Presentation at Budapest University of Economics and Technology (BME), October 30th 2009

1. Web Analytics From The Inside Out Emer Kirrane Yahoo! Web Analytics October 30th 2009

6. Lots of Web Analytics Vendors

7. Lots of Web Analytics Resources

8. What is Web Analytics?

12. What is Web Analytics for?

16. Q: Is my sales process to long? Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Use segmentation. Don’t include the homepage in the funnel. Numbers are not answers! A lot of my customers are leaving the Checkout page after submitting their delivery preference.  Are our delivery options clear enough? State any delivery limitations (e.g. Not overseas) early on. Calculate full cost earlier.  Why are so many visitors leaving just before confirming the sale and visiting our information page?  The returns policy may be unclear. State our terms clearly.  Checkout About US No Trust?? Almost all the customers with promotional codes don’t complete sales.  Perhaps the discount is not being applied or does not APPEAR to be working. Identify and fix the problem. 

17. Keeping your site alive Analyse Take Action Analyse Take Action

18. Quick Case Study

21. Sales Funnel

23. Tracking

24. www.web.analytics.yahoo.com