The New Philanthropists: Fundraising with Diverse Communities
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The New Philanthropists: Fundraising with Diverse Communities
- 1. latino marketing & communications The New Philanthropists: 1105 North Lamar Austin, Texas 78703 Fundraising with v/f (512) 501-4971 site: www.cultural-strategies.com blog: www.hispanictrending.net Diverse Communities
- 9. culturalstrategies The Opportunity! Authen0c Leadership that goes beyond tokenism Fundraising Opportuni0es that have gone un-‐tapped Increased Awareness to and relevance in a growing mul0cultural Texas
- 11. culturalstrategies H-E-B workers pledge $1 million to United Way Employees from 54 H-E-B stores in Central Texas counties pledged more than $1 million to the annual United Way Capital Area campaign. Radio listeners raise $160K for Dell children’s hospital Dell’s Children’s Medical Center raises $160,000 with a partnership with Border Media stations La Ley, 98.9 FM, and Digital 92.5 Hispanic Giving Circle, FuturoFund Austin raises $125,000 FuturoFund Austin, a Latino giving circle is a collective effort to engage the Hispanic community through philanthropy and leadership. Over the last two years, Futuro Fund has raised $125,000.
- 12. culturalstrategies Engagement • Values • Principles
- 13. culturalstrategies Values • Authenticity – Being true to yourself and to your community; commitment to your character. • Innovation – Always learning; being creative and finding new solutions to problems. • Collaboration – Bringing people together; working together for the common good.
- 14. culturalstrategies AUTHENTICITY Being true to yourself and to your community; commitment to your character. Essential elements • Engage with honesty • Let words and actions reflect the reality of others • Genuinely listen to the community • Have the community’s best interest at heart • Seek to understand • Walk the talk
- 15. culturalstrategies INNOVATION Always learning; being creative and finding new solutions to problems. Essential elements • More than thinking out of the box • Be inclusive • Be relevant • Be culturally aware • Fill the void • Connect the dots • Understand the big picture and the small picture • 99% perspiration and 1% inspiration
- 16. culturalstrategies COLLABORATION Bringing people together; working together for the common good.. Essential elements • Know and understand the community landscape • Understand the strengths and challenges of the community • Know the people invested in the issues • Know the formal/informal and thought leaders • Seek to collaborate rather than compete; to enhance rather than reinvent.
- 17. culturalstrategies Principles Engage - Share your experience. Discuss viewpoints. Respect others. Educate - Learn the issues. Acquire new skills. Know your community. Volunteer - Give an hour. Give a Saturday. Give your best. Advocate - Champion a cause. Stay informed. Raise Awareness. Find your voice. Give - Research. Understand. Invest. Lead - Influence others. Open doors. Create systemic change.
- 18. culturalstrategies Think you KNOW what your donors think? How about asking them. Focus Groups Don’t Lie Celeste Guzman Mendoza Chief Development Officer University of Texas Press
- 19. culturalstrategies Latino Engagement Framework • Latino Engagement is a process of building community, relationships, & trust with Latino communities. • Latino Engagement utilizes authentic engagement strategies that create advocates for people, neighborhoods & issues within communities. • It is an inclusive, innovative & culturally relevant approach that informs, educates, engages & strengthens communities. • 4 T’s: Time, Talent, Treasure and Trust
- 20. culturalstrategies Doors Activities Family Family Ayuda al Culture School Church Projimo Faith Work
- 21. culturalstrategies Latino Profiles • Tribes • Social groups • Natural • Associate with like-minded and/or people we feel comfortable with • Professional and personal • Families • In-person and online
- 22. culturalstrategies Latino Profile: Professionals • Family • Leadership development • Education • Investors • Value inclusion
- 23. culturalstrategies Latino Profiles: Tejanos • History • Community connectedness • Rally around Tejano heritage and music • Acknowledgement
- 24. culturalstrategies Latino Profiles: Immigrants • Rely on family for personal and business matters • Church • Traditional entrepreneurs • Trust in fewer individuals/groups • Word of mouth • Trust Spanish Media
- 25. culturalstrategies Latino Profiles: Mexican Nationals • Business Entrepreneurs • Sense of Security • Isolated • Educated • Affluent
- 26. culturalstrategies Latino Profiles: Jessika Duarte-Gomez • Born in Venezuela, Jessika has made the US her home since she was ten, allowing her to develop a bicultural identity that goes beyond just easily shifting from English to Español. • Listens to NPR and loves The Daily Show • Cultural Anthropologists and cares about clients and nonprofits
- 27. culturalstrategies Latino Profiles: Paulina Artieda • Made a career out of her passion, creativity • Explores different cultures • Listens to everything from hip-hop to Spanish alternative • Creates her own trends • Reads biographies and Gabriel García Márquez • Tweets and listens to Radio Arte • Loves a bargain but doesn't mind indulging on price when the quality is there • Trilingual - English, Spanish and Spanglish
- 28. culturalstrategies Engagement Strategies – Start Today! – Connect with the culture. – Build relationships. – Be a resource. – Understand your market. – Make your organizational brand multicultural friendly. – Go to the people. – Be committed.
- 29. culturalstrategies Resources Latino Philanthropy Literature Review http://www.philanthropy.org/programs/literature_reviews/latino_lit_review.pdf A comprehensive look at Latino philanthropy in the U.S., that includes historical information about some of the major Latino communities in the U.S., reasons Latinos give to nonprofit organizations, and a list of some of the nonprofits that receive the most funding from Latinos. Latino Philanthropy: Expanding U.S. Models of Giving and Civic Participation http://www.cof.org/files/Documents/Publications/Cultures_of_Caring/latino.pdf ORGANIZATIONS DEDICATED TO THE STUDY AND ENHANCEMENT OF LATINO PHILANTHROPY Hispanics in Philanthropy Online http://www.hiponline.org/home/about+hip National Latino Funds Alliance http://www.hispanicfederation.org/index.php? option=com_content&view=article&id=42&Itemid=75
- 30. culturalstrategies Q&A Armando Rayo vp, engagement Cultural Strategies www.cultural-strategies.com arayo@cultural-strategies.com www.MandoRayo.com 512-785-0447