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CRD|SCNR Effortless Business Card Scanning
CRD|SCNR mobile already makes swapping contact information as effortless as snapping a photo of a business card CRD|SCNR on the web, extends these features onto any platform, with striking additional benefits
Features Mobile app Instant recognition vCard-Exchange: Every time you “scan” a card, the application offers you to email or mms your  personal vCard to that contact Background processing of multiple cards Partnered with Evernote, providing the world’s most robust OCR engine Web app E-mail cards in from any device Scan multiple cards using a home scanner (12 on 1 flatbed) or digital camera Export or sync contacts to multiple address books Auto-connect online on social networking sites Online live Contact directory with enables claiming ownership of a scanned card Language Support includes: English |Dutch |Flemish |Finnish |French |German |Italian |Japanese |Polish |Portuguese |Brazilian |Portuguese |Spanish |Castilian |Swedish
Growing Market Card Scanning Hardware Manufacturers I.R.I.S link $145 Million in Revenues 2009 (*Hoovers) Neat Receipts $16.1 Million in Revenues 2009 (*Hoovers) An increase of 544% in revenues since 2008 (*Hoovers) Card Scan, Inc acquired  by Rubbermaid in 2006 for $44 Million (*Rubbermaid 10-k 2006) Y- Combinator funding Bump $3 Million (*Press Release) 2.5  Million unique users Googled “mobile card scanning” in 2009. (*Google Ad words Estimate)
Budget
Marketing Strategy Push Marketing: blogs, and business press Pull Marketing: acquire users using search engine optimized keyword terms (2.5 Million Potential Impressions) Freemium Model: Offer limited time free accounts to students to create “buzz” across college blogs
Roadmap Complete:  iPhone application Algorithm: @ 65% Accuracy Rate Incomplete: Port to blackberry and android Enhanced Artificial Intelligence algorithm with estimated 85%-95% Accuracy Rate Online web application
Unique Users - Competition

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crdscnr (Card Scanner App)

  • 2. CRD|SCNR mobile already makes swapping contact information as effortless as snapping a photo of a business card CRD|SCNR on the web, extends these features onto any platform, with striking additional benefits
  • 3. Features Mobile app Instant recognition vCard-Exchange: Every time you “scan” a card, the application offers you to email or mms your personal vCard to that contact Background processing of multiple cards Partnered with Evernote, providing the world’s most robust OCR engine Web app E-mail cards in from any device Scan multiple cards using a home scanner (12 on 1 flatbed) or digital camera Export or sync contacts to multiple address books Auto-connect online on social networking sites Online live Contact directory with enables claiming ownership of a scanned card Language Support includes: English |Dutch |Flemish |Finnish |French |German |Italian |Japanese |Polish |Portuguese |Brazilian |Portuguese |Spanish |Castilian |Swedish
  • 4. Growing Market Card Scanning Hardware Manufacturers I.R.I.S link $145 Million in Revenues 2009 (*Hoovers) Neat Receipts $16.1 Million in Revenues 2009 (*Hoovers) An increase of 544% in revenues since 2008 (*Hoovers) Card Scan, Inc acquired by Rubbermaid in 2006 for $44 Million (*Rubbermaid 10-k 2006) Y- Combinator funding Bump $3 Million (*Press Release) 2.5 Million unique users Googled “mobile card scanning” in 2009. (*Google Ad words Estimate)
  • 6. Marketing Strategy Push Marketing: blogs, and business press Pull Marketing: acquire users using search engine optimized keyword terms (2.5 Million Potential Impressions) Freemium Model: Offer limited time free accounts to students to create “buzz” across college blogs
  • 7. Roadmap Complete: iPhone application Algorithm: @ 65% Accuracy Rate Incomplete: Port to blackberry and android Enhanced Artificial Intelligence algorithm with estimated 85%-95% Accuracy Rate Online web application
  • 8. Unique Users - Competition

Notas del editor

  1. introduction
  2. Features
  3. Market / Projections
  4. Competitors