1. Digital Media Proposal: Target By: Elissa Budziszewski

2. Overview: 1962 Statistics: 2nd largest discount retailer in the U.S. #30 in the Fortune 500 1,750 Locations as of January 2011 Revenue of $67. 390 Billion

3. Challenges: CURRENTLY DO NOT HAVE STORES OUTSIDE THE U.S. OR IN ALASKA, HAWAII AND VERMONT. BECOMING THE TOP DISCOUNT RETAILER IN THE U.S.

4. Target Audience: 20-30 Year Olds Why this age group?

5. Social Media Currently in Use: Not frequently advertised, page offers ways to integrate their products in your life. Tweets apologizing to disgruntled customers and tweets about summer products Videos with Target commercials Offers check-ins but no perks

6. What do 20 and 30 Something's Love? CELEBRITIES

7. Suggested Social Media Upgrad:Focusing on Celebrities Advertise clothing designers, musical artists and home goods sold at Target Tweet about upcoming sales and celebrities spotted with target products Videos of new seasons fashions and celebs using target products Offer deals and discounts for check-ins Get popular blogger to talk about how great Target products are

8. Google Adwords: Keywords: “Bargain Shopping” “Trendy inexpensive clothing” “Great Deals” “Discount shopping” Increase Brand Awareness and Page Views

9. Budget: $50,000 $10,000 $10,000 $5,000 $15,000 $6,000 $4,000

10. Timeline: Span: 1 Year Update Multiple times a day. Add new videos once a week. New deals and discounts monthly. Check progress of weekly and change if not successful. Measuring Success: