2. Thirdmark Studios is a full service graphic design firm
offering the design and implementation of Signage &
Wayfinding Programs, Environmental Graphics, Printed
Communications, Brand Identities and Digital Media.
We provide our Clients with a high level of service and
creative solutions that are unique to the project, meeting
every functional requirement.
Empire State Building 350 Fifth Avenue, Floor 25 NYC 10118
t 212 593 5177 www.thirdmark.com
3. W Hotel /// Signage & Wayfinding
THIRDMARK designed custom signage for the guestroom corridors within the W Hotel as part of the renovation
project. The final signs compliment the corridor finishes and the simplicity of the interior. We developed a unique
feature element for the elevator landings which incorporates W’s signature, fresh green grass.
4. W Hotel /// Digital Flash Presentation
THIRDMARK designed a flash presentation for the W Hotel to showcase images of the final mock-up rooms during
a guestroom renovation project. The presentation was displayed on large digital displays in the living room area to
excite guests and inform them of the transformation taking place in the hotel.
5. Toronto Marriott Hotel /// Signage & Wayfinding
THIRDMARK designed a signage and wayfinding program as part of the renovation performed on the Toronto
Marriott Hotel’s main lobby and public spaces. The signs were back painted clear glass panels sandblasted on
the front surface to achieve the raised copy and horizontal line pattern.
6. The Spa at Sawgrass Marriott Resort /// Signage & Wayfinding
THIRDMARK designed a signing program for the Spa at Sawgrass Marriott Resort. Inspired by the surrounding
natural environment and the Florida coastline, we created graphic patterns of plant life indigenous to the area
and incorporated them into the layout of the signs.
7. The Spa at Stowe Mountain Lodge /// Identity Design
THIRDMARK designed a brand for The Spa at Stowe Mountain Lodge as an extension of the interior design.
The mark was inspired by the rustic feel of the spa and feature elements found in the reception area.
8. Hotel DNA /// Digital Flash Presentation
THIRDMARK designed a digital presentation to illustrate the new DNA for an existing hotel chain. The presentation
is an inspirational tool for the development of hotels that will elevate the chain from a two star rating to a four star
rating. It will be distributed to developers and creative teams when envisioning new locations.
9. Hotel DNA /// Recipe Cards
THIRDMARK designed a printed tool kit to be distributed along with the digital flash presentation. The concept of
the printed piece is a recipe box filled with inspiration. Using the individual cards, designers can now prepare a
recipe for the new location by pulling inspirational ingredients together for each area of the hotel.
10. BBG-BBGM /// Website Design /// www.bbg-bbgm.com
THIRDMARK developed this website in collaboration with Piscatello Design Group for BBG-BBGM. The design of
the site reflects the companies brand look and feel. The site is simple and uses minimal color, allowing the
architectural and interior images to be the viewer’s main focus.
11. BBG-BBGM Brochure /// Printed Communications
THIRDMARK designed this digital brochure as a marketing piece to be distributed at a conference in Asia. The CD
includes a showcase of projects representing the architecture and interior design firm. The custom matte black case
has the company logo foil stamped on the front. The interior has a full bleed rendering that is also printed on the CD
face so the image is never interrupted.
12. BBG-BBGM /// Invitation
THIRDMARK works with BBG-BBGM on a wide variety of design projects. We implement the firm’s brand across
all marketing collateral. This piece is an invitation for a party thrown to celebrate their new office space.
13. Smyth Hotel /// Signage & Wayfinding
THIRDMARK designed custom signage for Thompson Hotels’ new boutique location in Manhattan’s
downtown neighborhood of Tribeca. The signing program implemented has a modern feel while referencing
the cast iron lettering found on buildings throughout this industrial area of the city.
14. Chelsea Stratus /// Signage & Wayfinding
THIRDMARK designed this sign program to compliment the natural materials found throughout the building.
Interior signs have been made from a dark gray slate and incorporate a bamboo pattern. The pattern was
inspired by a feature wall found in the main lobby.
15. Gateway Center at Bronx Terminal Market /// Identity Design
THIRDMARK designed a retail identity for The Shops at Gateway Center. This is a gallery of boutique shops
within six level of big box retailers. The identity was used to brand the retail environment on the third floor
and was applied to all of the sales collateral produced.
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Gateway Center at Bronx Terminal Market /// Branded Environment
THIRDMARK branded the gallery of boutique shops within Gateway Center, a big box retail shopping complex.
