NetSquared Surrey: Social media and nonprofits - twestival and blogathons with rebecca bollwitt
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Rebecca Bollwitt (Miss 604) shares her tips for running successful online fundraising events like twestivals and blogathons
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NetSquared Surrey: Social media and nonprofits - twestival and blogathons with rebecca bollwitt
- 2. @Miss604
- 3. @Miss604 Social Media + Non-Profit Events Blogathon + Twestival
- 4. @Miss604 Power of Online for a Cause • Inexpensive • Makes true connections with your community • Easy to share content, tell your story, post a link
- 7. @Miss604 What Was Blogathon • Sign up to collect pledges • Sign up for one of three different time slots • Connect with your charity of choice • Blog for 24 hours straight, a post every 30 mins
- 8. @Miss604 What Made Blogathon Work • People got involved in: • Promoting a cause they love • Being a part of something global • Promoting their own blog
- 9. @Miss604 What Made Blogathon Work
- 10. @Miss604 What Made Blogathon Work • We made it social
- 11. @Miss604 Challenges of Blogathon • Over-saturation • Birth of Twitter: Quicker, faster campaigns • It’s really tiring! • Finding things to write about
- 12. @Miss604 Challenges of Blogathon • People want quick, shareable content • While we made Blogathon somewhat social, it wasn’t enough
- 14. @Miss604 Twitter for Causes Source: HubSpot Sharing Links
- 15. @Miss604 Twitter for Causes http://mashable.com/2010/02/26/twitter-fundraising/ 1. Cultivate a Strong Community First 2. State Your Purpose and Your Request Clearly 3. Create Buzz and Excitement 4. Have a Strong Set Up Behind the Scenes 5. Have a Powerful Offline Component 6. Plan, Prepare, Execute, then Get Out of the Way 7. Recognize Volunteers and Donors 8. Keep Contributors Up-to-Date on Progress and Needs 9. Keep Track of Developing Relationships 10. Look for Ways to Improve for Next Time
- 16. @Miss604 Twitter for Twestival Tweet. Meet. Give. Staying true to the original Tweetup 5. Have a Powerful Offline Component Since 2009, Twestival has raised $1.77 million in support of 290 charities — and counting.
- 17. @Miss604 What Is Twestival • *City selects charity of choice (Twestival Local) • A global fundraising event for a single non-profit* • Events hosted around the world on the same day
- 18. @Miss604 What Is Twestival Amanda Rose, Founder of Twestival “I've said to everyone that the key to Twestival isn't actually charity, it's bringing a community offline. Our ability to pull together an eclectic group of people who have Twitter and giving back in common. Anyone can buy a ticket to attend and meet people.” • *City selects charity of choice (Twestival Local) • A global fundraising event for a single non-profit* • Events hosted around the world on the same day
- 19. @Miss604 What Is Twestival • First Twestival was a meetup in London with 250 people • First global Twestival was in 2009 for Charity Water • 1,000 volunteers in 202 cities • $250,000 raised in one night, in total through all events • 55 wells were created in Uganda, Ethiopia, India
- 20. @Miss604 Twestival Vancouver • 2009: Twestival for Charity Water at OPUS Hotel • 2009: Twestival Local at Ceilis Rooftop for BCCHF
- 21. @Miss604 Twestival Vancouver • 2010: Twestival for Concern Worldwide at CBC Vancouver • 2011: Twestival Local at Vancouver Lookout for Beauty Night
- 22. @Miss604 Results from Twestival • 2009: 202 cities for Charity:Water raise $264, 000 • 2009: 133 cities for local causes raise $478,584 • 2010: 175 cities for Concern Worldwide raise $415,538 • 2011: 155 cities for local causes raise $565,000
- 23. @Miss604 Rules of Twestival • All funds (ticket sales, raffles, etc.) go to the cause • Cities have committees with team leaders • For Twestival Local, charities need to be approved • All cities need to use the global Twestival ticket sales site • Twitter is the only promotional tool
- 24. @Miss604 Goals of Twestival • $ Fundraising Goals • Exposure for the charity “A fundraiser is a different event than an awareness event. Stay on focus with the original goals and base success on that measure.” Marc Smith, Amuse Consulting
- 25. @Miss604 Twestival Cause Selection • Public nomination process (Google Form, TwtPoll) • Public vote • Approvals
- 26. @Miss604 Twestival Event Organization • All funds (ticket sales, raffles, etc.) go to the cause • This means donated space, sponsors, raffle etc.
- 27. @Miss604 Twestival Event Organization • All funds (ticket sales, raffles, etc.) go to the cause • This means donated space, sponsors, raffle etc. • Set an affordable ticket price that will allow for fundraising “Keep in mind the goals of the event and the people that are attending. Does the venue allow for the activities you want to do and is it a desirable venue that will draw the crowd you are looking for? Sometimes free isn’t best. Marc Smith, Amuse Consulting
- 28. @Miss604 Twestival Event Organization • Connect with volunteers on Twitter • Connect with sponsors and spaces on Twitter
- 29. @Miss604 Twestival Event Organization • Connect with designers on Twitter (for promo material) • Connect with caterers on Twitter
- 30. @Miss604 Twestival Event Organization • Promote the event with blog posts: • Charity profiles • Sponsor profiles • Raffle items and prize features • Interviews with past attendees
- 31. @Miss604 Twestival Goals and Results • $ Fundraising Goals • Exposure for the charity “Our event sold out!” “We raised $ x,xxx!” “I finally met @so-and-so! “Thanks for the donation @Major-National-Company!
- 32. @Miss604 Twestival Goals and Results • $ Fundraising Goals • Exposure for the charity Amanda Rose, Founder of Twestival “Since we are a fundraising campaign, we definitely saw cities comparing how much they raised for their charity - followed by the amount of press they were able to garner - and many were amazed by overall participation. I think for me that's the biggest motivator.”
- 34. @Miss604 Changes to Twestival We've noticed that people are generally excited about our new direction and appreciate they can pick their own dates/causes.” Amanda Rose, Founder of Twestival • City selects charity of choice • City selects date of choice
- 35. @Miss604 New Twestival Challenges Amanda Rose, Founder of Twestival “We had a year break before launching the new campaign, which means naturally it's going to be slower because we haven't been communicating/engaging daily. “ “The fact we don't have a single day now also means people aren't as quick to commit to hosting. So we're expecting to have a big surge in the fall, which is fantastic.
- 36. @Miss604 Host Your Own Twestival
- 37. @Miss604 Host Your Own Twestival • All funds (ticket sales, raffles, etc.) go to the cause • This means donated space, sponsors, raffle etc. • Create a solid committee & volunteer network • Vancouver is a VERY last-minute town. Promote and promote then leave room for extra tickets at the door.
- 38. @Miss604 At Twestival • Determine and promote your hashtag well in advance • Freebies & goodie bags from sponsors • Photobooths - BIG hit • Wine & beer sponsors • Raffle • Official photographer (volunteer)
- 39. @Miss604 At Twestival • Charity showcase, remind people why they’re there • Contests for “Twitpic of the Night” etc. • Connect with simultaneous events (LiveStream) • Live (monitored) Twitter wall • Promote the goal • Invite media (and the mayor)
- 40. @Miss604 Host Your Own Twestival • Start by posting @Twestival on Twitter to see if there’s one in your area already.