This assignment was created as part of a student project for J452: Advanced Public Relations Writing. This information in no way is meant to represent the company and is for academic purposes only. If you have a question about this project, please contact Instructor Kelli Matthews at kmatthews(at)uoregon.edu.

1. Nike, Inc. Corporate Social Responsibility
Eileen Chang
on behalf of
Hannah Jones, VP of Corporate Responsibility

2. The Dark Ages

3. Making Global
Changes
• Working Conditions
• Global Environment
• Sport Access

4. Creating exponential return on
2 investment from integrating
ROI corporate responsibility into our
business

5. Working in Contract Factories
• Eliminate excessive
overtime
• HR management
systems
• Education training and
programs
• Multi-brand
collaboration on
compliance issues for
supply chain

6. Compliance

7. Considered Design and Environment
• Meeting or exceeding
standards
• Climate neutral
• Reduce, reuse, recycle
• Premium design and
environmental
sustainability

8. Nike Reuse-a-Shoe

9. Let Me Play: Unleashing Potential Through Sport
• FY11 Target: $315
million
• Nike Foundation
• Ninemillion.org

10. Ninemillion.org Right to Play

11. Diversity and Inclusion

12. Employee-Driven
Action
Networks

13. Public Policy

14. Transparency

15. Playing by the rules

16. CRO’s 100 Best
Corporate Citizens
2008
Number three

17. For more information http://www.nikeresponsibility.com

18. Images courtesy of:
• Slide 2: http://openlearn.open.ac.uk/file.php/2392/DD205_2_002i.jpg
• Slide 4: http://www.fairlabor.org/themes/TrainingWheels/images/factoryline22.jpg
• Slide 5: http://www.pmthink.com/ProjectPortfolioAnalytics01.jpg
• Slide 6: http://www.aug.edu/grants/images/compliance_definition.jpg
• Slide 11: http://www.vamostevez.com.ar/media/gallery/sxbwxqNike%20-%20Tevez%20Wallpaper.jpg
• Slide 12: http://www.azmythfinancial.com/MPj04317390000%5B1%5D.jpg
• Slide 13: http://www.uspra.org/images/capitalhill4.jpg
• Slide 14: http://www.pulsephotonics.com/gallery/originals/Water%20-%20transparent.jpeg
• Slide 15: http://nottinghamrugbyshop.co.uk/catalog/images/whistle.jpg
• Slide 16: http://www.unit5.org/cjhs/ChargerNews/images/trophy.jpg