Care2 Frog Loop Advocacy M+R Strategies Final
•Descargar como PPTX, PDF•
4 recomendaciones•898 vistas
This presentation covers the benefit of nonprofit advocacy as a means of cultivating donors, and discusses strategies for fundraising and advocacy such as taking advantage of current events and news cycles for improving nonprofit campaign results.
Recomendados
Recomendados
Más contenido relacionado
Último
Último (20)
Destacado
Destacado (20)
Care2 Frog Loop Advocacy M+R Strategies Final
- 1. Connecting Online Advocacy to Fundraising January 26, 2010 Steve Daigneault, VP eCampaigns, M+R Strategic Services(Amnesty International USA) sdaigneault@mrss.com Mark Davis, Director Technical Solutions, Blackbaudmark.davis@blackbaud.com Justin Perkins, Director of Nonprofit Strategy, Care2justin@care2team.com
- 2. Using WebEx Chat & raise hand If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 668 664 929 If you lose your internet connection, reconnect using the link emailed to you. WebEx Support: 1-866-229-3239
- 3. This Webinar is being Recorded The webinar will be available on the Frogloop blog at http://www.Frogloop.com You will receive a link to this presentation following the webinar. Tweeting the webinar? Use the Twitter hashtag: #Care2
- 4. Agenda Introductions Advocacy Overview and Industry Benchmarks The “Issues Du Jour” Concept and Case Studies Connecting Advocacy and Fundraising Best Practices Case Study Discussions
- 6. Advocacy Overview and Industry Benchmarks Mark Davis, Director Technical Solutions, Blackbaud
- 7. Key Ingredients for Online Advocacy
- 11. Need to identify and cultivate your super-activists.Source: M&R Strategies: 2009 eNonprofit Benchmarks Study
- 12. Online Action Campaigns Fuel Fundraising Activists are seven (7) times more likely to donate, compared to supporters who did not previously take an online action for the organization Source: Charitable Memberships, Volunteering and Discounts: Evidence from a Large-Scale Online Field Experiment. May 2009, National Bureau of Economic Research, A. Lange, A. Stocking.
- 13. Targeting the Right Activists for Fundraising Appeals
- 14. The “Issues Du Jour” Concept and Case Studies Steve Daigneault, M+R Strategic Services(Formerly Amnesty International USA)
- 15. What is “Issue Du Jour”? Relevance required for any online engagement No one cares about yesterday’s newspaper Make sure your message isn’t yesterday’s news Immediacy is Required for Online Advocacy and Fundraising
- 16. Imperfect/On-time is Better Than Perfect/Late Open rate: 30% (vs. 13%) Response rate: 25% (vs. 10%)
- 17. Show Relevance Link to News Articles & Reports
- 18. Real News is Always Better than Fake news. Action items tied to specific news yields double the response rate of non-specific stories
- 19. Real News Requires a Real Plan
- 20. Show Success and Movement
- 21. This action raised more money than a straight up appeal Advocacy + WHAT? = Money
- 24. Tell them your plan.
- 25. That Moment: after they act, ask them to give.
- 26. Integrate: actions + fundraising = Oreos + milk.
- 27. Case for action = case for giving: know it!
- 28. Report back: even if mixed.
- 30. Next Steps: Building a Program Answer: what is happening today that most people know about that is directly relevant to my mission? Develop a campaign around this issue / concept Set a goal: what can you achieve that will help move your mission forward? Develop a message calendar Plan actions that go from easy to hard Tell them what happened
- 31. Additional Case Study Examples Mark Davis, Director Technical Solutions, Blackbaud
- 32. Common Cause – Micro-Campaign Site Over 50,000 Emails and Beat Fundraising Goals Map Mash-up Provides Interactivity
- 33. International Fund for Animal Welfare – Year-End Appeal Target Appeals based on Advocacy Interest Tie Donation to Specific Action
- 34. IFAW – Welcome Campaign Automated Welcome Campaign Series to Convert Facebook, Event, Website, and Advocacy Subscribers to Donors Average Email Donation Conversion: 0.13% (from M&R Benchmark Study IFAW Welcome Campaign Success 10-20X Average Conversion Rates
- 35. Equality California – “No on 8” Wedding Registry Over 1,700 Couples Raising Over $1M Online
- 36. Questions and Answers Want to Contact Us? Steve Daigneault- sdaigneault@mrss.com Mark Davis - mark.davis@blackbaud.com Justin Perkins- justin@care2team.com
Notas del editor
- * This recent data for the first time proves something we’ve known all along: Conducting online action campaigns (which is Care2’s specialty) is a powerful way to identify, recruit and cultivate donor leads.* This is because people who take action are among the most predisposed to taking the extra step of donating money to a nonprofit cause that they care about.