4-H Gets Digital: Exploring Social Media
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Presentation for 4-H Volunteers, Nov. 20, 2010 at Rock Springs 4-H Center, Kansas.
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4-H Gets Digital: Exploring Social Media
- 1. 4-H gets Digital Exploring 4-H online and in social media Elaine Edwards News Media and Marketing Coordinator elainee@ksu.edu Nov. 20, 2010
- 2. Why would 4-H Volunteers use Social Media? • Provides you with tools to support a particular project • Online offers the opportunity to keep people coming back
- 3. Engage • Ask Questions • Invite • Experiment – Online celebrations – Social challenges • Recognize (4-Hers, Leaders, Sponsors) • Recruit
- 4. Blow your own horn • Share stories • Project updates • Club news • Tell about those who benefited • Service projects • Impact and Data reporting • Thank you’s
- 5. Get others involved • Information online to – Volunteer – Share – Find others – Advocate – Network – Join – Donate – Contact – Provide input/feedback
- 6. You can • Be transparent • Be responsive • Mobilize • Share information • Learn from others • Converse
- 7. Video
- 8. WHAT MAKES SOCIAL NETWORKING WORK? Behind every profile, tweet or tag: real people, genuine intentions, quality content Source: social media playbook, 2009 Eloqua Corporation
- 9. 74% of U.S. adults use the Internet.
- 10. Super Bowl was most watch program ever recorded in US history. 1 in 7 got online during the Super Bowl The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology http://www.flickr.com/photos/cayusa/4339358375/ Super Bowl was most watched program ever recorded in US history. 1 in 7 got online during the Super Bowl The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
- 11. Adoption Curve & Phases socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015)
- 12. In 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined social networks. flickr.com/photos/vermininc/3070779130/
- 13. 93% of Americans own a cell phone flickr.com/photos/yourdon/3554487541/
- 14. In 2009, smartphone ownership increased from 11% to 17%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social- networking-mobile-and-internet-traffic/ flickr.com/photos/yourdon/4236402727/
- 15. Of smartphone users, in 2009: 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/ flickr.com/photos/yourdon/3275742912/
- 16. Where to begin? Pick 1, 2, or 3.
- 18. Facebook 48% of Americans have a Facebook or MySpace account. (April 2009) news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID= 34306&GoTopage=11&Category=1777&BzID=1963&t=11
- 19. Facebook Average user has 130 friends on the site. Average user spends more than 55 minutes per day on Facebook. facebook.com/press/info.php?statistics Retrieved 3/22/2010
- 20. Facebook 3+ billion photos uploaded to the site each month. 14+ million videos uploaded each month. 5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. facebook.com/press/info.php?statistics Retrieved 3/22/2010
- 21. U.S. Facebook stats: Sept. 2010 http://www.checkfacebook.com/
- 22. Facebook 3+ million active Fan Pages. 1.5+ million local businesses have active Pages. 20+ million people become fans of Pages each day. facebook.com/press/info.php?statistics Retrieved 3/22/2010
- 27. "I Got My Start in 4-H!” Facebook page
- 28. YouTube Every minute, 20 hours of video is uploaded. 51% of YouTube users go to YouTube weekly or more often. http://www.youtube.com/t/fact_sheet
- 29. Search for 4-H Content…easy to do!
- 30. Twitter stats 4% of US Internet users 6 million 11% US Internet users 11 million 15% US Internet users 18 million 2008 2009 2010
- 31. Twitter is the fastest growing social network. Now 50 million tweets per day. blog.twitter.com/2010/02/measuring-tweets.html www.mashable.com emarketer.com/Article.aspx?R=1007271
- 32. Twitter stats Users with an average of 1,000 followers tweet the most, more than those with fewer than 100 followers, and more than those with more than 100,000 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010)
- 33. Twitter stats Average Twitter user has 27 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport- FINAL.pdf
- 34. 80% of all usage is on mobile devices. flickr.com/photos/whartz/2944633673/
- 39. Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
- 41. New Mexico 4-H Leaders
- 42. Prince William County, Virginia
- 43. Youth-run news service…WSU Jefferson County
- 44. WHAT ARE THE RULES OF ENGAGEMENT?
