Evaluation Question 4

1. Media Technologies in
the Evaluation Stage
BY ELLA LANE

2. Media technologies in the evaluation stage helped me to gain instant feedback from my target
audience through;
•Social network
•Uploading the video on YouTube
•Twitter.
I displayed my results using Excel so they could be easily analysed.

3. YouTube
•I used the media technology website YouTube. I uploaded
the initial music video to YouTube to receive comments
and criticism from those who watched it.
•The site reached out straight to my target audience of
young people and those who like British Hip-Hop and Rap.
•My analysis video was also uploaded so the audience also
got the reasons behind some of the creative decisions.
•The URL of the music video could be shared to other social
media platforms. This allowed me to connect with a wider
audience and get more views on the video. The use of the
comments function on YouTube was an integral part in
helping me completing the evaluation questions in
assessing what was good and bad about the video.

4. Excel
•I used Excel to evaluate the results of the feedback.
•The results from my pie chart where displayed in a pie
chart as I thought this was a more effective as you can see
the results in one quick glance. It showed me that the
video effectively targeted the audience that we set out to
target.
•The bar charts and pie charts could be put on WordPress
to link the results and audience feedback. This meant it
was easier it answer the evaluation questions.