2. Why Mobile Matters
There are 5.3 billion global mobile subscribers
(that's 77 percent of the world’s population).
‐International Telecommunications Union
1 billion of the world’s 4+ billion mobile
phones are now smartphones.
‐Microsoft Tag
83% of American adults own a cell phone.
‐Pew Internet & American Life Project
87% of US smartphone owners access the internet
or email on their handheld.
‐Pew Internet & American Life Project
19. Augmented
Reality
Mobile AR will…change not only the way humans
interact with machines but also the way humans
interact with their environment.
‐ Forrester Research
30. Mobile Library
Collections
According to the AAP, eBook sales in February 2011 were
$90.3m making digital books the largest single format in the
US for the first time ever. ‐The Guardian
35. Libraries Lending
Devices
The share of adults in the United States who own
an e-book reader doubled to 12% in May, 2011 from
6% in November 2010.
‐Pew Internet & American Life Project