1. CHAPTER 2
INSIDE THE ENTREPRENEURIAL MIND FROM
IDEAS TO REALITY
The world is but a canvas to the imagination. Henry David Thoreau
The best way to have a good idea is to have lots of ideas. Linus
Pauling

2. CHAPTER 2
INSIDE THE ENTREPRENEURIAL MIND FROM
IDEAS TO REALITY
Creativity
-The ability to develop new ideas and to discover new ways of
looking at problems and opportunities.
Innovation
-The ability to apply creative solutions to problems and
opportunities to enhance or to enrich people‟s lives.
Entrepreneurship
-Entrepreneurship is more than simply “starting a business.” The
definition of entrepreneurship is a process through which
individuals identify opportunities, allocate resources, and create
value. This creation of value is often through the identification of
unmet needs or through the identification of opportunities for
change . http://www.gregwatson.com/entrepreneurship-definition/

3. CHAPTER 2
INSIDE THE ENTREPRENEURIAL MIND FROM
IDEAS TO REALITY
Why creativity and innovation are such an integral part of
entrepreneurship?
How creative are you?
http://www.blogthings.com/howcreativeareyouquiz/
Creative Thinking
Specific thought processes which improve the ability to be
creative. Being in an optimal state of mind for generating new
ideas. To think deliberately in ways that improve the likelihood of
new thoughts occurring. To maximize the ability of the brain to
think of new ideas. The ability to think of original, diverse and
elaborate ideas. A series of mental actions which produce
changes and developments of thought. The process of exploring
multiple avenues of actions or thoughts.
(Sometimes called divergent thinking because thought patterns
and areas of belief are expanded.)

4. CHAPTER 2
INSIDE THE ENTREPRENEURIAL MIND FROM
IDEAS TO REALITY
How is human brain works?
-Research into the operation of the human brain shows that
each hemisphere of the brain processes information
differently and that one side of the brain tends to be dominant
over the other.
-The human brain develops asymmetrically, and each
hemisphere tends to specialize in certain functions.
-The left brain is guided by linear, vertical thinking (from
logical conclusion to the next).
-The right brain relies on kaleidoscopic, lateral thinking
(considering a problem from all sides and jumping into it at
different points).

5. CHAPTER 2
INSIDE THE ENTREPRENEURIAL MIND FROM
IDEAS TO REALITY
How is human brain works?
Left Brain
-language, logic and symbols
Right brain
-body emotional, intuitive and spatial functions.

6. CHAPTER 2
INSIDE THE ENTREPRENEURIAL MIND FROM
IDEAS TO REALITY
Barriers to Creativity
1.Searching for the one right answer.
2. Focusing on being logical.
3. Blindly following the rules.
4. Constantly being practical.
5. Viewing play as frivolous.
6. Becoming overly specialized.
7. Avoiding ambiguity
8. Fearing looking foolish.
9. Fearing mistakes and failure
10. Believing that “I‟m not creative”.

7. CHAPTER 2
INSIDE THE ENTREPRENEURIAL MIND FROM
IDEAS TO REALITY
How to enhance creativity?
Enhancing Organizational Creativity
1. Include creativity as a company value.
2. Embracing diversity.
3. Expecting creativity.
4. Expecting and tolerating failure.
5. Creating and organizational structure that nourishes
creativity.
6. Encouraging curiosity.
7. Create a change of scenery periodically.
8. Viewing problems as opportunities.
9. Providing creativity training.
10. Providing support.

8. CHAPTER 2
INSIDE THE ENTREPRENEURIAL MIND FROM
IDEAS TO REALITY
How to enhance creativity?
Enhancing Organizational Creativity
11. Developing a procedure for capturing ideas.
12. Talking with customers-or better yet interacting with them.
13. Looking for uses for your company‟s products or services
in other markets.
14. Rewarding creativity.

9. CHAPTER 2
INSIDE THE ENTREPRENEURIAL MIND FROM
IDEAS TO REALITY
How to enhance creativity?
Enhancing Individual Creativity.
1. Allow yourself to be creative.
2. Give your mind fresh input everyday.
3. Observe the products and services of other companies, especially those in
completely different markets.
4. Recognize the creative power or mistakes.
5. Notice what is missing.
6. Keep a journal handy to record your thoughts and ideas.
7. Listen to other people.
8. Listen to customers.
9. Talk to a child.
10. Do something ordinary in an unusual way.
11. Keep a toy box in your office.
12. Do not throw seemingly „bad ideas‟.
13. Read books on stimulating creativity or take class on creativity.
14. Take some time off.
15. Be persistent.