The document is a development diary for a digipak. It summarizes the steps taken to design the digipak, including selecting photographs, editing the photos, laying out the design template, adding text and track listings, and other finishing touches. Photos were chosen and edited to match the theme and aesthetic of the project. Text was formatted and placed throughout the digipak to provide information to the audience in a clear and visually appealing manner.
1. -Development Diary for My Digipak-
I began by downloading a Digipak
format, which allowed me to create a
template for the Digipak, which will
help me in the composition of my
complete product. I then began by
going through the photographs from
my photo-shoot, whichI took whilst
filming which allowed me to create
photographs that linked directly to my
main product. I opened up the front
cover picture and changed the size so
that it will fit in the template. I then changed the
curve and the levels to maximize the colouring in the
photograph, which helps to draw attention
to the photograph. I then saved the
photograph and opened up my template.
Next I opened file < place and selected the
picture, which I then placed on my
template. I then went to edit < transform <
scale that allowed me to position the
picture correctly within the guidelines to
ensure that my Digipak opens and closes
correctly. I did this with both of my model
photographs placing them in a similar
layout to my mock up. I chose these
photographs as they follow the Male Gaze
Theory from Laura Mulvey, which will
attract the audience to the product, and
by using both a male and female model
I am able to extend my audience. I have also use the rule of thirds
in my photographs as it allows the setting and the model to be
shown whilst also being more ascetically pleasing to the audience.
I decided to use the blue tones in the picture as a basis for the rest
of my Digipak as it creates a familiar theme through out it, which
allows the audience to identify it as one unit of work. I decided to
use the blue colouring as it accentuates the environment as well as
the calm nature of the music, which I think you are able to grasp
through the use of this theme.
I them began editing the photograph that I want to
use on the text pages within my Digipak. I selected
an image that I had taken of the pier by the beach
which I thought would link with my theme so I
decided to use that photograph. I then opened it up
in Photoshop and began by changing the image size.
I then opened Image < Adjustments < Levels, Curves,
Channel Mixer and Exposure to create the colouring
2. I wanted for the image which
allowed me to match the
colouring to the colouring of the
models clothing which helps to
create a theme within the
products. I then placed and
transformed the image to fit in
the template. I changed the
orientation of some of the
picture to make sure that when
printed and placed together that
will come out in the correct
place.
I then began placing the text within my Digipak but first
I have to create a box for the text so that the text is
visible making it easier to read for the audience. I did
this by clicking on the shape tool and selecting the
rectangular tool, which allowed me to draw a shape
that would surround the text. After drawing the shape
in the selected place, I then
lowered the opacity, which allows
the background to be partially
seen through the rectangle which I
think creates a gentle feeling
instead of a harsh regimented
style which I think works better
with the genre to create a
complete package style. By doing
this you are also able to read the
text more clearly whilst also
maintaining a design technique within the Digipak. I decided to place the text
through with the black font as it helps to stand out ensuring that the audience is
able to read it whilst also creating a theme through out the design. The use of the
black text also works well with the light
background helping the design to stand out.
After doing this in the selected places I began
placing the text on the package, I decided to use Times
New Roman as my chosen font as I think it fits the
package style as well as it’s simplistic nature it is easy to
read which I hope will entice the audience into the
product. I added the text by using the text button which
allowed me to draw a box in which I could place my text.
Here is an example of what a final piece of text would look
like. I decided to place lyrics in my Digipak as it allowed
the audience to connect with the songs on a stronger
level, which I think comes through in this piece. I changed the size of the boxes
and the text size dependent of the design of the page so that the text helps to
accentuate the page not hinder it’s ascetical design.
3. I then decided to create the title on the front of the
Digipak that I thought reflected the nature of the
music; I once again used the text tool, which
allowed me to create a suitably sized text where I
wrote the bands name and the albums name. I
decided to use Times New Roman again to create
a unity and design style through my work
however I decided to place the text in bold which
allowed the text to stand out more than in the rest
of the Digipak, which will draw the audience into
the text. By placing the text in the selected place I
was able to I increase the noticeability of the text,
which is exactly what this piece of text needs to
be. I then used the text tool once again to create the track listing for the back
page. I decided to use the diamonds to separate
the titles which I think helps to make it clearer. I
decided to use the diamonds as I think they have a
unique style that I haven’t seen used before. I also
used them because they create juxtaposition, as
they are bold compared to the text. I created the
diamond through the shapes tool, which I then
placed in the selected place. I then used the
Duplicate Layer tool to ensure that the diamonds
are all the same size so that the pages flows better
and the eye line of the audience is not
distracted or dismissed.
I then had to place in my barcode for the
use of sales. I placed the barcode by
selecting a barcode off the
Internet and saving it to
my files. I placed it on the
Digipak by going to File < Place and selecting the barcode from
my files. I placed it on the back of my Digipak at the bottom of
the page, as this is the conventional place for the barcode to go. I
also placed it here so it doesn’t distract the eye line of the
audience from another more important object within the
Digipak. I then placed the title of the name and the album on
both spines of the Digipak so it was clear that who the artist was
which will help capture the audience’s attention as well as giving
them an insight into what the album may be like. I used the
diamond tool once again to create a break between the text as well as a theme
throughout the Digipak. The use of the diamond may also draw in the attention
of the audience, which may increase the interest in the project.
4. I then had to fill in the background
of the CD page which I did by using
the Paint Bucket Tool which. I then
decided to create a pattern on my
CD, which helped to create a
correlation and theme through the Digipak. I
decided to use quite a simple pattern that I had
used on other pieces of the Digipak, as it would
be easier to read the text on it. I did this by
placing the pattern on the square by duplicating
the layer and moving it across then lowering the
opacity so I was able to see the outline of the CD
and the template, which I then proceeded to rub
out so that the shape of the CD was clear in
contrast with the colour. I then placed the title
on CD but I decided to change the shape of the
text so that it fitted the CD better. I used the Arc
tool, which allowed me to shape the text to fit
the CD which I think creates an interesting
perspective for the CD whilst also creating a
definition between the Digipak and the CD.