http://www.eZ-Xpo.com This presentation has been developed for GGBA Chamber of Commerce for a long-term sustainable business strategy for local business for higher marketing ROI and on-going collaboration between all stakeholders (i.e., members, sponsors, and strategic partners). The eZ-XPO Private Business Network Marketplace (PBNM) is an all-in-1 virtual event marketplace with built-in marketing automation and automatic follow-up for lead nurturing. It is designed or all local community, associations, and any organizations for ongoing collaboration between all strategic partners. The eZ-XPO – PBNM consists of three unique cloud applications : 1. Virtual Business Expo Marketplace, 2. Virtual Social Learning Marketplace , and 3. Virtual Job Fair Marketplace. The eZ-Xpo – PBNM is built to help businesses boost qualified leads and sustain a long-term business relationship and on-going collaboration for higher marketing ROI. Key features of eZ-Xpo include: 1. Daily Deal – Offering daily deal and discounts for every member. Exhibitor can offer special discounts on their products and services and build a long-term business relationship in their virtual booth. 2. Virtual Expo Showcase – Offering unlimited virtual expo opportunities for all industries within the marketplace. It is a great complementary solution for all physical trade shows or conferences. Event organizers, and enterprise customers can host virtual expo marketplace on a monthly basis with specific targeted niche industry (i.e., banking, real estate, insurance, health care etc.). Attendees can engage with each exhibitor both on-demand or live via chat, Google Hangout, Skype, or web conferencing. 3. Empowering your sales force: With eZ-Xpo 2.0, your marketing and sales teams can listen and respond to community conversations to gain a better understanding of your customers’ business needs while at the same time gain access to qualified buyers. Exhibitor can get all qualified leads with contact information instantly from the virtual booth. 4. Automatic Marketing Automation – Each virtual booth can automatically feed qualified lead (attendee) to the exhibitor’s CRM application (i.e., SalesForce, SugarCRM) and email campaign application (i.e., MailChimp, Constant Contact, and Aweber) for higher marketing ROI. 5. Marketing Intelligence – Each virtual booth has built-in marketing analytics to track every attendee activities. Exhibitor can easily identify their best qualified prospect based on their visit duration and the actual marketing content they have viewed. 6. Knowledge sharing: Each virtual booth comes with a variety of online resources like discussion forums, product tour for product documentation and how-to videos help customers find solutions and solve problems.

1. Virtual Business Ecosystem
Daily Lead Generation for High
Marketing ROI
by
Matt Fok, Founder & CEO, eZ-Xpo

2. 2
Management Team
 Matt Fok, Founder & CEO
–Over 15 years of proven track record of enterprise
application product management Experience
–Over 12 years of Online Adjunct Professor with UOPX,
Capella, and Golden Gate University
–Launched over seven successful products to Fortune
5000 with over $100M accumulative sales in IBM, AT&T,
Siebel/Oracle, Kana, and Remedy.
–Author of the next game changer ebook – “Virtual
Business Ecosystem – How to Harness the Power of
Virtual Event, Social Media, & Cloud Applications”
 Development Team
–Over twenty years of Enterprise Web Application
development experience from content platform design,
creation and delivery for small to medium sized companies

3. A Cloud Computing Game
Changer delivering the
World’s 1st
industry cost-
effective All-in-1 Virtual
Collaborative Marketplace
for :
–Start-ups/Entrepreneurs
–Small to Medium-sized
companies
–Enterprise
http://www.eZ-XPO.com
Who is eZ-XPO?

4. Agenda
 Today’s Small Business Challenges &
Trends
 Traditional Marketing & Missing Links
 eZ-XPO Virtual Business Ecosystem Model
 Benefits to All
 GGBA’s PBNM Roadmap to Excellence &
Success
 GGBA’s PBNM Demo

5. “Creating a vibrant
community is all about
creating a critical mass
of good minds and
spurring them to spark
off each other.”
Barry Libert/John Spector
WeAreSmarter.Org
Smarter Community

6. Reminder for Status Quo
“Insanity: Doing the same thing over and
over again and expecting different results.”
Albert Einstein

7. Status Quo

8. SMB Challenges

9. SMB Challenges

10. Disconnected Marketing Tools

11. eZ-XPO Virtual Business Ecosystem
Solution:
Private Business Network Marketplace
http://www.eZ-Xpo.com 11
Social Learning Virtual Trade Show Daily Deal Marketplace

12. Private Business Network
Marketplace
12
Sustainable Competitive Advantage

13. Private Business Network Marketplace
:
A New Game Changer
http://www.eZ-Xpo.com 13
Challenges Social
Networking
Business
Networking
Private
Business
Networking
Marketplace
1. Organization1
Members Only
with Shared Mission & Vision
No No 
2. Application Services toward
org
goals & vision
No No 
3. Privately Controlled No No 
1
Organizaton can be both profit or non-profit professional association, institute, and churches.

