1. What kind of media
institution might
distribute your media
product and why?

2. • There are many magazine publishing houses within the UK,
such as
…here is a list of most of the publishers in the UK
http://www.magforum.com/magazinepublishers.htm
• There are not many publishers that specialise in a specific
genre of magazine, for example ‘IPC Media’ have a complete
range of products from ‘Country File’ to ‘Marie Claire’ to
‘NME’.
… however publishers will only take on a product that they
believe it will appeal to its target market efficiently and sell.
Publishers

3. Distributors
• Here is a list of a selection of distributers within the UK
http://www.esources.co.uk/wholesale-suppliers/296/1/2/
Alike to how there are few publishing companies that specialise
in a specific genre of magazines, there are only a handful of
distributors that are specialised in a certain genre.
….. HOWEVER, this is an example of a distributor focusing on the
specific genre of music, http://www.musicmags.net/
… again similarly to publishing companies, distributors will only
take on a product if there is evidence of it being able to sell well.

4. BOHO…
• As there are few publishers and distributors who specialise to a
certain genre of magazine, they are influenced to take on your
product if there is evidence that it will thrive in the magazine market.
• This is good as due to the genre of my magazine (folk/indie), its target
audience will be of a large scale this is because of the incline of
interest in folk/indie artists such as Laura Marling, Taylor Swift and
Ben Howard.
• This means that it will attract publishers and distributors to investing
in the brand.

5. BOHO…
• However…
it may be worth aiming to get a specialised publisher/distributor
to invest in ‘BOHO’ as they will have more experience of the most
sufficient ways to promote and sell the magazine.
• For example, http://www.musicmags.net/, who specialise in
music magazines.