1. Using Video to Connect with Donors and Prospects
Using Video to Connect with
Donors and Prospects
Dan Brown
Presentense: July 8, 2009

2. Demographics
In 1 minute ...15 hours of video are uploaded to
YouTube
#6 largest site in the US
58 minutes is the average time spent on YouTube

3. Last year, Convio, SeaChange Strategies and Edge Research released a report called
“The Wired Wealthy: Using the Internet to Connect Your Middle and Major Donors”
Surveyed donors with email addresses who donated over $1000 during an 18-month
period.
9% of these donors use Facebook
16% of these donors use Facebook
52% of these donors use Facebook

4. Your Website is Your
Channel!

5. Step 1: Consider Your
Goals/ Audience
What organizational goals would
you like to achieve?
Who is your target audience?

6. Step 2: Have a Specific Ask
Donors want to know where their
money is going!

7. Step 3: Tell a Story
Help donors make a personal
connection to your story

8. Step 4: Add a Call to Action

9. Step 5: Reach out to your
Natural Allies

10. Step 6: Monitor Your Performance-
Check Your “Hot Spots”

11. FUNDRAISING TOOLS
1.YouTube Nonprofit Program
Premium branding capabilities
Ability to upload longer, larger files
Option to embed a Google Checkout button to drive
fundraising
2. WeJew.com

12. RESOURCES
eJewish Philanthropy Resource Library
www.youtube.com/nonprofits
Webinar: July 15th- CharityHowTo.com
How to Use Online Video to Raise Money, Serve
Stakeholders and Improve Organizational Efficiency
and Effectiveness

13. Questions?