Collective Intelligence Web 2.0

1. Collective Intelligence
“The real heart of web 2.0 is collective
intelligence which I have defined as harnessing
the network effect to build applications that get
better the more people use them”
- Tim O’Reilly

2. Open Source Software
Open Source Software is computer software that is
available in source code form for others to study,
change and improve the content.

3. The Open Source Movement
• Linux – a Unix-Based operating system
used predominantly in servers
• Apache — a leading server software
and scripting language on the web
• OpenOffice.org – an office suite
software with word processor,
spreadsheet, and presentation
capabilities

4. Soundcloud
SoundCloud was
established in August,
2007, in Berlin,
Germany, by sound
designer Alex Ljung and
artist Eric Wahlforss. It
had the intention of
allowing musicians to
share recordings with
each other, but later
transformed into a full
publishing tool which
also allowed musicians
to distribute their music
tracks

5. Disadvantages of Open Source
• Fraud and security e.g Emerald vs Linden Lab
over ‘Second Life’

6. Collective
Intelligence
Wikinomics
[Don Tapscott & Anthony Williams]
2006
‘Peer – to – peer’
No hierarchy
http://www.freeopenbook.com/upgrading-repairing-
pc/ch20lev1sec3.html
‘GLOBAL BRAIN’
National and cultural
boundaries reduced

7. RemixingFree creativity
Collaborative Model
Collective Intelligence –
Creating something ‘new’
http://www.youtube.com/watch?v=_OBlgSz8sSM

8. “People individually and
collectively program the web”
“New consumer power”
“The power to become their own
supplier”
Customer Power

9. Collective intelligence
Creating something ‘new’ from something that already exists
Can it be trusted?
Bad news for business?
Creative Commons

10. Macro Wikinomics
New focus
Applied across society & all
institutions
ENGAGING customers
Co-Innovation
Societal Shift

11. AMAZON

12. Harnessing collective intelligence

13. +-9

14. Is collective intelligence good or bad?