How we launched the software company and its CMS and CRM products for the UK and Europe. How we assisted the brand develop globally with media relations, online PR and social media

1. Modera case study Developing a EU brand globally

2. About

3. Modera makes stuff Estonian software company builds technology for well-known brands CMS, CRM, Extranets, Intranets and more jargon you can shake a stick at Modera’s clients have a lot of love with its products

4. Brief

5. Hello Blighty Modera’s goal was to to achieve a successful UK launch with local stories Then, successfully reach out to global regions through client projects Elemental manages comms for regional and global media

6. Building profiles Building the profile of key spokesperson Siim Vips, CEO is high on Modera’s agenda in order to humanise the brand, products and services Making the brand visible to global key decision makers

7. Approach

8. Making tech sexy We craft stories that international businesses and media understand Communicating the benefits of its products and services to stakeholders Whether SMEs, medium or large brands - they now get it

9. EU & global branding We help Modera grow across Asia, Europe and US addressing these cultures Marketing its technology to 108 partners in more than 50 countries Reaching key stakeholders from CEOs to web developers

10. Befriending brands Telling stories requires co-operation of Modera’s global clients at every level We represent and position all relevant parties successfully; including GlobalGathering, Jamiroquai, MAMA Group plc and more

11. Impact

12. Software dev is sexy Making software development ‘sexy’ for tech firm Modera was a challenge We were able to get media and influencers to understand and talk about it Through well-placed stories, media embraces the brand

13. Media relations Modera spokesperson Siim Vips is now positioned as a thought leader Offering debate and advice to stakeholders and potential clients via media .net, B2B Marketing, mad.co.uk, Web Designer and more

14. Conference marketing Elemental secures relevant guest speaking opportunities at conferences Assists with marketing, PR and promotions; pre, during and post event for ad:tech London, CIO Summit, Internet World, TMF&A etc

15. Good things Integrated comms approach makes Modera visible to global publications Established relationships, Over 150 mentions in media including Brandrepublic, Mashable, NMA, TechCrunch and more

16. Product reviews We worked with business and marketing media securing product reviews in magazines such as Revolution; positively featuring Modera’s software Read by decision makers that revere industry titles

17. Product briefings We arranged product briefings with dedicated CMS, content, CRM and Software titles to review Modera and the development of the company Allowing the CEO to convey objectives more effectively

18. Thought leaders Pitching thought leadership topical ideas to journalists we secured regular Placements in business, marketing and technology publications building a Rapport with journalists and audiences driving interest

19. Sharing expertise Placing Modera in sought after columnist sections in magazines positioned Siim Vips, CEO as a thought leader sharing his knowledge and expertise Building consistent kudos for the software company

20. Global legacy Freelance journalists now pro-actively seek Modera’s expertise on subjects relating to core services that clients and partners need to be briefed upon Transferable approach for current and new global regions

21. The value of comms We’ve achieved over 120 mentions for Modera across its media so far Creating long term stronger relationships ensuring it had the ear of key titles A 327% ROI generated for the software company

22. Learn more with us Being visible in the right media makes Modera spokespeople sought after For international guest speaking at premier conferences Learn how Elemental can do this for your brand

23. Modera testimonial “ Elemental successfully managed global comms for Modera’s brand and assisted the development of core messaging for Asia, Europe and the USA.” Siim Vips, CEO, Modera

24. Elemental profile

25. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental

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27. Getting in touch