Are you wondering how to find clients as a new coach, consultant or service-based entrepreneur? Join Elsa Alexandra and discover how to attract your ideal customers through blogging, create a credible online brand, and build your business with little to no marketing budget. By 2020, customers are expected to manage 85 percent of their relationships with enterprises without talking to a human, according to Gartner Summits. And B2B companies that blog already generate 67 percent more leads per month than those who do not blog, Hubspot reports. At the same time, only 35 percent of B2B marketers have a documented content marketing strategy, says the Content Marketing Institute. This means that up-levelling your online marketing strategy is not an option but a must. And if you start strategically blogging right now, you’ll have a head-start and be more effective than most business owners. In an actionable workshop originally presented at Interesting Talks London, Elsa shared: • Why blogging is one of the most effective and easiest marketing tools you can use to build your business today. • How to position yourself as an expert in your field through blogging, even if you’re just starting out. • How to connect with the people who are looking for the exact solutions you offer. • How to create a website that captures leads for your business while you sleep. • How to consistently come-up with valuable content that keeps your audience coming back for more. • How to turn your blog browsers into fans and fans into buyers. • How to elegantly offer your services via your blog without being pushy. • How to grow your credibility and audience through guest-posting. This is the slide-pack presented during the workshop where participants learned how to create (or re-create) a classy online presence that builds your business 24-7. Everything you’ll learn through these slides is based on proven marketing strategies that have worked for Elsa and so many of her clients. If you'd like to learn more about this workshop and Elsa's services, please visit www.ElsaAlexandra.com or email info@elsaalexandra.com

1. © 2015 Elsa AlexandraElsaAlexandra.com
with
BLOGGING
FOR
BUSINESS
BUILDING

2. From
CORPORATE
CityGirl
ElsaAlexandra.com © 2015 Elsa Alexandra

3. ElsaAlexandra.com
To
MUMPRENEUR
© 2015 Elsa Alexandra

4. ElsaAlexandra.com © 2015 Elsa Alexandra

5. ElsaAlexandra.com
“I want to set an
empowering example
for my daughter
that she can
BE and ACHIEVE
anything she desires”
© 2015 Elsa Alexandra

6. THIS IS FOR
YOU IF
You want to quit corporate and
start your own business but
don’t know how to get started.
You’re a new entrepreneur and
you want to learn how to
attract more customers for
your business.
You’re an established
entrepreneur but haven’t been
making the most of the online
opportunity.
ElsaAlexandra.com © 2015 Elsa Alexandra

7. START BUILDING
YOUR AUDIENCE
Even Before You Have Anything to Sell
You Can Use Blogging to
ElsaAlexandra.com © 2015 Elsa Alexandra

8. CASE STUDY Social Triggers™
“See how I had no
product for the first
13 months?
I built an audience
and then I sold
them stuff.”
— Derek Halpern, founder of
SocialTriggers.com
Source: SocialTriggers.com, How to Start a Business as a Jack of All Trades, reprinted with permission.
ElsaAlexandra.com © 2015 Elsa Alexandra

9. BUILD UP YOUR
BRAND
And Remind Clients to Buy !
You Can Use Blogging to
ElsaAlexandra.com © 2015 Elsa Alexandra

10. CASE STUDY Madderson London
Source: MaddersonLondon.com, reprinted with permission.
ElsaAlexandra.com © 2015 Elsa Alexandra

11. EXPAND YOUR
REACH
And Get Massive Publicity
You Can Use Blogging to
ElsaAlexandra.com © 2015 Elsa Alexandra

12. CASE STUDY Elsa Alexandra
Featured on
after becoming a
blogger for
ElsaAlexandra.com © 2015 Elsa Alexandra

13. WHAT YOU
WILL LEARN
Nº1 What it Is.
Nº2 Why it Matters.
Nº3 Simple 5-Step Strategy.
Nº4 How to Take it Further
ElsaAlexandra.com
#BizBuildingBlogging
© 2015 Elsa Alexandra

14. ElsaAlexandra.com
Nº1
WHAT IT IS
© 2015 Elsa Alexandra

15. Noun. A website containing a writer's or group of
writers own experiences, observations, opinions, etc.,
and often having images and links to other websites.
Verb.To maintain or add new entries to a blog.
Speaking of Blogs & Blogging…
ElsaAlexandra.com
Source: dictionary.com
© 2015 Elsa Alexandra

16. All blogging is NOT
created equal
#AmateurBlogging
#ProfessionalBlogging
#BizBuildingBlogging
3 Types of Blogging
ElsaAlexandra.com © 2015 Elsa Alexandra

