Innovation Strategies for an International Broadcaster

INDEX ,[object Object],[object Object],[object Object],[object Object]

DEUTSCHE WELLE 1,500 Employees from over 60 nations.

DEUTSCHE WELLE Programme, content and services in 30 languages . DW-TV DW-RADIO DW-WORLD.DE DW-AKADEMIE

MISSION STATEMENT We communicate German points of view as well as other perspectives. We promote intercultural dialogue and work to further international understanding and tolerance.

MISSION STATEMENT We communicate the values of free democracy and support human rights. We report independently, comprehensively, truthfully and on a pluralistic basis.

Market Trends – Citizen Media – Blogs, Web 2.0 …

www.thebobs.com „ The oscar of blogs“ El Pais

[object Object],Market Trends – Citizen Media/Video Portals

DVB-H trials in Europe 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VF.DE: MNO Consortium building VF.IT: Comm launch 09/2006 VF.ES: running trial SFR: running trial Swisscom: running trial VF-UK: discussing L-Band

Market Trends – Mobile Web ‚ 3‘ selling „Access only“ packages More WiFi enabled phones

Market Trends – Video Portals – www.blinkx.com

Market Trends – Search & Visualisation Do homework on Search Engine Optimization and: – think Netvibes, think iTunes, social bookmarking …

Market Trends – Search & Visualisation Swarmthe.com

Market Trends – Search & Visualisation Newsmap

Market Trends – Search and Visualisation

EMM European Media Monitor EMM NewsBrief

Market Trends - Summary ,[object Object],[object Object],[object Object],[object Object]

Main Challenges ,[object Object],[object Object],[object Object],[object Object]

Main challenges – international broadcaster perspective ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],50‘s 90‘s

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],DW‘s Strategy: Key Issues

DEUTSCHE WELLE Strategy ,[object Object],New Media Transmission International Press and Promotion Sales Marketing Strategy Market Research and Evaluation

Department of Strategy, Marketing and Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Status quo - DW-WORLD.DE/NEW MEDIA:

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DW-WORLD.DE/ NEW MEDIA

[object Object],DW-WORLD.DE/ NEW MEDIA ,[object Object],[object Object],[object Object]

DW-WORLD.DE/ NEW MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]

Department of Strategy, Marketing and Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Department of Strategy, Marketing and Distribution ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],DEUTSCHE WELLE Strategy

Detecting weak signals in … Media distribution Media production Media consumption Innovation projects - What? „ Impossible to see the future is.” (Master Yoda):

How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hits & Misses 2002 - 2004 2005ff

Recent projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation Strategies for an International Broadcaster

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