how i addressed my target audience for my music magazine

1. Q5) How did you
attract/address your
audience?
Eloise Clark

2. Working Out My Magazine
• I spent sometime looking at different kinds of music magazine
• I looked at the different genres and how their styles, layouts,
colour schemes, fonts, and general presentation differed from
each other.
• I then decided which genre I knew more about or which I would
find easiest styling my models for.

3. After My Research
• After looking at the
different magazines and
choosing a genre I
started to put together
a questionnaire to hand
out.
• This was to get an idea
of what people might
like to see in the
magazine and the style
etc.
• (Questionnaire on slide
4.)
• However after some
more research I
changed my
questionnaire a little
• This was because some
of the original questions
were too long
• I did not want people to
get bored answering my
questionnaire so I tried
to make it quick and
simple.
• (Questionnaire on slide
5.)

4. FIRST
QUESTIONNAIRE

5. UPDATED
QUESTIONNAIRE

6. Getting Results ForQuestionnaires
• I wanted to receive a wide range of results for my
questionnaire and I had to work out how to do so.
• I passed a few out to friends at college.
• I then sent out a few to my friends on social media sites such
as Facebook, this is a good way to reach people and get
responses.
• I also was able to pass a few out at my mums work, this
allowed me to get some results from people aged over 20.
• And the other useful place was at my brothers university, he
passed a few out to his friends and house mates.
• Handing out the questionnaires like this enabled me to get a
diverse set of results by having a large age range and also
opinions, I was able to see what people were interested in.
• The questionnaire allowed me to decide my target audience’s
age, style and whether it would be more lenient towards a
gender.

7. Some Results From Questionnaire
0
5
10
15
Age
16-20
21-25
26-30
Frequency of magazine purchases
Weekly
Fortnightly
Monthly
Never
0
2
4
6
8
10
12
£2-2.99 £3-3.99 £4-4.99
Prices
Features
Gig Reviews
Gossip
New Music
Interviews
Events

8. This means…
• After looking at the results and putting them into graphs I was able
to determine more easily what my magazine should include and
represent.
• The results also allowed me to see what people are attracted too,
this way I could include all sorts of features that are relevant to the
magazine and gain a large audience.
• I decided to focus my magazine on a set target audience, such as
female dominated around the ages of 16 – 21. However this does
not mean I will rule out ideas of features that would appeal to male
readers.
• These results are also able to give me an idea of the price range I will
set, even though the male responders did not have a large price
range, I am able to push it a little because of the female result and
as my magazine will be targeted mostly to female readers then I can
focus my pricing around them too.