Más contenido relacionado La actualidad más candente (16) Similar a Radio 2.0 paris conference (20) Radio 2.0 paris conference2. !6*$)-7+8$19$,6:2;12;$
%--<*==-2$39$,-.<*==-2$
>:7?2*712;$39$9?:2812;$:+-2*$
@1;1?:+$39$:2:+-;1,$
)-7+8A18*$B$C-,:+$31*A$
!6*$49*7$19$?6*$7*:+$D12;$///$E-7*$?6:2$*3*75$
&28$?6*$.:7D*?$<7-,*847*9$:+9-$,6:2;*///$
!6*$9F9?*.9$?-$.-2*=G*$<7-H*,?9$-2$?6*$
I2?*72*?$:7*$91.<+F$81J*7*2?$?6:2$-2$
:2:+-;1,$
)*$6:3*$?6*$,6:2,*$?-$+13*$9-.*?612;$
.:;1,K$A*$:++$:7*$<:7?$-L$?619$2*A$*7:K$
?6*7*L-7*$A*$2**8$?-$%"&'(#5///!
3. !M$%"&'(#//$)"&!N$
O*123*2?$$
P-,49$-2$?6*$49*7$*Q<*71*2,*$
I2?*7:,?$
R-,1:+1G*$
0*$<:7?$-L$9-.*?612;$S1;;*7$B$:T7:,=3*$$
041+8$:2$:A*9-.*$.*81:$D1?$
R*84,*$S4?$2-?$-3*7*Q<-99*$?-$:89$
0*$-S9*913*+F$+-,:+$B$)-7+8A18*$S-?6$?-;*?6*7$
#2-4;6$19$2-?$*2-4;6///$I?$96-4+8$S*$<*7L*,?5$
>:7?2*7$A1?6$?6*$S*9?$
@-2U?$?:D*$:2F?612;$L-7$;7:2?*8$
C*:72////$#3*7F$8:F5$
I23*2?$F-479*+L$:28$F-47$,-.<:2F$///$#3*7F$8:F5!
4. Analyzing Online Radio
Monetizing ...a reality?
"! #$%!&'!&(!)!*+,)(!-,.&)/!
"! #$&0$!)+,!($,!1+,)2'/!
"! 304'%'(,-!
"! 54+-)('!
"! 6)+2,(!5&*7+,'!
"! 38)-9:,'!
"! 5&;):!<,=,8&4;'!
5. #$%!&'!&(!)!*+,)(!-,.&)/!
"! <,)0$!
"! <,:,>);(!);.!?)'(!*+4@&;*!)7.&,;0,'A!38A!BC!-&::&4;!&;!D9)&;!
"! 3.70)(,.E!6&.!(4!$&*$!:,>,:!:&'(,;,+'!
"! F;,!(4!4;,!).>,+G'&;*!
"! H+,)(!?4+-)('!);.!04--7;&0)G4;!4994+(7;&G,'!
"! 3I,0G>,!&?!@,::!.4;,!
"! J+,'0+&9G>,!
"! K)+*,L)M:,!
"! N0047;()M:,!O+,):!&-9)0('!>'!,'G-)G4;'P!
"! 6,)'7+)M:,!!
"! J+,-&7-!04;(,;(A!67'&0!Q!K):2!D$4@'!?+4-!+,:,>);(!9,+'4;):&G,'!
"! 1,'(!R-,);@$&:,S!-,.&)!T!@$&:,!@4+2&;*!4+!'(7.%&;*!
"! J7+,:%!,-4G4;):!
6. #$&0$!)+,!($,!1+,)2'/!
"! #$,+,U'!($,!M7.*,(!?4+!4;:&;,!+).&4/!V(!.4,'!;4(!,8&'(W!
"! X4(!,;47*$!,.70)G4;Y,89,+G',!T!9+4?,''&4;):'!4;!+).&4!4;:&;,!
"! N7.&4!?4+-)(!&'!;4(!R0:&02)M:,S!;4+!($&+.!9)+(%!-,)'7+,.!
"! 5+)*-,;()G4;A!K44!-);%!9:)%,+'!?4+!.&'(+&M7G;*!:4@!M7.*,('!ZZ-)+2,(!;4(!4+*);&[,.!
"! X4(!M+);.,.!,;47*$!O-);%!4;:&;,!+).&4'!)+,!7;24@;!(4!($,!-,.&)!M7%,+'P!
"! K44!-);%!M+4).0)'(,+'!($&;2&;*!&(!&'!R($,!')-,S!($);!',::&;*!+).&4E!);.!;4(!+,):%[&;*!4+!)00,9G;*!
($)(!($,+,!)+,!04-9,G;*!@&($!4($,+!9:)%,+'!OH44*:,E!6DXE!47!K7M,]PE!);.!($)(!($,&+!
94'&G4;&;*!4;!.&*&():!&'!;4(!,^7&>):,;(!(4!($,!4;,!($,%!$)>,!4;!($,!4_&;,Z!
"! DG::!.,0&''&4;!9+40,''!>&)!.&*&():!(,)-'!