- 45. To Do’s! --Listen -- Be Authentic -- Be Consistent -- Be Gracious -- Disclose
- 46. But… -- Do Not Share Confidential Info – Be Careful of Criticism – Don’t Spread Rumors – Don’t Reveal Personal Information – Don’t Misrepresent Yourself
- 48. Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Some slides from a work at www.slideshare.net/aafromaa by Anne Mims Adrian Adapted for Kansas State University by Elaine Edwards (elainee@ksu.edu) http://www.slideshare.net/elainecarol
Notas del editor
- 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company) http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
- http://globalhumancapital.org/?p=675 http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png From the Social Network roadmap: People and org must change some of their assumptions and methods. Initially there will be some experimentation. Then disappointment from not using & getting value from the media and relationshups. The Social Network Roadmap suggests mitigating the risk. We call this using the tools appropriately and maximizing them for their purpose, and optimizing your resources (internal and external) These tools are able to give focus on interaction and being social. Focus on developing competencies to carry out (eventually) extensive Web 2.0 interaction. Social media should transform your business processes because people change the way they make buying decisions. See Specific techniques for managing risk: http://globalhumancapital.org/?p=675 Rapid cycles —. Transparency and inclusion — Stakeholder focus — Budgeting/ROI — Assess —Begin by matching goals with organization and stakeholder realities. Pilot — Scale — Integrate —
- http://www.flickr.com/photos/vermininc/3070779130/
- resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/ flickr.com/photos/yourdon/3275742912/
- Start somewhere. Ask audience which ones they have not heard of or do not recognize Make sure you are following and friending others…Remember this is social! Your goal should be to engage consistently and authentically, while adding strategic thinking and planning to increase your business’ effectiveness.
- “ Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up. You are a true professional, and you don’t want to get caught not knowing your industry, your area of expertise. flickr.com/photos/liewcf/3547134847/ Source: social media playbook, 2009 Eloqua Corporation Page 5 Motivations for contributing to online communities: Anticipated Reciprocity: Contributing valuable information in order to receive useful info in return Increased Recognition: Sense of efficacy. Contributing information because the contributor has some effect on the environment. Communion. We are social beings. There is a motivation in receiving a direct response to their contributions.
- stics Retrieved 9/23/10…Facebook stats http://www.facebook.com/#!/press/info.php?statistics * More than 500 million active users * 50% of our active users log on to Facebook in any given day * Average user has 130 friends * People spend over 700 billion minutes per month on Facebook
- blog.facebook.com/blog.php?post=72353897130 facebook.com/press/info.php?statistics Retrieved 10/1/2009 Fastest growing demographic is those 35 years old and older. facebook.com/press/info.php?statistics Retrieved 10/1/2009 Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month: 2+ billion photos uploaded to the site. 14+ million videos uploaded. 8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared. facebook.com/press/info.php?statistics Retrieved 10/1/2009
- blog.facebook.com/blog.php?post=72353897130
- blog.facebook.com/blog.php?post=72353897130 http://www.facebook.com/#!/press/info.php?statistics * There are over 900 million objects that people interact with (pages, groups, events and community pages) * Average user is connected to 80 community pages, groups and events * Average user creates 90 pieces of content each month * More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
- blog.facebook.com/blog.php?post=72353897130
- http://www.youtube.com/t/fact_sheet
- emarketer.com/Article.aspx?R=1007271 In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
- http://popacular.com/gigatweet/ Giga Tweet thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats www.mashable.com More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
- ~80% of Twitter users have tweeted fewer than ten times. themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/ barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010) More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
- ~80% of Twitter users have tweeted fewer than ten times. (January 2010)
- http://www.flickr.com/photos/whartz/2944633673/
- thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats