Representatves from eHeathInsurance developed the survey questonnaire in order to beter identfy potental customers and be able to target their specifc needs through improved products and services. The results of this ongoing survey were taken via an online poll. Consumers who called eHealthInsurance’s customer care center were sent the survey via email. This ongoing survey began on February 20, 2009 and contnued through June 30, 2009.

1. eHealth, Inc.
National Consumer Survey of Individuals
Looking for Private Health Insurance at
eHealthInsurance Services
Methodology:
eHealth, Inc. is the parent company of eHealthInsurance Services Inc., the leading online source of health
insurance for individuals, families and small businesses. Licensed to market and sell health insurance in all
50 states and the District of Columbia, eHealthInsurance has developed partnerships with more than 185
health insurance companies, offering more than 10,000 health insurance products online. The company’s
technology platform is able to communicate electronically with insurance carrier partners, which enables
a simpler, more streamlined health insurance application process. This technical integration with the back-
office processes of health insurance companies can facilitate rapid approval of applications and real-time
communication between carrier and consumer throughout the process.
Representatives from eHeathInsurance developed the survey questionnaire in order to better identify
potential customers and be able to target their specific needs through improved products and services.
The results of this ongoing survey were taken via an online poll. Consumers who called eHealthInsurance’s
customer care center were sent the survey via email. This ongoing survey began on February 20, 2009
and continued through June 30, 2009. As of the June 30, 2009, 1,551 customers have responded. Given
the nature of the survey, a margin of sampling error for all adults is not readily available. However, when
the data in the survey is compared to the results of eHealth, Inc.’s 2008 Cost & Benefits Report, which
evaluated 227,000 individual health insurance policies, both audiences have similar, although not totally
consistent, characteristics in regards to age and gender.
Survey Highlights
Data collected as part of eHealthInsurance Services ongoing call center survey provides a snapshot of
consumers looking for individual health insurance in the first half of 2009.
National Consumer Survey of Individuals Looking for Private Health Insurance at eHealthInsurance Services 1

2. Average Individual Health Insurance Consumer
The survey of 1,551 consumers shows that the average consumer looking for individual health
insurance by phone is currently a single (50.3%), college educated (61.5%), female (61.9%),
between the ages of 45-64 (48.2%), working full-time (52.9%) for a small business (31.5%), earning
between $40,000 and $74,999 per year (33.3%) and is currently insured (61.2%).
Survey Highlights
Data collected as part of eHealthInsurance Services ongoing call center survey provides a snapshot of
consumers looking for individual health insurance in the first half of 2009.
National Consumer Survey of Individuals Looking for Private Health Insurance at eHealthInsurance Services 2

3. Average Uninsured Consumer
In the survey, 38.8% of respondents identified themselves as uninsured. Data from this subset
of respondents provides a snapshot of the uninsured consumers looking for individual health
insurance in the first half of 2009. According to the survey, the average uninsured consumer is
currently a single (55.4%), college educated (53.5%), female (61.6%), between the ages of 25-44
(47.0%), working full-time (51.5%) for a small business (33.1%), earning between $40,000 and $74,999
per year (31.2%).
Survey Highlights
Data collected as part of eHealthInsurance Services ongoing call center survey provides a snapshot of
consumers looking for individual health insurance in the first half of 2009.
National Consumer Survey of Individuals Looking for Private Health Insurance at eHealthInsurance Services 3

4. Notable differences between the insured and uninsured:
The greatest differences between the insured population and the uninsured population related
to education (61.5% insured were college educated vs. 53.5% uninsured who have completed
college), and age (48.2% insured were ages of 45-64 vs. 47.0% uninsured who were aged 25-44).
Education - Insured Vs. Uninsured*:
100%
19.7% completed 16.2% completed
grad school grad school
Surveyed Population
41.8% college 37.3% college
educated educated
completed 41.6% completed
35.1% high school high school
3.5% some high school 4.9% some high school
0%
Highest level of education completed Highest level of education completed
by Insured Customer by Uninsured Customer
Age - Insured Vs. Unisured*:
100%
Insured Uninsured
Percentage
24.2%
25.0%
24.0%
22.0%
20.8%
21.5%
20.3%
16.8%
1.4%
1.3%
12.9%
0.6%
0.6%
8.7%
0%
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* Source:
An ongoing survey administered from eHealthInsurance Services customer care center. Beginning on February 20, 2009,
eHealthInsurance began emailing a voluntary survey to any customer calling in to its customer care center.
To date, 1,551 respondents have taken the survey. Of that total, 1,381 answered the question, “What is the current health
insurance status of the people you are looking for?” Of that group, 536 identified themselves as uninsured (38.8% of the 1,381)
*Survey data is also available broken out by gender.
National Consumer Survey of Individuals Looking for Private Health Insurance at eHealthInsurance Services 4

