Come learn tips and tricks for managing your reputation, building relationships, and obtaining media coverage as effectively and efficiently as you can.
2. WHAT DOES A PR PERSON DO?
• Spreading information between an individual
or organization and the public
• Reputation management
• Generating publicity
5. 2. DO UNTO OTHERS…
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Treat your relationships like gold
Make friends
Push and pull!
Don’t take rejection personally
Help the media out even if it doesn’t help you
Make the media a priority (time is money)
6. 3. GET ON THE PRESS TRAIN
• Know what is newsworthy & listen
• Crawl before you walk
• Understand the media outlets and their
readers before you contact them
• Great visuals – not some crummy iPhone pics
(no offence!)
• Be creative & tell stories
7. 4. PAY ATTENTION TO THE DETAILS
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Watch out for spelling/grammar mistakes
Avoid attachments
Make use of your prime real estate
Keep it simple
Never expose your contacts
Email is king (unless someone calls you first)!
Think about your subject line
8. 5. LET’S GET PERSONAL…
• Use them if you must but nobody loves
generic email blasts
• Think about how to work with the parameters
of the outlet (online or off) to benefit both
parties
9. 6. NOBODY LIKES A SPIN DOCTOR
• Work with what you’ve got. Don’t fabricate
stories. People want authenticity, not spin.
And yes, journalists and bloggers are people
too.
10. 7. COOL. WE GOT PRESS.
• Thank people
• Share the love
• If applicable, PR the PR
11. 8. FOR BETTER OR WORSE…
• Hope for the best, plan for the worst
• “It takes 20 years to build a reputation and 5
minutes to ruin it.” – Warren Buffett
• 5 Tips for Handling a PR Crisis: Assess, Admit,
Address, Atone, Adapt
12. 8. FOR BETTER OR WORSE…
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Focus on trust
Communicate early and often
Listen for others’ concerns
Share information
Simplify
Monitor all communication channels – always
know what other people are saying about
you!