1. Audience Research Questionnaire

2. Audience research questionnaire 1. How much would you spend on a magazine a month? £1 – I £2 - II £3 - IIIII £4 - I £5+ - I 2.Do you go to gigs/festivals? If so which ones? -READING IIIII -Up and coming artists II - REWIND I - TRUCK I - GLASTONBURY I - NONE I 3.What type of music are you into? Rock - II Pop -I Dance/Electronic – III R&B – IIII Classical – Reggae - I 4.What would encourage you to buy a music magazine? Competitions – I Free CD/Poster – II Interviews with bands – IIIIIIIII New releases reviews – IIIII Coverage of festivals/gigs –II Discount on clothing lines – I 5. How do you access music? Illegal downloads (e.g. limewire) - III Legal downloading (e.g. iTunes) - IIIIII Live stream tracks -I Other - I -BUYING CDs II 6. What websites do you regularly use? - FACEBOOK -IIIIIII -BBC - -GOOGLE -III -YOUTUBES AND BLOGS ON CELEBRITIES - II 7. Where do you watch music videos? TV - IIIIII Online - IIII Other - I 8. What music channels/TV programmes do you watch? The Box - I MTV - IIIII Viva -I 4 MUSIC - IIII KERRANG - I SCUZZ - I

11. Results From these results you can see that 46% of people would prefer to spend £3 on a music magazine, so the price for my magazine will be around £3. You can also see that the gigs/festivals that most people go to are Reading and Leeds, as a result of this I will include information about these festivals in my magazine so that it attracts the right kind of audience. When asked what genre of music they are into, most people (37%) said Rock rather than any of the others such as Pop, Reggae and R&B, because of this the type of audience I will target in my magazine will be people who like Rock music. I will also include an interview with a band or singer in my magazine because looking at the results from the audience feedback, the majority of people said they would buy a magazine if it had an interview with a band. I found that most people access music through legal downloading (such as ITunes) or buying CD’S so I will include information about the latest CD releases and latest songs to download from iTunes. I have found from these results that the most used website was YouTube and the second most used website was Facebook, In the production of my magazine I will use this information to attract the right audience, I could include links to YouTube videos of live performances by bands, or show them their favourite bands Facebook pages. When asked where do you watch music videos i found that most people watched them on Music channels, so i then asked What music channels do you watch and found that the most popular music channel was MTV so I will take this into account when designing my magazine and make sure it includes some information about not only MTV but also 4 Music because this was the second most preferred music channel, if I include information about this channel as well there will be a wider audience that my magazine attracts.