"! <).&4!&'!;4(!4;:%!M7(!9+&-)+:%!)!RM:&;.S!-,.&)ZZ!N:'4!)(!($,!V;(,+;,(!
"! `)02!4?!$4-4:4*)(,.!-,)'7+,-,;(!Q!(+);'9)+,;(!(,0$;4:4*&,'!
"! `)02!4?!2;4@:,.*,!,;47*$!)(!)*,;0&,'E!'9,0&)::%!4;!)7.&4!.&*&():!?4+-)(!
"! a+&'&'!b!:,''!M7.*,('!(4!R,89,+&-,;(S!
"! X,@!0+,)G>&G,'!(4!M,!M7&:(!?4+!4;:&;,!
"! 5+,,!7;G::!;4@/!]Z!N(!:,)'(!4;!M+4).0)'G;*!?4+!($,!)7.&4!
"! X4(!+,)::%!).)9(,.A!FXYF55!+).&4'!$)>,!;4(!;,0,'')+&:%!);):%[,.!($,!,c:&'(,;,+!9+,?,+,;0,'!
7. Ecosystem
"! N**+,*)G4;!
"! J)+G):!
"! d&+,0(!!
"! 6)+2,(!
8. 6)+2,(!304'%'(,-!T!D9)&;!38)-9:,!
&481-*.-=-2$E*81:V$$ E*:947*.*2?$:28$:2:+F919
&;;7*;:?*8$'*?A-7D$E-8*+!
&83*7=9*79 &;*2,1*9 >:7?2*79
c!!D):,'!! !--+9
c!!F;,!4?!($,!e&;.!J4'&G4;&;*!
c!!N7.&,;0,'!)**+,*)G4;! N*;4'G0!()+*,g;*!
c!!FMf,0G>,!K)+*,g;*! H+479'!
c!!K+)h0!Q!F9,+)G4;'!
c!!i;&j,.!+,994+G;*!
c!!D9,0&):&[,.!K,)-! K,0$;4:4*%!
c!!K,0$;4:4*&,'!$4-4:4*)G4;! k):7,!N.,.!D,+>&0,'!
c!!J+40,.7+,'A!R-)2&;*!&(!,)'%S!
X$E$YY$
J+4j:&;*!Q!04;(,;(!M)',. Z[$E$+19?*212;$9*991-29$
'*?A-7D []$O*:,6
l!4?!V;>,;(4+&,'!)(!($,!X,(@4+2
>:7=:+$E-8*+$ O:81-$W
@17*,?$E-8*+$ F($,+'
11. Let´s look on what happens with the air radio in Spain:
95%
of all Radio Investiments go to the 3 top National Radios
Regional & Local with tremendous audiences & influence power remain with
only the rest:
5%
And Digital market is much more fragmented.
Plus, remember online radio competes with other kind of players.
Being at the top of mind is not an easy issue,
but it is possible: Audioemotion in Spain is proud to be just there
12. Formats
"! 67:G-,.&)!
"! 54+-)('!
"! D9,0&):'!
"! K)+*,(!H+479'!
13. <).&4!F;:&;,!&'!-7:Gc-,.&)!
"! 64'(!4?!($,!:&'(,;,+'!)+,!XFK!#,M<).&4!:&'(,;,+'E!M7(!($,%!04;;,0(!($+47*$!&K7;,'E!#&;)-9E!
64M&:,E!#&5&!<).&4E!&a)+<).&4]!
"! K$,!4;:%!?4+-)(!@&($47(!M4)+.,+!&'!N7.&4WZZZZ!1iK!&(!&'!;4(!($,!4;:%!?4+-)(!?4+!04--7;&0)G;*!
14. 54+-)('!54+!F;:&;,!<).&4!T!#,M!<).&4! !*,62-+-;F!
>7*7-++$&481-$^$RF2,67-21G*8$0:22*7! I2$R?7*:.$&481-$^$RF2,67-21G*8$0:22*7!
>7*7-++$&481-! I2$R?7*:.$&481-!
0:22*7$:28$_`8*-$:?$)*S$>:;*9!
_18*-$I2$0:22*7$>7*a7-++!
R.:7?$B$!:7;*T*8$&481-$>-8,:9?$>7*7-+$!
>-8,:9?!
16. <).&4!F;:&;,!4;!64M&:,! !*,62-+-;F!
&481-$>7*7-++$f[d! &481-$I2$R?7*:.$bcd!
&481-$>7*7-++! ^$0:22*7$9F2,67-21G*8! I2$R?7*:.$&481-! ^$0:22*7$9F2,67-21G*8!
>7*a7-++$_18*-$
&481-$>7*7-++$f[d$^$I2?*79==:+$9F2,67-21G*8$-7$&+-2*$
17. Más de 5 millones de Usuarios Únicos WebRadio
Mobile & Tablet Examples
en nuestra Red, ¡3,3 millones con IP de España!
iPad
18. K49!1+);.&;*A!N7.&4,-4G4;!D9,0&):'!
!! #Q,+49131?F$-2$S+-,D9$!
