This document reviews the role of the transcription factor NF-κB in the development of liver injury, fibrosis and hepatocellular carcinoma. NF-κB is activated in most chronic liver diseases and regulates functions in hepatocytes, Kupffer cells and hepatic stellate cells that are linked to inflammation and wound healing. As chronic inflammation promotes fibrosis and HCC, NF-κB acts as a central link between liver injury, scarring and cancer development. However, inhibiting NF-κB has risks as it also impacts hepatocyte survival, so modulating its activity specifically in non-parenchymal cells may help avoid increased liver damage.