E-Commerce Project Consultant

1. ECOMMERCE
PROJECT
CONSULTANT
Whole Foods Market – Rocky Mountain Region

2. • Project consultant for online store, in
preparation largest food holiday of the
year
• Scope included the front end and back
end applications, loading inventories of
products, testing application
• Key stakeholders partnered with: Data,
IT, Marketing, Global ecommerce team,
Product Managers
• 80% of holiday sales filter through the
front end and back end of this online
application
WFM.COM/SHOP
SCOPE

3. • Doubled online offerings year over year
• Delivered project on time, on budget
• First Whole Foods Market region to
launch wfm.com/shop
• Leveraged key insights to both online
experience and brick and mortar
collateral pieces
• Trained employees on different sales
techniques
• Developed internal facing support book
including additional sales information
about key products
WFM.COM/SHOP
PROJECT
DELIVERABLES

4. WFM.COM/SHOP
2013 experience:

5. WFM.COM/SHOP
2014 experience:

6. CUSTOMER
INSIGHTS
2013 Post Holiday Survey Results – 53% of customers
looking for special diet foods for their holidays.
Leveraging this information – created “Special Diets”
category in online store to target this key brand
differentiator

7. CUSTOMER
INSIGHTS,
CONTINUED
Leveraging the customer
feedback for special diet
needs in brick-and-mortar:
Printed menu with
indicators next to special
diet categories.

8. CUSTOMER
INSIGHTS,
CONTINUED
Customer feedback for
special diets – customer
facing collateral to help
guide and highlight special
diet offerings to drive sales
and target this key
differentiator.

9. CUSTOMER
INSIGHTS,
CONTINUED
Complimented the digital
“Special Diets” category,
digital marketing team
highlighted in email blast.

10. EMPLOYEE
TRAINING
Trained all holiday team
members and leadership
on different customer
types, using
famous celebrities to
highlight the different
customer types.
Key in assisting
customers, faster and
more efficient level of
service offered.