Environmental graphics were designed as an extension of the identity. The graphics highlight the third level with
portals at each entrance, consistent tenant signage and freestanding pylons displaying the names of retailers.
17. Welcome to the Neighborhood /// Printed Communications
Thirdmark designed this brochure for the Empire State building as an informational piece to be customized for
tenants. The accordion fold piece has a floor plan of the main lobby and the tenant’s office space on one side.
The other side identifies restaurants, bars, retailers, public transportation and parking in the neighborhood.
18. Hotel Design Guidelines /// Printed Communications
THIRDMARK designed the guidelines document for InterContinental Hotels. It organizes information distributed to
the creative teams when designing new locations. Requirements, illustrated with images and copy, include all areas
from the approach to the guestrooms and amenities.
19. Gateway Center Brooklyn /// Identity Design
THIRDMARK designed this brand identity for Related Retail to represent a new shopping center in Brooklyn.
It includes a series of small stores with a focus on urban fashion. This development was planned to share a site
with an existing big box retail shopping center.
20. Gateway Center Brooklyn /// Printed Communications
THIRDMARK worked with Related Retail to design a sales brochure for g2. The brochure was designed
as an informational piece for potential retail tenants. It includes information on the location, site access,
demographics and available retail space.
21. > HOME HOME
SERVICES BUILDING & SERVICES BUILDING &
ZONING LAW ZONING LAW
PROJECTS PROJECTS
CONSULTANTS CONSULTANTS
TEAM W I L L I A M V I T A C C O A S S O C I A T E S LT D TEAM W I L L I A M V I T A C C O A S S O C I A T E S LT D
CLIENTS > CLIENTS
CONTACT CONTACT
As Building and Zoning Law
Consultants we have worked
with the NYC Department Our Clients
of Buildings, Department
of Transportation, Fire
Department and other city
Acadia Realty Trust
Alchemy Properties
Gap
Gensler (NY & California)
Dedicated to
agencies for over 30 years.
We are experts in our field,
American Express
Bank of America
Jones Lang LaSalle
Kutnicki Berstein Architects streamlining
BBG-BBGM Macy*s
the approval
able to provide thorough and
efficient services, due to our BKSK Architects Madison Square Garden
experience, organizational Bloomingdale’s Newmark
skills, contacts within the
industry and close proximity
Brookfield Financial
Properties
Phillips
Radio City Music Hall
& permitting
to various City Agencies. Cornell University
Cushman & Wakefield
Rudin Management
Swanke Hayden Connell
process
First Service Williams Time Equities
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Fried Frank Harris Turner Construction
username Shriver & Jacobson
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Two Trees Management
password FX Fowle Architects
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HOME 85 WEST BROADWAY BEACON THEATRE HOME WILLIAM C. VITACCO MARK DECEGLIE HOME
SERVICES AMERICAN EXPRESS BUILDING LAKEVIEW PROPERTIES BUILDING & SERVICES JOSEPH DECEGLIE TIFFANY DIMATTEI BUILDING & SERVICES BUILDING &
ZONING LAW ZONING LAW ZONING LAW
> PROJECTS WINTER GARDEN (POST 9/11) VIA VERDE-700 BROOKE AVENUE PROJECTS HECTOR ARCE MARIE R. PORRECA PROJECTS
CONSULTANTS CONSULTANTS CONSULTANTS
TEAM RADIO CITY MUSIC HALL L HAUS-11-02 49TH STREET W I L L I A M V I T A C C O A S S O C I A T E S LT D > TEAM CARRIE L. ANDINO MARIA VINTIMILLA W I L L I A M V I T A C C O A S S O C I A T E S LT D TEAM W I L L I A M V I T A C C O A S S O C I A T E S LT D
CLIENTS 770 11TH AVENUE 1 DEKALB AVENUE CLIENTS JEANNE ARCURI JENNIFER WALTERS-NIANG CLIENTS
CONTACT 110 LIVINGSTON STREET 101 WILLOUGHBY STREET CONTACT NATASHA R. CRUZ > CONTACT
PRESIDENT
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William Vitacco Associates /// Website Design /// www.vitacco.com
THIRDMARK developed this website for a Building & Zoning Law Consulting firm in New York City. The clean and
modern design serves as an excellent marketing tool with solid navigation, allowing potential clients to gain a better
understanding of the firm and what they offer. The site also serves as a tool for their current clients to send/receive
information back and forth easily and efficiently.
