The document outlines an extensive media plan for Linkin Park's Beijing concert. It details coverage across various media including TV, radio, mobile, print, online and out-of-home advertising. It lists specific placements and estimated reach for each channel in both Beijing and nationwide in China. The plan spans from mid-June through early August around the concert dates and includes TV commercials, articles, banners, posters and more. The total estimated value of the extensive multi-channel plan is over 108 million RMB.
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Linkin Park Concert--Beijing Media Plan
1. Linkin Park Beijing Conce
Media Coverage
China
MTV
全国
TV TV
Zebra TV China
兵团卫视 全国
CRI Hit FM 88.7 Beijing
Radio Radio
中国国际广播电台FM88.7 北京
China
Mobile Phone WAP tmpiao.cn
全国
Beijing Times Beijing
Daily Beijing
京华时报 北京
FESCO magazine FANS Beijing
Monthly
FESCO《外企时尚生活》 北京
Fashion Weekly Beijing
Magazine Bi-weekly
风尚志 北京
Beijing
English Beijinger
北京
China
全国
Ticketmaster China China
TM 全国
特玛捷中国
China
全国
Tencent 腾讯 China
(200 millions page view every day) 全国
Portel youku.com 优酷网
China
website (200 millions page view every
全国
day)
Website
2. Portel
website
mop.com 猫扑 China
Website
(150 millions page view every day) 全国
China
Musical www.9sky.com
全国
China
Beijinger.com
全国
Financial Times EDM China
全国
Others
FESCO EDM China
(150,000 subscribers) 全国
China
Americain Chamber of Commerce
全国
Fans club China
www.linkinparkcn.com (more than 20,000 users)
website 全国
Beijing
Cinema 15 Movie Theaters
北京
TVC in 2000 Taxi Beijing
Bus
(Touch Media) 北京
Subtitle ads in 11400 Bus TV screen Beijing
Taxi
北广传媒移动电视 北京
Gong Ti Box Office Beijing
工体票房 北京
Outlets
Caissa travel agencies Beijing
8家凯撒国旅连锁门店 北京
30 international restaurants Beijing
30家西餐厅 北京
Café,
10 five stars hotels Beijing
Restaurants,
hotels 10家五星级酒店 北京
90 Cafe Beijing
OOH 90家上岛咖啡店 北京
户外 10 universities Beijing
10所大学 北京
Schools
10 International Schools Beijing
10所国际学校 北京
Beijing
VICS
北京
Night club
Beijing
Cash Box KTV
北京
Beijing
Press conference
北京
Events
Beijing
Behavior art in downtown, shools
北京
Ticket Jacket Beijing
票套 北京
Concert
Concert program Beijing
节目单 北京
3. Poster Poster Beijing
Production
海报 海报 北京
Total
4. nkin Park Beijing Concert Media Plan
June/09
15 16 17 18 19 20 21 22 23 24 25 26 27 28
Form
mo tu we th fr sa su mo tu we th fr sa su
30quot; TVC
30秒TVC
30-sec TVC
4 times/day*20day
15sec * 7 times * 12 days
wap banner ads
half page ads
full page ads
half page ads
half page ads
Ticketmaster.cn Front
Page Banner Ad
Newsletter
Sub page which combines video
sharing,
live photos sharing,
interactive contests
QQ Minisite Banner Ad
960*180 pixel Banner
40 days
Youku Minisite post-video TVC
15-sec TVC
10000/day*10videos*40days
5. Mop.com Banner Ad
40 days
Web banner ads
Web banner ads
EDM
EDM
web banner
ads & EDM
Web banner ads
30-sec TVC aired at lobby screens
10times/day*15theaters * 14 days
30quot; TVC
30秒TVC
60 times * 12 days * 11400 bus
Posters, flyers, post cards
Posters, flyers, post cards
Post cards
Post cards
Post cards
Posters
Posters
Posters, flyers, post cards
Post cards
Posters, flyers, post cards,
roller stander, backdrop
Banner on T shirt
Ticket Jacket
票套
Concert program
节目单