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To
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      Mobile Tech in
      Libraries

            Ellyssa Kroski
Why Mobile Matters

   There are 5.3 billion global mobile subscribers
   (that's 77 percent of the world’s population).
                         ‐International Telecommunications Union


   1 billion of the world’s 4+ billion mobile
   phones are now smartphones.
                            ‐Microsoft Tag



   83% of American adults own a cell phone.
                         ‐Pew Internet & American Life Project




   87% of US smartphone owners access the internet
   or email on their handheld.
                           ‐Pew Internet & American Life Project
‐ Microsoft Tag
Library Content To-Go

                                         QR Codes
             Library Websites                         SMS




   Augmented Reality                                        Mobile OPACS




                                                         Location‐Based Social Networks
   Mobile Collections




                                                      Audio tours
                   Library Instruction    Databases
Library Websites
               &
          Apps


  44 Billion Mobile App Downloads by
          2016, Says ABI Research
                          ‐ABI Research
Library Websites & Apps

                      News & Events




Branch Locations
                                      Library Hours
Library Websites & Apps
                      Computer Availability




Account Information
                                              Mobile Databases
Book Recommendation Apps
Mobile OpACs

 One half of all local searches are
 performed on mobile devices.
                       ‐Microsoft Tag
LibraryThing
III AirPac
                          LibraryAnywhere




             SirsiDynix
             BookMyne
                          Also:
                          Polaris Mobile Pac
                          Boopsie Service
QR Codes




14 Million US Adults Used QR Codes in June 2011
                                      ‐Microsoft Tag
QR Codes in the Catalog Lead to
       Building Maps




        University of Bath Library
QR Codes in the Stacks Link to Electronic
              Resources




       Florida State U College of Law Research Center
QR Codes Link New Releases To Book
              Reviews




      Florida State U College of Law Research Center
QR Codes in Popular Books
Lead to Recommendations




     Contra Costa County Library
Location-Based
           Social
     Networks

There are 10 Million Foursquare users making
3 million checkins per day.
                     ‐ Foursquare/Business Insider
Libraries on Foursquare Offer
 Tips and Check-in Incentives
Patrons can Experience Library
Collections Related to Where They Are
Augmented
             Reality

Mobile AR will…change not only the way humans
interact with machines but also the way humans
interact with their environment.
                          ‐ Forrester Research
London Tube AR App Points Out Closest
              Stations
Nearest Wiki App Provides Info About
        Nearby Landmarks
AR Shelf Reading App Flags Misplaced
               Books




            •http://tinyurl.com/3kfrkta
Library SMS
       Notifications


6.9 trillion SMS messages were sent in 2010. SMS traffic
is expected to break 8 trillion in 2011.
                            ‐Portio Research
Text Alerts Remind Patrons
When Materials Are Coming Due
Text Alerts Let Patrons Know When Their
     Items Are Available for Pick-Up
Texting from the Catalog Sends
  Records to Patrons’ Phones
SMS Reference




6.9 SMS trillion messages were sent in 2010. SMS traffic
is expected to break 8 trillion in 2011.
                            ‐Portio Research
Text Reference Makes Getting Info
         Easy & Informal
Texting Services Offer Timely Responses
         to Patrons on the Go
Mobile Library
          Collections

According to the AAP, eBook sales in February 2011 were
$90.3m making digital books the largest single format in the
US for the first time ever.      ‐The Guardian
Mobile Collections Offer Access to Library
          Treasures On the Go




               Bavarian State Library
Library Collections Can Be Offered for
       Many Types of Devices




          British Library 19th Century Collection
Mobile Digital Image Collections Are
  Perfect for the Mobile Platform




            Duke University Libraries
Mobile Collections Can Be Offered
Through Services Rather Than Created




    OverDrive


                          e-NYPL
Libraries Lending
              Devices

The share of adults in the United States who own
an e-book reader doubled to 12% in May, 2011 from
6% in November 2010.
                            ‐Pew Internet & American Life Project
Libraries Lend iPods with
       AudioBooks
A Library Lends iPods with Listening
   Assignments for Music Courses
Libraries Are Lending Kindles
Libraries Are Lending iPads
Library
        Instruction
            To-Go

There are over 200 Million YouTube views on mobile
devices per day.                  – Microsoft Tag
Educational Podcasts Engage Patrons
Videocasts Teach Info Literacy Skills
Mobile Databases




96% of Undergraduate students own a cell phone.
                          ‐Pew Internet & American Life Project
Database Publishers Offer Mobile
Content to Researchers On the Go




    PubMed           AccessMyLibrary - Gale
Database Publishers Offer Mobile Content
       to Researchers On the Go




      Ebsco                  Summon
Content Providers Are Teaming
 Up with Mobile Developers




   WorldCat            RedLaser
Mobile Tours



50% of smart phone owners use their phones to
access maps and directions.
                       ‐ Nielsen Company
Mobile Tours Engage Patrons
 Using Familiar Technology




   North Carolina State University’s WolfWalk
Geo-Location Can Be Used To
 Offer Personalized Tours




    Oregon State University Libraries BeaverTracks
Ways to “Go Mobile”
Mobile-Only Websites
•   Boopsie: http://www.boopsie2.com
•   Winksite: http://winksite.com
•   Zinadoo: http://zinadoo.com
•   dotMobi: http://site.mobi
QR Codes

• QR Code Generators
  – http://qrcode.kaywa.com
  – http://delivr.com/qr‐code‐generator
• QR Code Readers
  – BeeTagg
  – i‐nigma
  – NeoReader
Location-Based Social Networks

• Foursquare
  – http://www.foursquare.com
• Facebook Places
  – http://www.facebook.com/places
• Gowalla
  – http://gowalla.com
SMS Reference Services

• Google Voice
  – http://www.google.com/voice
• LibraryH3lp
  – http://libraryh3lp.com
• Text‐a‐Librarian
  – http://www.textalibrarian.com
Augmented Reality

• Layar
  – http://www.layar.com
• Google Goggles
  – http://www.google.com/mobile/goggles
• AcrossAir
  – http://www.acrossair.com
Re-Heat this Prez
http://www.slideshare.net/ellyssa




    Ellyssa Kroski
   http://www.ellyssakroski.com

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