0% $134 $1,608 33 $332 $3,984 41 Indiana 6,337 2.1% 11.8% $127 $1,524 33 $290 $3,480 39 Iowa 2,919 1.0% 10.5% $98 $1,176 34 $212 $2,544 43 Kansas 2,723 0.9% 12.3% $116 $1,392 29 $299 $3,588 39 Kentucky 4,106 1.4% 15.6% $115 $1,380 31 $320 $3,840 40 Louisiana 4,212 1.4% 21.9% $134 $1,608 32 $279 $3,348 39 Maryland 5,613 1.9% 13.8% $142 $1,704 33 $362 $4,344 41 Michigan 9,970 3.4% 10.5% $106 $1,272 33 $237 $2,844 41 Minnesota 5,149 1.7% 9.2% $130 $1,560 35 $321 $3,852 40 Mississippi* 2,892 1.0% 20.8% $152 $1,824 37 $283 $3,396 40 Missouri 5,800 2.0% 13.3% $120 $1,440 31 $262 $3,144 41 Montana* 931 0.3% 17.1% $132 $1,584 31 $319 $3,828 39 Nebraska 1,767 0.6% 12.3% $120 $1,440 31 $266 $3,192 39 Nevada 2,535 0.9% 19.6% $168 $2,016 34 $384 $4,608 39 New Hampshire* 1,309 0.4% 11.5% $138 $1,656 29 $345 $4,140 43 New Jersey 8,660 2.9% 15.5% $277 $3,324 37 $707 $8,484 45 New Mexico 1,943 0.7% 22.9% $145 $1,740 39 $318 $3,816 44 New York 19,040 6.4% 14.0% $338 $4,056 44 $821 $9,852 49 North Carolina 8,851 3.0% 17.9% $142 $1,704 31 $342 $4,104 41 North Dakota + 617 0.2% 12.2% $114 $1,368 26 $221 $2,652 35 Ohio 11,319 3.8% 10.1% $124 $1,488 33 $285 $3,420 40 Oklahoma 3,492 1.2% 18.9% $125 $1,500 34 $271 $3,252 42 Oregon 3,715 1.3% 17.9% $144 $1,728 33 $323 $3,876 39 Pennsylvania 12,345 4.2% 10.0% $148 $1,776 31 $397 $4,764 40 Rhode Island + 1,054 0.4% 8.6% $109 $1,308 41 N/A N/A N/A South Carolina 4,226 1.4% 15.9% $148 $1,776 35 $313 $3,756 43 South Dakota + 770 0.3% 11.8% $118 $1,416 30 $313 $3,756 41 Tennessee 5,920 2.0% 13.7% $145 $1,740 32 $328 $3,936 40 Texas 23,236 7.8% 24.5% $133 $1,596 32 $301 $3,612 39 Utah 2,537 0.9% 17.4% $116 $1,392 31 $289 $3,468 34 Virginia 7,538 2.5% 13.3% $148 $1,776 33 $361 $4,332 40 Washington 6,318 2.1% 11.8% $145 $1,740 36 $342 $4,104 42 Wisconsin 5,476 1.8% 8.8% $120 $1,440 34 $270 $3,240 42 Wyoming* 516 0.2% 14.6% $125 $1,500 31 $360 $4,320 45 Subtotal 286,741 96.7% $148 $1,776 34 $344 $4,128 40 Maine, Massachusetts, Vermont and West Virginia were excluded from this report because eHealthInsurance did not sell individual and family major medical plans in these states at the time that the data for this report was collected. State Population (in thousands) Percent of US population Percent Uninsured 1 Av. monthly premium: Individual policies all ages Yearly premium: Individual policies all ages Average Age: Individual policies Av. monthly premium: Family policies Yearly premium: Family policies all ages Average Age: Family policies Maine 1,315 0.4% 9.3% N/A N/A N/A N/A N/A N/A Massachusetts 6,335 2.1% 10.4% N/A N/A N/A N/A N/A N/A Vermont 620 0.2% 10.2% N/A N/A N/A N/A N/A N/A West Virginia 1,814 0.6% 13.5% N/A N/A N/A N/A N/A N/A Subtotal 10,084 3.4% Total US 296,825 1 Data source of "Percent Uninsured" is US Census Bureau: Current Population Survey, 2007 Annual Social and Economic Supplement, August 28, 2007 Note: States denoted with an asterisk (*) do not have a sufficient number of policies to determine the average monthly premium at an 80% confidence level. States denoted with a (+) have 20 or less policies surveyed.
  • 24. 24 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Forrester Supplemental Material
  • 25. 25 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Data source: eHealthInsurance Technology barriers no longer limit access to the wide variety of health insurance options for the uninsured The opportunity for accessing online health insurance is growing. As the uninsured become more comfortable with technology, interactions via chat and email, and use of Web-based tools, use of the Internet as a resource for healthcare information will increase, opening more avenues of communication between health plans, distributors of health insurance and uninsured consumers. Data chart included in the Forrester report: February 2007, Trends, “Reaching The Online, Uninsured Healthcare Consumer”