5. Current Source of Health Insurance*:
100%
Insured through employer
20.4% (or the employer of a family member)
13.5% COBRA plan
Surveyed Population
Private market
24.5% (not through employer or prior employer)
2.8% State or Federal Program
(Medicare, Medicaid, etc.)
38.8% Uninsured
0%
Insurance Provider
* Source:
An ongoing survey administered from eHealthInsurance Services customer care center. Beginning on February 20, 2009,
eHealthInsurance began emailing a voluntary survey to any customer calling in to its customer care center.
To date, 1,551 respondents have taken the survey. Of that total, 1,381 answered the question, “What is the current health
insurance status of the people you are looking for?” Of that group, 536 identified themselves as uninsured (38.8% of the 1,381)
*Survey data is also available broken out by gender.
National Consumer Survey of Individuals Looking for Private Health Insurance at eHealthInsurance Services 5

6. Demographic Data for Total Population Surveyed*:
100%
Gender Marital Status Age
Percentage
61.9%
49.7%
38.1%
36.0%
24.2%
24.0%
20.8%
20.3%
1.4%
2.5%
11.8%
0.6%
8.7%
0%
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Demographic Data for Uninsured Consumers*:
100%
Gender Marital Status Age
Percentage
61.6%
44.6%
42.0%
38.4%
25.0%
22.0%
21.5%
16.8%
1.3%
12.9%
2.8%
0.6%
10.6%
0%
4
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65
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* Source:
An ongoing survey administered from eHealthInsurance Services’ customer care center. Beginning on February 20, 2009,
eHealthInsurance began emailing a voluntary survey to any customer calling in to its customer care center.
To date, 1,551 respondents have taken the survey. Of that total, 1,381 answered the question, “What is the current health insurance
status of the people you are looking for?” Of that group, 536 identified themselves as uninsured (38.8% of the 1,381)
*Survey data is also available broken out by gender.
National Consumer Survey of Individuals Looking for Private Health Insurance at eHealthInsurance Services 6

7. Education and Employment Data for Total Population Surveyed*:
100%
19.7% completed unemployed or
grad school 20.4% self-employed
not employed 24.6% (contract/freelance)
9.3% retired
large company
Surveyed Population
18.0% (500+ employees)
41.8% college employed
educated 17.4% (part-time)
medium-size
25.9% business
(20-500 employees)
employed
completed 52.9% (full-time)
35.1% high school small business
31.5% (< 20 employees)
3.5% some high school
0%
Highest level of Current employment What size company do
education completed? status? you work at?
Education and Employment Data for Uninsured Consumer*:
100%
16.2% completed unemployed or
grad school 20.4% self-employed
23.7% not employed (contract/freelance)
7.1% retired
Surveyed Population
19.1% large company
37.3% college employed (500+ employees)
educated 17.7% (part-time)
27.4% medium-size
business
(20-500 employees)
employed
41.6% completed 51.5% (full-time)
high school small business
33.1% (< 20 employees)
4.9% some high school
0%
Highest level of Current employment What size company do
education completed? status? you work at?
* Source:
An ongoing survey administered from eHealthInsurance Services’ customer care center. Beginning on February 20, 2009,
eHealthInsurance began emailing a voluntary survey to any customer calling in to its customer care center.
To date, 1,551 respondents have taken the survey. Of that total, 1,381 answered the question, “What is the current health insurance
status of the people you are looking for?” Of that group, 536 identified themselves as uninsured (38.8% of the 1,381)
*Survey data is also available broken out by gender.
National Consumer Survey of Individuals Looking for Private Health Insurance at eHealthInsurance Services 7

8. Differences between the insured and uninsured income:
Household Income Data 2.0% Household Income Data
for Total Population Surveyed*: $200,000 for Uninsured Consumer*:
or
3.0% more
$200,000
or 13.9% 12.6% 3.6% 17.6%
more Zero $20,000 $150,000 Zero
to to to to
3.7% $19,999 $29,999 $199,999 $19,999 16.4%
$150,000 11.7% $20,000
to 10.5%
$199,999
$30,000
to
8.2% to
$100,000 $100,000 $29,999
to $39,999 to
$149,999 $149,999
12.8% 14.8%
11.3% 6.1% $30,000
$75,000 $40,000
to $75,000 18.2% 13.0%
to
to
$99,999
20.5% $49,999 to $50,000
$39,999
$50,000 $99,999 to $40,000
to $74,999 to
$74,999 $49,999
* Source:
An ongoing survey administered from eHealthInsurance Services customer care center. Began on February 20, 2009,
eHealthInsurance began emailing a voluntary survey to any customer calling in to its customer care center.
To date, 1,551 respondents have taken the survey. Of that total, 1,381 answered the question, “What is the current health
insurance status of the people you are looking for?” Of that group, 536 identified themselves as uninsured (38.8% of the 1,381)
*Survey data is also available broken out by gender.
National Consumer Survey of Individuals Looking for Private Health Insurance at eHealthInsurance Services 8