Social Media Networking for Business 2012 Part 2 Twitter

By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.

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Elizabeth Sugar Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP
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Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
24 Hour Mountain Bike Racer


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Follow others

 Competition
 Business Magazines
 Inc., Fast Company, Success Magazine, Business Week

 Experts in your field
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Write content
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Quotes
Links to your blog
Links to good web sites/blogs
Give advice
Details on product releases
Announce events
Respond to clients/customers
image courtesy of Pierre Amerlynck


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Mini-blogs called “tweets”.
 Limited to 140 characters.

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“Follow” others (e.g. search for “succeedNLP”).
See who is following you.
Naming: no spaces allowed.
Favorites
Lists
Long URLs are given shortcuts via mini-URLs.
RSS feeds
image courtesy of Makio Kusahara


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Click on
follow/ing/ers
to see who

mentions

Create
lists
= Retweet
@[person]
references them
Background
image with
logo &
website

Shortened
URL


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Click on #
Discover

Enter a
name, topic,
or business.
Click on
“search”


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Click on
button to
follow them.

Click on their
username to
see their
profile and
tweets.

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ReTweets
 Like a tweet someone else posted? ReTweet it for all your
followers to see.
 You can retweet quickly by following the automated process,
or write one manually to add your own comments to the post.
 Automatically:
 Click on the “Retweet” link in
lower-right of tweet.
 Click “Yes” to retweet to followers.

 Manually:
 Add “RT” for ReTweet, “@” and their username.
E.g. “RT @succeedNLP “
 Copy tweet and post.

Give credit
where
credit is
due.
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Click on star
to make a
tweet a
favorite


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Keep track of topics/groups with lists
Create lists for work,
friends, hobbies, etc.
Make list public or
private
Steps
 Click on author
 Click on “Lists”
 Click on checkboxes for lists
you want to add that user to.


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Communities interested in same topic
Easy way to search Twitter

 E.g. search for the TV Show LOST use #LOST
This prevents “I lost my keys” tweets to show up in
search results.

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www.weFollow.com : list of hash tags
Make your own – just add # in front of word or
phrase (no spaces)
#FollowFriday or #FF - suggest to your followers
who good people are to follow.
#in to designate tweets to go to your Linked In
account.

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Recommendations vary
 2-3 times per day
 Once every 2-3 hours
 Too many all at once seems less effective

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Monitor click-throughs, retweets, responses
to determine best for you and your market
Use a tool to schedule tweets
 Socialoomph, Twuffer, AutoTweeter, FutureTweets,
TwitMessenger, TwitRobot, HootSuite


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Watch out: Spam
 Repeated same message
 Lots of messages trying to sell them something
 Messages about making lots of money

Limit posts to the rule:

70/20/10

70 % Good info
20% RT other’s good info
10% Self-promotion

image courtesy of Michal Zacharzewski


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Don’t need
to follow
everyone
who follows
you.

Use
hashtags
#
Don’t tweet
too much
selfpromotional

Don’t tweet too
much : 2-3
times per day
max to start

Don’t
need to
read every
tweet.

Don’t
repeat
tweets over
and over.

Keep it
real!

Re-tweet
good
relevant
tweets.


Create
lists to
manage
topics

Check in
regularly

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Direct marketing/public relations channel
 Link back to blog, press releases, website
 Add a personal touch
 Disadvantage: too much self-promotion can
damage reputation

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Allow employees to tweet
 Advantage: view that company hires leaders
 Disadvantage: employees posting negative tweets

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Track talk about your business
 Twendz, TweetDeck


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Create an image in your own paint program, with
your logo and contact information on the left hand
side.
 Must be 800kb or less

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In Twitter, click on “Settings”
“Design”
“Change background image”
Click on “browse” and find the file.
Click on “save changes”


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Look for Part 3 in this series on Social Networking for businesses
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Wefollow.com: resource for using # hashtags
Cell phone apps: Twitterific, Echophon, Fring, Mobio,
Jtwitter, Abiro Jitter, Cellity, Twitterberry, TweetieTextExpander

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Tweets indexed by search engines
TweetDeck: manage various social media content
from one place
“Tweet-ups”: local meet-ups


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Contact: Liz Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP

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Available
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Seminars
Workshops
One-on-one instruction
Initial setup on social media sites
Ongoing content on social media sites

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Social Media Networking for Business 2012 Part 2 Twitter

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