Virtual Trade Show

eZ-Xpo - Virtual Trade Show – Virtual Events

Connect – Collaborate -Engage

By

Matt Fok,
CEO & Founder, eZ-Xpo

© Copyright eZ-Xpo, All Rights Reserved.

Management Team
 Matt Fok, Founder & CEO
 Over 20 years of proven track record of enterprise
application product management Experience
 Launched over seven successful products to Fortune 5000
with over $100M accumulative sales in IBM, AT&T,
Siebel/Oracle, Kana, and Remedy.
 Author of the next game changer ebook – “Virtual Business
Ecosystem – How to Harness the Power of Virtual Event,
Social Media, & Cloud Applications”
 Development Team
 Over twenty years of Enterprise WebApplication
development experience from content platform design,
creation and delivery for small to medium sized companies

2

Who is eZ-XPO?

A Game-Changer Innovative
Technology company
delivering the World’s 1st
industry cost-effective All-in-
1 Virtual Trade Show &
Virtual Events Software for :
 Start-ups/Entrepreneurs
 Small to Medium-sized
companies
 Enterprise

http://www.eZ-XPO.com

Hybrid Event is the Future

http://www.eLearningZoom.co 4
m

Over 72% Exhibitors for Virtual

m

87% Hybrid at least 50% of all events
"87% predict hybrid (part physical, part virtual) events will represent
at least half of all events in the next five years"

m
Source : http://www.virtualedgeinstitute.com/2011/05/unisfair-study-marketers-embrace-virtual-and-hybrid-events/

Virtual Trade Show/Virtual Expo

The Best of All Worlds => Virtual Expo + Social Learning + Virtual Job Fair
Virtual Talent Show + Global Trade Commerce + etc…

http://www.eZ-Xpo.com 7

Game Changer #1 - Virtual Business Ecosystem

Offer added-valued services to all members
Via eLearningZoom & eZ-XPo
Association /
Non-Profit

Showcase products/services
Network with other eZ-Xpos
using eZ-Xpo
for marketing promotion

Other Virtual Exhibitors/
Expos Sponsors

Customers

Deliver Live and On-Demand Training
Partner with Consultants to Consultants Content Using eLearningZoom
Generate High Quality Content
8

Game Changer # 2 – Sustainable Customer Loyalty

 Complete Customer Life Cycle
 Customer Acquisition – Virtual Event
 Customer Nurturing - Marketing
Automation
 Customer Support – Integration with
CRM

BENEFIT #1: Sustainable Leads & Profits & Unique Advantage


Game Changer #3
eZ-Xpo All-in-1Virtual Office for Your Business
Customers eZ-Xpo for
Sales
Manager

eZ-CRM for eZ-Contact eZ-Web Meeting
SINGLE
Marketing DATA
Manager SOURCE
eZ-Contact
eZ-XPO & eZ-CRM
for Sales
Rep

Integrating Virtual Expo
eZ-LMS for into eZ-CRM for
Training Support
Marketing Automation Manager
Manager

Trainer Partners

eZ-XPO Unique Value Proposition - #1

 Automated Follow-up System
 Fixing the industry challenge - 80% leads
not follow-up from both physical and virtual
events/virtual trade show
 Automatically send qualified leads to exhibitor
before, during, and after each event
 Email Campaign for up-sell & cross-sell

BENEFIT #3: Boost Marketing ROI & Sales Conversion



 Personalized Exhibit Hall
 Customer-driven exhibit hall
 Product Category
 Solution-Driven Virtual
Trade Show

BENEFIT #2: Boost Marketing ROI & Sales Conversion



Web 2.0 - Virtual Booth
Executing tasks that physical show cannot:
 Engage live interactions with customers
 Launch live chat & webinar anytime
 Showcase products/services 24/7
 Conduct survey for customer feedback
 Laser-focus ideal customer using built-in
marketing intelligence in virtual trade show
and virtual events

Benefit #3: Boost Qualified Leads & Sales Conversion


 Seamless Integration
 CRM (i.e., SugarCRM, SalesForce)
 Event Management (i.e., Eventbrite.com)
 Mobile (i.e., iPhone, iPad, Android)
 GoToWebinar & GoToMeeting
 Support over 40 languages
 Viral Marketing (eZ-Social Inviter)
 Linkedin
 Twitter
 Facebook

Benefit #4: Boost Productivity, Traffic, & Leads

eZ-Xpo - Unique Competitive Advantages
FeaturesEvent Platform Trade Show Traditional Virtual Virtual Trade Show
Trade Show/Event Software
Ability to Collaborate/Network with others 24/7 NO
Online Contest, Vote, Polling, Rewards NO

Live chat, audio, video, forum, group NO
Automatic Follow-up w Email Campaign NO NO

Personalized Virtual Showcase & Expo NO NO

Ability to Launch Xpo & Online Training NO NO

Virtual Expo, Job Fair, Talent Show, Book Expo NO NO

Facilitate Fundraising & Crowdfunding NO NO
Integration with Facebook, Twitter, & Linkedin NO NO

Unlimited scalability by city, states, & country NO NO

Costs & time Very Still Expensive Low Cost & Fast
Expensive

Virtual Trade Show Business Models

Event-Driven
Sponsorship
Banner Ads
On-going
Monthly Subscription
 Event
 SaaS Biz Application

16
http://www.eZ-Xpo

Virtual Trade Show Benefits

Organization:
Boost Membership & Revenues
 Unlimited Monthly Recurring Income
Active Engagement & Collaboration
 Unlimited Partnership Opportunities
Boost Collective Wisdom, Unity & Synergy
Members:
Expand business & career opportunities for all members
within and outside the organization
Increase Knowledge Base & Productivity

Benefit: Boost Productivity, Sales, & Synergy

Virtual Trade Show Network Marketplace

Benefit: Boost Job Creation, Biz Opportunities, Collective Wisdom,
Productivity, Innovation, Sales, & Synergy

Your Ultimate Virtual Trade Show
Ecosystem

Your Ultimate Virtual Network Effect
States

Region

City


Early Customer Adopters

21

Recommendation

 Phase 1 – Social Learning & Virtual Trade Show
 Phase 2 – Virtual Event Network
 Phase 3 – Virtual Trade Show Network by City, States, Country


Virtual Trade Show => Sustainable Profit Center

Your Secret Weapon for the 21st Century Smart Community

Want a FREE Consultation

 Contact us at sales@eZ-Xpo.com
 Call 1-888-718-5333


Virtual Trade Show

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