Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond
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DOn't know a meme from a gif. This presentation gives you a social lay of the land and tools to navigate it successfully.
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Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond
- 1. Social Media 101 A Crash Course On The Basics From Facebook To Twitter And Beyond
- 3. Agenda • The Lingo • The Platforms • The Plan • The Tools
- 5. Selfies, Retweets , Hashtags, Gifs, Memes, Interactions, Followers, Insights, Mentions, Amplify, R e a c h , Engagement, API’s, Conversation,Authenticity, Trolls, Transparency, Advocates, influencers, Bloggers, Tweets, Posts, Embed, Conversion, ROI, Analytics, Community manager, Likes, Comments, Shares, Fans, Integration
- 7. Selfies, Retweets , Hashtags, Gifs, Memes, Interactions, Followers, Insights, Mentions, Amplify, R e a c h , Engagement, API’s, Conversation,Authenticity, Trolls, Transparency, Advocates, influencers, Bloggers, Tweets, Posts, Embed, Analytics, Conversion, ROI, Community manager, Likes, Comments, Shares, Fans, Integration
- 9. 72 Percent of U.S. Adults Use Social Networks - up 800% since 2005 Source: Pew Research 2013
- 10. And all social users don’t look like this Source: Pew Research 2013
- 11. 78% of adults 30- 49 are social Source: Pew Research 2013
- 12. 60% of adults 50- 64 are social Source: Pew Research 2013
- 13. Women are more social than men; 74% percent to 70% Source: Pew Research 2013
- 14. Why should you be on social media? That’s where your customers are.
- 16. Big Social
- 17. Facebook: The Friends And Family Network
- 18. Twitter: The What’s Up Network
- 19. Linkedin: The Business Network
- 20. Pinterest: The Inspiration Network
- 21. Google+: The Google Network
- 22. Smaller Social
- 23. YouTube: The Video Network
- 24. Instagram: The Picture Filter Network
- 25. Vine: The 6 Second Network
- 26. Tumblr: The Curator Network
- 27. Slideshare: The Powerpoint Network
- 28. Blogs: The You Network
- 31. The 4 C’s • Clarity • Consistency • Creativity • Commitment
- 32. Clarity • Objective – Awareness – Sales – Research – Customer service • Measurement • Budget
- 33. Consistency • Your image • Your personality • Your presence
- 34. Creativity • Get creative with your content • Make sure its relevant, engaging, memorable and actionable
- 35. Commitment • Posting regularly • Engaging authentically (a two way conversation) • Measuring often • Making adjustments • Rinse and repeat
- 37. Social Listening • Tweetdeck • Social Mention • Google alerts • Statigram • Social Bakers • Shoutlet • Brandwatch • Sysamos
- 38. Social Management • Hootesuite • Social Oomph • Platform schedulers • Buffer • Radian 6
- 39. Social Measurement • Platform Insights • Google Analytics • Social Bakers • Shoutlet • Brandwatch • Sysamos
- 40. Social Resources • Social Media Examiner • Mari Smith • Amy Porterfield • Social Media Today
- 41. Questions
- 42. Thank You
Notas del editor
- Engagement – wat you are doing on social and also what you measureAnaytics – that’s the data from measuringIntegration – that is the strategy to get the most from your social efforts
- Get URL
- (89% of adults 25-34 are social)
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- Todd Wheatland
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- How Am I going to keep this all straight
- Women
- Women
- Women
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- Women