14. PBNM => the “iTune of Xpo”
Network
http://www.eZ-Xpo.com 14
The Best of All Worlds => Virtual Expo + Social Learning + Virtual Job Fair
Virtual Talent Show + Global Trade Commerce + etc…

15. Game Changer #1 - Virtual Business
Ecosystem
15
Customers
Association /
Non-Profit
Exhibitors/
Sponsors
ContentConsultants
Other
Virtual
Expos
Offer added-valued services to all members
Via eLearningZoom & eZ-XPo
Showcase products/services
using eZ-Xpo
Deliver Live and On-Demand Training
Using eLearningZoom
Partner with Consultants to
Generate High Quality Content
Network with other eZ-Xpos
for marketing promotion

16.  Complete Customer Life Cycle
–Customer Acquisition – Virtual Event
–Customer Nurturing - Marketing
Automation
–Customer Support – Integration with
CRM
http://www.eZ-XPO.com
Game Changer # 2
BENEFIT #1: Sustainable Leads & Profits & Unique Advantage

17. Game Changer #3
eZ-Xpo All-in-1Virtual Office for Your Business
eZ-CRM for
Marketing
Manager
eZ-CRM eZ-Web Meeting
eZ-XPO
eZ-Xpo for
Sales
Manager
eZ-Contact
& eZ-CRM
for Sales
Rep
eZ-CRM for
Support
Manager
eZ-LMS for
Training
Manager
Customers
Trainer Partners
SINGLE
DATA
SOURCE
Integrating Virtual Expo
into
Marketing Automation

18.  Automated Follow-up System
–Fixing the industry challenge - 80% leads
not follow-up from both physical and virtual
events
–Automatically send qualified leads to
exhibitor
before, during, and after each event
–Email Campaign for up-sell & cross-sell
http://www.eZ-XPO.com
eZ-XPO Unique Value Proposition - #1
BENEFIT #3: Boost Marketing ROI & Sales Conversion

19.  Personalized Exhibit Hall
–Customer-driven exhibit
hall
–Product Category
–Solution-Driven
http://www.eZ-XPO.com
eZ-XPO Unique Value Proposition - #2
BENEFIT #2: Boost Marketing ROI & Sales Conversion

20. Web 2.0 - Virtual Booth
Executing tasks that physical show cannot:
–Engage live interactions with customers
24/7
–Launch live chat & webinar anytime
–Showcase products/services 24/7
–Conduct survey for customer feedback
–Laser-focus ideal customer using built-in
marketing intelligence
http://www.eZ-XPO.com
eZ-XPO Unique Value Proposition - #3
Benefit #3: Boost Qualified Leads & Sales Conversion

21.  Seamless Integration
–CRM (i.e., SugarCRM, SalesForce)
– Event Management (i.e.,
Eventbrite.com)
– Email Management (i.e., Mailchimp)
–Videoconferencing (i.e., GoToMeeting)
–Support over 40 languages
 Viral Marketing (eZ-Social Inviter)
–Linkedin
–Twitter
–Facebook
http://www.eZ-XPO.com
eZ-XPO Unique Value Proposition - #4
Benefit #4: Boost Productivity, Traffic, & Leads

22. PBNM Unique Competitive
Advantages
FeaturesEvent Platform Traditional
Community
Social & Business
Network
Private Business
Network Marketplace
Ability to Collaborate/Network with others 24/7 NO
Online Contest, Vote, Polling, Rewards NO
Live chat, audio, video, forum, group NO
Automatic Follow-up w Email Campaign NO NO
Personalized Virtual Showcase & Expo NO NO
Ability to Launch Xpo & Online Training NO NO
Virtual Expo, Job Fair, Talent Show, Book Expo NO NO
Facilitate Fundraising & Crowdfunding NO NO
Integration with Facebook, Twitter, & Linkedin NO NO
Unlimited scalability by city, states, & country NO NO
Costs & time Very
Expensive
Still Expensive Low Cost & Fast

23. 1. Start-Up Ecosystem
http://www.eZ-XPO.com
JumpStart San Francisco
2. Global Trade Ecosystem 3. Local Business Ecosystem
JumpStart DNA
•Virtual Show Network
•Virtual Job Fair Network
•Virtual Learning Network

24. eZ-XPO - Unique Secret Weapons
 The World’s 1st
Virtual Local Expo Marketplace
 The World’s 1st
Instant Virtual Booth Creation in 2 minutes
 The World’s 1st
Virtual Expo Marketplace with Daily Deals
 The World’s 1st
Virtual Expo with Marketing Automation
 The World’s 1st
Virtual Expo with Unlimited Network
Effects
24

25. Organization:
Boost Membership & Revenues
–Unlimited Monthly Recurring Income
Active Engagement & Collaboration
–Unlimited Online Revenues
Boost Collective Wisdom, Unity & Synergy
Members:
Expand business & career opportunities for all members
within and outside the organization
Increase Knowledge Base & Productivity
http://www.eZ-XPO.com
Benefits to GGBA
Benefit: Boost Productivity, Sales, & Synergy

26. http://www.eZ-XPO.com
GGBA Business Network Marketplace
Roadmap
Benefit: Boost Job Creation, Biz Opportunities, Collective Wisdom,
Productivity, Innovation, Sales, & Synergy

27. Early Customer Adopters
27

28. How to Create Your Virtual Booth in 2
minutes
2. IIInput Your Booth Information1. Go to Registration Page
Top Tip: Get your logo and video link ready
Instant Virtual Booth Creation in less than 2 minutes

29. Action Plan
1. Create Your Virtual Booth Now
2. Participate in the “Got Edge” Campaign
3. Work with Danny, Jon, and Matt

30. Demo & Q & A
•Contact Information
Matt Fok – mfok@eZ-Xpo.com or 415-533-8866
Danny Parrillo - dparrillo@strategi.biz or 415-695-1600