17. ElsaAlexandra.com
Nº2
WHY IT MATTERS
© 2015 Elsa Alexandra

18. “Up-levelling your online
marketing strategy is not
an option but a must!”
By 2020, customers are expected
to manage 85 percent of their
relationships with enterprises
without talking to a human,
according to Gartner Summits.
B2B companies that blog
already generate 67 percent
more leads per month than
those who do not blog,
Hubspot reports.
At the same time, only 35
percent of B2B marketers have a
documented content marketing
strategy, says the Content
Marketing Institute.
ElsaAlexandra.com © 2015 Elsa Alexandra

19. “GET NOTICED IN A
NOISY WORLD”
—Michael Hyatt
Be Strategic, Consistent… And Persist!
Your Challenge:
ElsaAlexandra.com © 2015 Elsa Alexandra

20. ElsaAlexandra.com
Nº3
5-STEP STRATEGY
#BizBuildingBlogging

21. STEP 1: Create a Classy Online Presence
STEP 2: Reverse Engineer Your Blogs
STEP 3: Turn Blog Browsers Into Fans
STEP 4: Turn Fans Into Buyers
STEP 5 : Expand Your Reach
ElsaAlexandra.com
#BizBuildingBlogging
© 2015 Elsa Alexandra

22. ElsaAlexandra.com © 2015 Elsa Alexandra

23. ElsaAlexandra.com
End of Blog Post Example
© 2015 Elsa Alexandra

24. ElsaAlexandra.com © 2015 Elsa Alexandra

25. ElsaAlexandra.com
Source: NathalieLussier.com
© 2015 Elsa Alexandra

26. STEP 1: Create a Classy Online Presence
STEP 2: Reverse Engineer Your Blogs
STEP 3: Turn Blog Browsers Into Fans
STEP 4: Turn Fans Into Buyers
STEP 5 : Expand Your Reach
ElsaAlexandra.com
#BizBuildingBlogging
© 2015 Elsa Alexandra

27. TAKE IT FURTHER
Blogging for Business Building
ElsaAlexandra.com
Download your FREE step-by-step guide:
elsaalexandra.com/bizbuildingblogging/
*No opt-in required
© 2015 Elsa Alexandra

28. THIS WORKS IF…
You’re clear about your NICHE.
You know your AUDIENCE.
Understand your Ideal Client’s
FEARS, FRUSTRATIONS,
DREAMS & DESIRES.
You know how to
COMMUNICATE effectively.
You know how to
PACKAGE & POSITION
your expertise.
ElsaAlexandra.com © 2015 Elsa Alexandra

29. YOUR PRE-WORK:
ElsaAlexandra.com
Nº1
Define Your Niche
Nº2
Know Your Ideal Client
Nº3
Package & Position
Your Expertise
© 2015 Elsa Alexandra

30. CASE STUDY Gabriella Kindert, MBA, MA
Founder of One-Life.org (Nov 2014)
Amazon best-selling author of
The Busy Executive Diet (Nov 2015)
“I reached out to Elsa to talk
about One Life, my plan to set
up a platform for executives.
Elsa is a great coach and helped
me a lot in shaping my plan.
She encouraged me to follow my
passion and helped me manage
uncertainty.”
ElsaAlexandra.com © 2015 Elsa Alexandra

31. ElsaAlexandra.com
ONLINE BUSINESS
+
FEMININITY
My Passion
Helping women entrepreneurs create beautiful careers on
their own terms and without sacrificing who they truly are.
© 2015 Elsa Alexandra

32. COMPLIMENTARY 1:1
Business Breakthrough Session
ElsaAlexandra.com
Know WHY you have
been struggling to start or
grow your business… and
WHAT to do about it.
*first 6 ladies who qualify
© 2015 Elsa Alexandra

33. ElsaAlexandra.com
Business Breakthrough Session
QUALIFICATION CRITERIA
You’re a high-achieving woman and want to start your own business.
You don’t want to settle.You want to create a fulfilling and
successful career without sacrificing who you truly are.
You feel like you need a career change but don’t know where to
start.
You are ready to put yourself first and invest your time in getting
the support you need.
When you make a commitment, you follow through.
Nº1
Nº2
Nº3
Nº4
Nº5
© 2015 Elsa Alexandra

34. “Each of us has a unique set of
talents and perspectives worth
sharing with the world”
ElsaAlexandra.com © 2015 Elsa Alexandra

35. ElsaAlexandra.com
THANKYOU
LET’S STAY CONNECTED
Website: ElsaAlexandra.com
Email: info@elsaalexandra.com
Twitter: @ElsaAlexandraR
Facebook: facebook.com/ElsaAlexandraR
© 2015 Elsa Alexandra