1. P R E - S E R V I Z I O
C O N O S C E R E RETROAGIRE
P O S T- S E R V I Z I OS E R V I Z I O
A B I L I TA R E
Web site TicketAdvertise
channel
Check in
panel
Device
BACKSTAGE
CONTESTODESCRIZIONEDESCRIZIONE
FRONTSTAGE
Magnify StaffTicket
office
Before
During
Magnify
smart
space
SOSTENIBILITA’
e
ResellerMagnify tag Influencer
e e e
Before (from home)
Before (on site)
Before (from home)
Before (on site)
Information:
•about the system
•about the service
•about pros & cons
•instructions / demo
Ticket sell or pre-sell
Information:
•about the system
•about the service
•about pros & cons
•instructions / demo
via:
•Depliant / Leaflets
•Traditional:
-local transports
- roads
- posters
•New Media
- Social FB TW
- Other Websites
Information &
Advertise on the back
side or on the
envelope
Added value in
backprint information
from the totem, like a
map “tube style” of
other totems nearby
or other personalized
info.
Media Strategy
Content Production
Campaign Mainte-
nance
Ticket infrastructure:
•print capabilities
•print facilities
•logistics
•coordination
If not physical
•hardware
•software
Content Production
•contents
•copy
•visual
•design
•media
Website infrastructure
•hardware
•software
•logistics
Maintenance
•hardware
•software
•contents
Museum
Museums Circuit
Curator (Zetema)
Ticket Pass Circuit
•Roma Pass
•Oher Conventions
Municipality
Cultural Heritage Orgs
Private Funding
Sponsors / Partners
Third Party Ventures
Museum
Museums Circuit
Ticket Pass Circuit
•Roma Pass
•Oher Agreements
Museum
Museums Circuit
Curator (Zetema)
U T I L I Z Z A R E
Before (from home)
Before (on site)
Before (on site)
Before (from home)
Before (on site)
During the Visit
After the Visit
Physical Panel
•Design
•Hardware
•Software
•Production
Wifi / Max infrastruc-
ture
Empowering of
existing services
Physical and
Hardware
•Sensors
•Placement
•Structures
Navigation support
●Sector mapping
Structure:
•Design
•Hardware
•Software
•Contents
Maintenance
If modelled around a
design object /
furniture
•Design
•Materials
Ticket Sell
Instructions
Information, but
depends also on ticket
Form Factor:
•Paper / Printable
•Numeric Code
•QRCode
•Magnetic Band
•NFC
•Digital
•Only ID
Payment
Consensus
Registration *
Information
Contents
Navigation
Security
User Assistance
User Technical
Assitance
Contents
Information (logistics)
Advertise / Self
Advertise
•Promotions
•Temporary Exib.
•Connection
•Relations
Navigation &
Orientation
Third party Contents
Public Utility Contents
Ticket Sell
Payment
Knowledge Training
Technical Training
Experience
Wifi / Max infrastruc-
ture
Empowering of
existing services
Physical and
Hardware
•Sensors
•Placement
•Structures
Navigation support
•Sector mapping
Device:
•Design
•Hardware
•Software
•Contents
Maintenance
Content Production
•Contents
- Hystorical
- Facts
- Relational
- Navigational
- Archive
•Copy
•Visual
•Design
•Media
Digital infrastructure
•Hardware
•Software
•Logistics
Physical infrastructure
•Design
•Production
•Placement
Laws
•Compliance
•Enviroment
Maintenance
•hardware
•software
•contents
•physical
Racks / Structures for
•Material distribution
•Queue or People
Management
•Device Retrieval and
Collection
Payment Infrastruc-
ture
•Hardware
•Software
Identification
Infrastructure
•Hardware
•Software
Information
Instructions
Device Testing
Advertise
Awareness
Sponsors Visibility
Information
Contents
Navigation
Map, AR, Infographics
Space for
•Rest
•Share
•Comments
Information
Contents
Navigation
Map, AR, Infographics
Education
Training
Information
Provide a good
service!
Physical
•Design
•Hardware
•Placement
Museum
Museums Circuit
Curator (Zetema)
Municipality
Cultural Heritage Orgs
Private Funding
Sponsors / Partners
Technlogical
Sponsors
Design Sponsors
Museum
Museums Circuit
Curator (Zetema)
Municipality
Cultural Heritage Orgs
Private Funding
Sponsors / Partners
Technological
Sponsors
Museum
Curator (Zetema)
Sponsors / Partners
Museum
Museums Circuit
Curator (Zetema)
Municipality
Cultural Heritage Orgs
Private Funding
Sponsors / Partners
Museum
Curator (Zetema)
Sponsors / Partners
Museum
Museums Circuit
Curator (Zetema)
Ticket Pass Circuit
•Roma Pass
•Oher Conventions
Municipality
Cultural Heritage Orgs
Private Funding
Sponsors / Partners
n/aMuseum
Museums Circuit
Curator (Zetema)
Municipality
Cultural Heritage Orgs
Private Funding
Sponsors / Partners
Technological
Sponsors
n/a
If applicable:
Museums Circuit
Curator (Zetema)
Municipality
Cultural Heritage Orgs
Ticket Sell
Information, but
depends also on ticket
Form Factor:
•Paper / Printable
- Numeric Code
- QRCode
- Magnetic Band
- NFC
•Digital
•Only ID
Payment
Informations
Comments
Feedback
Physical interaction
Awareness
During the Visit
Before (from Home)
Before (on Site)
After the Visit
Before (from Home)
Before (on Site)
During the Visit
After the Visit
During the Visit During the Visit During the Visit
user journey