!! C12D12;$07:289$B$E491,$!
!! %:.<:1;29$?-$O:81-9$R-,1:+$'*?A-7D9!
!! %-2?*2?$R<-29-712;$
!! E-S1+*$R<*,1g,$%:.<:1;29$
!! %-7<-7:?*$O:81-$
!! R.:7?$>-8,:9=2;$
M'#$R!#>$&"#&@$
$%M_#OI'($&CC$@I(I!&C$O&@IM$&@_#O!IR#O$'##@R$
$%M_#OI'($&CC$>MRRI0C#$EM'#!Ih&!IM'$M>>MO!Y'I!I#R$PMO$!"#$O&@IM$>Y0CIR"#OR$!
21. K)+*,g;*A!N7.&4,-4G4;!K)+*,(!H+479'!
0F$%-2?*2?$ ! !K):2!D$4@'E!67'&0!Q!J7+,!V;(,+;,(!D()G4;'!
! !$
0F$&;*9$ ! !K,,;'cFX!OBs!(4!Ct!%,)+'P!J:7'cFX!OCt!(4!tr!%,)+'P!%!D,:,0(cFX!T!no!(4!qr!%,)+'!
0F$R*Q$ ! !<4',cFX!O@4-,;P!1:7,cFX!O-);P!
0F$R/#/$C*3*+$ ! !6&.ca:)''E!6&.cu&*$!a:)''!%!u&*$!a:)''!
E1,7-?:7;*i2;$! !N'!9,+!04;(,;(A!D94+('E!6)*)[&;,E!67'&0!1%!D(%:,'E!,(0Z!!
)*$9*+*,?$?6*$:<<7-<1:?*$9?:=-29$B$,6:22*+9$S:9*8$-2$?6*$-SH*,=3*$?:7;*?$-L$?6*$:83*7=9*7K$
&9$:2$128*<*28*2?$,-.<:2F$A*$:7*$:<<7*,1:?*8$:?$?6*$.:7D*?$?-$S*$:;2-9=,$
22. Our Chalanges for
Pure Audio Formats
"! u4-4:4*)(,.!Fh0&):!6,)'7+,-,;(!
"! K$&+.!J)+(%!K+)02&;*!M4($!'&.,'!O).',+>&;*!);.!4h0&):!(+)02,+'P!
"! N;):%'&'!4;!V-9)0(!Q!3I,0G>,;,''!
"! 3.70)G4;!
23. Market Figures & Profiles
"! #$4!&'!($,!,c:&'(,;,+/!
"! 5&*7+,'E!9+,.&0G4;'!
"! 1+);.'!($)(!$)>,!(,'(,.!($,!-,.&)!
24. #$4!&'!($,!,c:&'(,;,+/!
!6*$-2+12*$7:81-$49*7$19$:2$*84,:?*8$
$
9?48*2?K$<7-L*991-2:+$-7$*2?*7<7*2:47/$
$
Y7S:2K$.18$?-$61;6$9-,1-*,-2-.1,:+$+*3*+K$
$
:;*9$A1?612$?6*$$.:H-7$S4F12;$,:<:,1?F$B$+*3*+$jfk$?-$Zc$F*:79l$
$
%471-49K$42,-2L-7.19?K$.491,K$,4+?47:+F$813*791?F$B$?*,62-+-;F$:<:991-2:?*/
$
!6*$-2+12*$7:81-$49*7$+-3*9$?-$12?*7:,?
$
25. i',+'!3>4:7G4;!T!6)+2,(!5&*7+,'!
!6*$L:9?*9?$;7-A12;$.*81:$:?$?6*$I2?*72*?$
"! 5+4-!tr!(4!Bmr!-&::&4;!7',+'!&;!($,!:)'(!q!%,)+'!
O1+&.*,!<)G;*'!.)()PE!);.!nrl!&;0+,)',!:)'(!
%,)+!
!6*$@1;1?:+$&8$O*3*24*$>7-H*,=-29$
"! nEql!?+4-!($,!(4():!<).&4!V;>,'(-,;(!)(!iDN!!
"! XFK!)!0);&M):&[&;*!-)+2,(E!)'!+).&4!4;!)&+!
*+4@'Z!
26. Our reason to be.... Brands that already invest on Online Radio
27. Some Final Reflexions
We have big challages to improve,
we must act now!
The actual money invested is nothing
compared with the impact of the media,
so we just have one option: growing sensibly!
Remember that you need technology,
top level team, true partnerships, share
knowledge, and focus on the e-listener
experience, stablishing dialogues, avoiding
acting unidirectionally.
The opportunity is real and it is there...
Just CHANGE and take it!
28. vK$);2!%47!?4+!%47+!)L,;G4;W!
u,+,!1,::4@!-%!a+,.,;G):'!
a4;()0(!-,!?4+!N;%($&;*!%47!#&'$!
AAA/:481-*.-=-2/*9!
3:&')!3'04M,.4!
,Z,'04M,.4w)7.&4,-4G4;Z,'!
K,:A!pnt!qBq!xnC!qtC!