Creating Relevant Innovation in Changing Markets
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This document discusses creating relevant innovation within changing expectations. It notes that markets are changing due to demographics, regions, economies, and technology. Expectations are also changing regarding education, religion, experience, attitudes, safety, regulation, politics, and privacy. There have been shifts from consumer electronics to the public realm and personal devices to professional spaces. The approach is to balance user, business, and technology considerations to make innovation relevant by understanding fundamental user needs and behaviors in context. Examples provided include coffee machines, digital fabrication interfaces, and smart home applications.
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Creating Relevant Innovation in Changing Markets
- 1. Creating Relevant Innovation within Changing Expectations! ! Eleanor Davies I Director, User Insights & Experience 2012-05-09
- 2. Creating Relevant Innovation within Changing Expectations Our studios… Aarhus Oslo Gothenburg Copenhagen London Shanghai Munich Madrid Barcelona
- 3. Creating Relevant Innovation within Changing Expectations Our clients…
- 4. Creating Relevant Innovation within Changing Expectations Our services… Product Design Interaction Design Brand and Communication Instructional Design Service Design Design Research
- 5. Creating Relevant Innovation within Changing Expectations Our method…
- 6. Creating Relevant Innovation within Changing Expectations Insight: Changing Markets
- 7. Creating Relevant Innovation within Changing Expectations Changing Markets Changing: Demographics. Regions. Economies. Technology.
- 8. Creating Relevant Innovation within Changing Expectations Changing Demographics “85% of all brand purchases are made by women” She-conomy (US) 2009
- 9. Creating Relevant Innovation within Changing Expectations Changing Regions “Sweden considers teaching Chinese in all schools” AFP, 2011
- 10. Creating Relevant Innovation within Changing Expectations Changing Economies “Brazilian economy overtakes UK’s, says CEBR” BBC, 2011
- 11. Creating Relevant Innovation within Changing Expectations Changing Technology “If your kids are awake, they’re probably online” NY Times, 2010
- 12. Creating Relevant Innovation within Changing Expectations Changing Markets (Demographics + Regions + Economies + Technology)
- 13. Creating Relevant Innovation within Changing Expectations Changing Markets
- 14. Creating Relevant Innovation within Changing Expectations Changing Expectations Education Religion Experience Attitudes Equality Safety Regulation Political Privacy
- 15. Creating Relevant Innovation within Changing Expectations Shifts: In a changing landscape
- 16. Creating Relevant Innovation within Changing Expectations Shifts: Consumer Electronics > Public Realm
- 17. Creating Relevant Innovation within Changing Expectations Shifts: Consumer Electronics > Public Realm Personal Device / Public Domain Infrastructure – train station “German railways offer evening classes to help elderly travellers buy tickets at newly installed touch-screen machines” Süddeutschezeitung, 2011
- 18. Creating Relevant Innovation within Changing Expectations Shifts: Personal Devices > Professional Space
- 19. Creating Relevant Innovation within Changing Expectations Shifts: Personal Devices > Professional Space
- 20. Creating Relevant Innovation within Changing Expectations Shifts: Emerging Technology > Emerging Markets
- 21. Creating Relevant Innovation within Changing Expectations Shifts: Emerging Technology > Emerging Markets “Nollywood overtakes Hollywood to become 2nd largest film industry…low-cost handy-cams, DVD and streaming in Africa” The Guardian, 2011
- 22. Creating Relevant Innovation within Changing Expectations Innovation: Fails
- 23. Creating Relevant Innovation within Changing Expectations Innovation: Fails “Asia is a market we have never really cracked. They don’t think they smell!” (Unilever) (Source = HFI)
- 24. Creating Relevant Innovation within Changing Expectations Innovation: Fails “Illiteracy, power outages & water quality lead to failure of the dialisis machine in Columbia” (Source = HFI)
- 25. Creating Relevant Innovation within Changing Expectations Innovation: Fails “In Chinese culture, cold beverages are believed to be harmful to digestion…” (Source = HFI)
- 26. Creating Relevant Innovation within Changing Expectations Our Approach: Relevant Innovation Balancing… User considerations Business Technology considerations considerations
- 27. Creating Relevant Innovation within Changing Expectations Our Approach: Making Innovation Relevant Inform & inspire designs: Understand fundamental needs, motivations & behavior that exist in real ‘use-case’ context
- 28. Creating Relevant Innovation within Changing Expectations Example: Coffee machines for self-serve environments
- 29. Creating Relevant Innovation within Changing Expectations Example: Digital interfaces for fabrication control
- 30. Creating Relevant Innovation within Changing Expectations Example: Applications for smart-home systems
- 31. Creating Relevant Innovation within Changing Expectations Our Approach: Making Innovation Relevant User insights Opportunity areas Business Technology insights insights
- 32. Thank you! eleanor.davies@designit.com Director, User Insights & UX