Trade Shows - Should we or shouldn't we...

Trade Shows Should we or shouldn’t we… Betty Eitner Modal Consulting Inc. 01/14/10

Key trade show statistics ,[object Object],[object Object],[object Object],[object Object],01/14/10 Source : Merchant Circle

Before you decide ,[object Object],[object Object],[object Object],[object Object],[object Object],01/14/10

Trade show research 01/14/10 Who attends When they attend What role they play

Trade show musts ,[object Object],[object Object],[object Object],[object Object],[object Object],01/14/10

Define goals & objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/14/10

Attract attention ,[object Object],[object Object],[object Object],[object Object],[object Object],01/14/10

Put your best foot forward ,[object Object],[object Object],[object Object],[object Object],[object Object],01/14/10

Keep these at the office 01/14/10

Trade show evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/14/10

We did it !! What’s next… 01/14/10

After the trade show ,[object Object],[object Object],[object Object],[object Object],[object Object],01/14/10

Plan for the “after show” ,[object Object],[object Object],[object Object],[object Object],[object Object],01/14/10

Why follow up ,[object Object],[object Object],[object Object],[object Object],[object Object],01/14/10 Source : National Sales Executive Association

What are the rules ,[object Object],[object Object],[object Object],[object Object],01/14/10

Ensure trade show success by implementing powerful and memorable marketing initiatives before, during, and after the event. 01/14/10

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